Body Image: An Ethical Perspective

“Never Just Pictures” by Susan Bordo, is about how today’s society is influenced by the mass medias unrealistic ideas of how they are supposed to look. In this essay, the author breaks down the images being showcased by today’s culture concerning the aesthetics of the female body. Bordo also talks about how what was considered ‘beautiful’ or ‘perfect’ before has changed. Lately, the world has been on a craze to look like the air brushed model in the picture. Bordo explains how a lot of people are becoming more obsessed with their physique, and depending on looking thin to make them happy, instead of focusing on being happy and healthy.

In Susan Bordo’s article entitled, “Never Just Pictures,” Bordo explores the driving forces behind the ever-intensifying, pervasive, and obsessive behaviors related to perceptions of and adherence to “acceptable” dictates regarding body image. Bordo’s insightful observations, examples, historical development, and logic shed light on how these dictates developed and from where they currently emanate, including the self-appointed societal, cultural, philosophical, and psychological “gatekeepers” of beauty in today’s society.

In fact, media is contributing to many false advertisements and unrealistic images that cause eating disorders. Media gives us these false beauty standards by making teens think they have to be thin and tall. Meanwhile, many teens want to be like the models and they try to be thin but instead of doing it the healthy way. The way they do it is to skip meals and that develops eating disorders. For instance, Arnett says, “Marketing and advertisement agencies focus on models such as tall, thin women or a muscular man with a chiseled jawbone when casting for photo shoots and television commercial” (265.) Therefore, we experience and seen is that the media do give us a false beauty standard which makes teens want to do everything that is possible to become like models. This has contributed

The media is one of the leading causes of self esteem and body image issues in not only women but men as well. This is due to the fact that thousands of advertisements contain messages about physical attractiveness and beauty. Examples include: commercials for clothes, cosmetics, weight loss, hair removal, laser surgery and physical fitness. The effects of advertising on body image have been studied by researchers, psychologists, marketing professionals and more. Researchers, Mary Martin and James Gentry found that teen directed advertising negatively impacts self-esteem. The advertising industry is setting unrealistic expectations for teens about their physical appearances by using models with "perfect bodies." The modeling industry today has put many pressures on models, causing them disorders of both mental and physical illness. These disorders then creating the look of the “perfect body” have now lead to unrealistic expectations of body image for society.

The issue of distorting body image in the media and its effects on people is not a new concept to modern time. There is a long history of body image’s powerful place in society because of people’s impressions of each other based on body image. Research has been done on the effects and outcomes of this issue. Recently, consumers have fought with the media to try and achieve a safer way to spread information and let these media outlets be successful without having severe impacts on adolescents especially, among other age groups. The general ethical principle that the stakeholders use in this fight is similar to utilitarianism, because each stakeholder believes they are bringing the greatest good to the greatest number of people. The stakeholders

Flawless images used throughout the media saturate young girl’s minds, highlighting superlative women. For teenage girls this is hard to ignore with the line between fantasy and reality skewed my mass media and stress placed on obtaining an idealistic body portrait. In modern, Western society children are constantly bombarded with images of a false nature: many of which are photo-shopped to remove ‘imperfections’. But one of the most outraging/staggering facts is that children are not unaware of the demeaning and derogatory methods used by the media with ‘81% of 10 year olds scared of becoming fat’ (World Health Organisation) showing that the prominence of the media is becoming ever more apparent.

There has been a growing trend of hypersexualization of women over the span of all forms of media. The women within these images are made to look perfectly flawless. They are extremely thin without a trace of fat or cellulite to be found. The people who consume this media are exposed to the idea that the women they are observing are models for true physical beauty. These standards are accompanied by an alternate message from the media that pushes the idea that women’s value comes from their beauty. While some women may understand that the messages about the ideal woman are unrealistic and false, it is found that adolescent girls are vulnerable to the media’s strategies due to their lack of media literacy as well as the search for their own identity during this developmental stage in their lives. The exposure to these standards of beauty can have several negative effects on the girls such as lower self-esteem, higher body dissatisfaction, depression, and eating disorders. SPARK and 4 Every Girl are two of a growing number of campaigns that are working to fight against the sexualized images of women in the media and the negative effects it can have on the viewers.

Researchers have discovered that “ongoing exposure to certain ideas can shape and distort our perceptions on reality.” (Mintz 2007) Because young girls are subjected to a constant display of beautiful people in the media, they have developed a negative body image of themselves. Those who have a negative body image perceive their body as being unattractive or even hideous compared to others, while those with a positive body image will see themselves as attractive, or will at least accept themselves and be comfortable in their own skin. During adolescence, negative body image is especially harmful because of the quick changes both physically and mentally occurring during puberty. Also, young girls are becoming more and more exposed to the media and the media keeps getting more and more provocative. Young girls are looking to women with unrealistic body shapes as role models. It’s hard to find, in today’s media, a “normal” looking

Body image may be viewed as the way people see themselves and even imagine how they make look based off how they may feel about themselves. Yet it could also be viewed as the way other people see you. Body image, in medicine and psychology refers to a person 's emotional attitudes, beliefs and views of their own body (Positive and Negative Body Image). According to Positive and Negative Body Image, a negative body image develops when a person feels his or her body does not amount up to family, social, or media standards. Many people feel as if they don’t measure up to the belief of others. People who have accepted the way they look often feel good about their image and would be considered to have a positive body image. One’s appearance may not be measure up to how their family expects it to be or how it is perceived to be in the media, but once people learn accept and be proud of the way they look they’ll be better off in the long run. When a person is measured against the standards of the beauty seen frequently in the media and it doesn’t compare to how they feel about themselves it become discouraging. Having said that, long-lasting negative body image can affect both your mental and physical health which could lead to eating disorders down the road.

     "Just Be" is a familiar slogan to the current American culture. It is the slogan of a well-known designer, Calvin Klein, who, in his advertisements, supposedly promotes individuality and uniqueness. Yet, Calvin Klein, along with all known designers, does not have overweight or unattractive people on his billboard ads, on his runways, in his magazine pictures or on his television commercials. Moreover, the movie, music and the mass media corroborate with the fashion industry in setting and advertising a certain standards for a physical ideal of a human body. Such propaganda promotes the public into depriving themselves of needed nutrition and generates eating disorders within people in order to fit the

There are multiple negative behavioral patterns and somatic symptoms that follow an individual who has experienced the trauma of sexual abuse: body image issues, self-harm inflictions, and anal incontinence (for women and men), are only a few effects. To reiterate, though the abuse took place in childhood, its effects can last a lifetime and one trigger can set in motion a crisis. Kremer, I., & Rosenbloom, T., (2013) defines body image as, “a set of mental representations of the body that reflect the general perceptions, emotions, expectations, cognitions, and behaviors related to the body”. How an individual use their body is based upon how they perceives themselves and their body. The sexually promiscuous married adult who is jeopardizing their family to satisfy a sexual urge may in fact have a history of sexual

Many people in modern culture have developed what has been termed a normative discontent with their bodies. Women are particularly vulnerable to this development of body dissatisfaction, which has been shown to create numerous negative heath issues. These health issues are a direct result from trying to achieve the unrealistic ideal image media has created. This idea on how the body should look floods modern media and women are discriminated upon if they are unable to meet these strict physical requirements. However, unknown to the masses, the majority of the physical characteristics portrayed are achieved from digital enhancement and not only the product of weight loss. It is my goal within this paper to discuss the populations affected

What is body image? A two-dimensional model of body image incorporates both perceptual and emotional components. It focuses on both how we feel about the size and shape of our bodies and how accurately we perceive our body size as well. A more recent cognitive approach suggests that body image is a complex set of cognitive schema. A schema is a grouped body of knowledge. Groups of schema are readily available for important tasks such as guiding behavior, circumstantial scripts (or dialogue), and evoking the appropriate emotional, somatic, visual, and auditory responses in certain situations. The cognitive schema for body image is an organized domain of knowledge about oneself and others.

Society follows a norm that requires a general agreement between groups in order to function as a whole. Human beings are social “group animals” (Lessing 1) and need each other to survive with the intention to get along or fit in. These desires to conform “influence our idea about ourselves” (Lessing 1) and people lose a sense of their inner self based on these insecurities. The false concept of ideal beauty of body image is displayed in the media and it pressures young women and men to accept this particular notion of beauty. The role of the media comes into play because it pressures individuals to give in, since they appeal to our need, which is to be accepted. Although, people oppose to media pressuring individuals to conform, it is clear

Beauty is a non materialistic thing that an excessive amount of people try to achieve. It is advertised in places one would least expect to see it; while it grasps the attention of adolescents, adults, and the elderly. Many believe that they know it once they see it since beauty is in the eye of the beholder. However, once an individual tries to give an original description of his or her concept of beauty it becomes extremely difficult. Those that can share their interpretations of beauty usually say, a person has to possess a particular look. Although it may be difficult to comprehend, the media glorifies different ways of changing your body in order to be socially accepted. Advertisements play a huge role with how our society perceives beauty since they’re basically available to everyone in the world. Whether they are watching television or simply walking down the street, advertisements are ubiquitous. Most advertisements make attractive people the face of the company, as it brings the organization more of an appeal. However, “Researchers have done little to understand how ideals of beauty are culturally encoded, how these ideals are internalized by consumers, how these ideals are developmentally ingrained in children and adolescents by different mass media formats”(Englis). Society has deeply embedded positive associations with altering body images into the culture, and as such comprehensive effort to keep the natural beauty within our generation is necessary;