Body Argument Essay

According to Jib Fowles, the author of the essay on Advertisement’s 15 Basic Appeals, “the need to achieve is an energizing, that pushes people to strive in their lives and careers.” This ad pushes viewers to help reach that inner man that’s inside you. The phrase they use in the ads are “there’s a man in there”; which makes viewers think they can be better than the person they are now. The way they make the man inside of the first man a lot fitter in physique can push viewers to think Old Spice would help them look more masculine as the man in the picture.

The reason for this is that from the advertisement one could sense an appeal to our sense of identity, self-interest and emotions. It added some amount of excitement and humor. A positive image was created from the video about the Papa John’s Pizza and it really made me feel persuaded to buy the pizza.

Have you ever been watching television and a commercial for Hydroxycut comes on featuring a male or female who went from 250 pounds to 150 pounds and looks like a fitness model just from using Hydroxycut? Although these results may seem extreme this is what many fitness advertisements promote; portraying unrealistic body images and displaying false results. Fitness advertising can be found in print and broadcast forms. While fitness advertising can be viewed as having both positives and negatives, I believe fitness advertising is negative. This paper will discuss the negatives of fitness advertising, to include creating negative body images and promoting false results. It will, also, address the counterarguments against fitness advertising being negative.

However, the ad is also ineffective and not persuading the audience by showing a fit muscular guy to represent the males by leaving behind the male costumers who do not look like the athlete (the man) shown in the picture. This demonstrates that the ad fails at using ethos by only focusing in one body type and not

This ad could be better if within the ad it would not only show these before and after pictures of these people that say they got unbelievable results in 6-9 weeks but they should also let the audience know that these results are based on proper diet and exercise being the key to these results and not just leading the audience to believe that the pill is all you need to get the results.

To me, this commercial wasn’t just an advertisement. It was something that moved me. It explained the feelings I have towards athletics and put them into words. It was something I related to because I felt like I was talking to my future child.

Visually the Reebok commercial displayed all types of people doing intense work outs from physically impaired to family members to workers. This gives the viewer a feeling of inspiration that they themselves are able to become better if they put in the time and effort. In the auditory, there was soft inspirational music playing in the background to further evolve the feeling of the ability and willingness to aspire to become a much better person. Textually when the narrator was describing why people work out in such manner to “become a better leader,” “parent” and “human” stirred up feelings inside the viewer that they themselves should also become physically fit in order to become better

The ad has several people working out in the background. In the ad the unity, is demonstrating by the appearances

The commercial starts out silent, panning over a open road, out in the country, with a single silhouette of a person running at the end of it. You can slightly hear the sound of the runners shoes scraping the asphalt and his heavy breathing. The narrator then begins to talk about greatness. How it 's just something we made up, and many of us believe that it 's a gift reserved for a few chosen, and that the rest can only stand by and watch. All while the runner is getting closer to the camera, at this point you can now tell that he is overweight kid and struggling to run at a mere

In my opinion this is a great ad, because it has an important message and feeling built in it. Running is great to let out stress, the two sentences in the center of the picture motivates runners that there are almost an endless distance that we, as sportsmen and women could run in the future. The nice view from this rock, and the way as the man is holding his head streghten the sentences

As the audience can see and hear in the video, they come to a realization that someone is running. It is not noticeable who it is considering that the person is way far back but as the runner gets closer it is a middle aged boy who is a little overweight. He is pushing himself to be better, showing that “greatness is not some rare DNA strand”. His struggle is motivating and the fact that he is out there putting in work is enough for idealistic point of view that only “a certain few” are allowed to be recognized for their hustle. This commercial proves to this generation that as long as someone is trying to do better that they are defined as greatness.

Today 's society is constantly presented with misrepresentations of the ideal body image through the advertising of diet plans and supplements. Companies in the fitness industry scam people into buying useless products or services by advertising with individuals that have, what the mass media sees as, the 'perfect ' body composition. In addition to getting consumers to buy into a product or service, these companies also aid society with the spreading of this fake idea of what classifies as the perfect body. They portray a body image that is unattainable for most individuals in society, despite how many of those supplements being advertised they buy. The models used in these advertisements, are in most cases, starving themselves, enhanced via illegal substances, or are photo-shopped to the point where even they do not look like the model displayed in the ad. All this has led to many people wanting to strive for that perfect body, that in reality, is impossible to achieve. In order to show the affect these advertisements play in our society, I will be deconstructing multiple ads in the fitness industry, as well as multiple peer-reviewed scholarly journal articles centered around the impact media has on an individual 's self-image.

These are just some of the comments I stumble upon on someone’s body positive Instagram post. The post is often a photo of the said person - be it a selfie or a full body photo - along with hashtags such as “#bodypositivity,” “#loveyourself,” “#bodyacceptance,” and other hashtags along those lines. It also isn’t uncommon for me to come across body positive articles by media outlets like Buzzfeed or Huffington Post on my timeline, with headlines such as “X Star is a Huge Inspiration for the Body Positive Movement” or “X Star Opens Up about Body Positivity” appearing more frequently on my news feed. People are starting to talk

The men in these advertisements look nothing like me, despite me being tall, it is still not enough. The media has put into my perception that slender, though muscular, bodies are more successful in romance, career and are self-confidence. These assumptions that the media has portrayed in my mind has left me questioning myself about my own physical body. I quite remember looking at the mirror and seeing that I had belly fat and my arms looked like a shrimp’s compared to the ideal men. I felt incompetent and worthless because the ideology that was put into my mind and my assumption that without the ideal body my career and romance life would come to an end. So I decided I needed to change, so I signed up for the gym to bulk up. This was no accident that I retreated to the gym, supposedly the media idea of achieving the ideal body is realized by working out, dieting, and cosmetic surgery. Pressure was also put on me by women, friends, other men and my parents, especially my father. Through advice like “Be a Man”, something that is easily said, but carried the weight of its message. I was expected to take charge. So I did by taking control of my body with exercise and drinking protein shakes and cutting down my food intake to meet the standards of society. This provided me with a sense of direction, control and achievement; however, it risked my health with symptoms of having eating disorders. Similarly, I have seen many men and women, mostly women,

One of the biggest misconceptions about body shape is that all thin people are healthy, and all overweight people are not. This means that ads that target size and help a person slim down are immediately