Body Image Analysis Glamour

Under society’s customs for decades, young women have found themselves immersed in the pressure and anticipation to have exemplary bodies. Nearly every young woman prefers to be slim, have a perfectly shaped body, that is beautified by applying pounds of makeup to their face but does not appear ridiculously overdone. Who’s responsible for these measures imposed on young women? When a young girl picks up the model on the cover of Vogue being called flawless, naturally it’s easy for her to then aspire to be a real-life imitation of the that model. These companies produce magazine covers shown with girls’ images daily. As if keeping the perfect body wasn’t hard enough, our culture also forces girls into the forever expanding world of composition, however, body image is a surging subject for young girls. Advertisements and pictures of lean female models are all over. Young women are measured and perplexed by their physical appearances with attire intended to raise their physical structures; social media, magazines, the society, marketing campaigns, advertisements, and the fashion gurus add to a strand of excellence.

As a marketing ad, Victoria’s Secret 's The Perfect “Body” ad is very effective. The beautiful girls in attractive bra and panty sets exude an unique mix of class and sexiness that it isn 't easy to do. Even if you are not the size pictured or you do not have the same “perfect” body type, you may believe that you can look sexy in their bra and panty sets. There is also a subconscious element that may lead some young women to feel good about their body and make them feel free to show their body off, if it matches the body type shown. The reverse of that is that for some women the ad would make them feel fat and want to keep their bodies covered up.

For women, advertising exemplifies the ideal female body. According to Kilbourne, young girls are taught from a very early age that they need to spend lots of time and money to achieve this “physical perfection.” But realistically this cannot be achieved. The ideal woman’s body is Caucasian, very skinny, big breasts, no flaws, and pretty much no pores. This cannot be achieved because it is physically impossible to look like this; the illusion comes from the secret world of Photoshop. No woman is beautiful enough so they leave it to technology to create perfection. The supermodel Cindy Crawford said, “I wish I looked like Cindy Crawford!” She knew the realities of Photoshop and body image, and more women and girls need to become aware of this as well.

Advertising is everywhere, it’s online, billboards, magazines, and the most popular television. Different advertising are mostly targeting towards a certain gender, age, or interests. Covergirl advertising is mostly targeted at women, and is also seen in every place you can think of. You most likely could go up to any girl and ask her-what is the Covergirl slogan? Easy, Breezy, Beautiful, Covergirl. Covergirl has done a great job at advertising there make-up products. Covergirl has branched out to every type of advertising there is. They have commercials, bill boards, online ads, there in many magazines, and they are also being promoted on the poplar show America’s Next Top

Under society’s norms for decades, young women have been put under the pressure and anticipation to have perfect bodies. That is, thin and curved, beautified by applying pounds of the makeup to their face but not appear ridiculously overdone. Who’s responsible for these standards imposed on young women? When a young girl picks up the model along the cover of Vogue being called flawless, it’s easy for her to then aspire to be a real-life imitation of the photocopy. These companies produce magazine covers shown with girls’ images daily. As if keeping the perfect body wasn’t hard enough our culture also forces girls into the forever expanding world of composition, however, body image is a pressing issue for young women. Advertisements and posters of skinny female models are all over. Young girls not only could be better but need to be more upright and feel driven to throw the perfect figure. Moreover, girls are evaluated and oppressed by their physical appearances. With supplements and apparel designed to enhance a facial expression; social media, magazines, and marketing campaigns and advertisements add to the burden of perfection. The fashion industry is a prime object of body image issues, as they believe clothes look better on tall and svelte women. Established on a survey participated by 13 to 17-year-old in the U.S., 90% “felt pressured by fashion and media industries to be skinny”, with more than 60% routinely compares themselves to models, while 46%

Today’s world is dominated by the great influence of advertising media, which often depicts the objectification of women. The film Killing Us Softly 3, discusses how influential the negative portrayal and misrepresentation of women is throughout advertising media. The Versace advertisement I have chosen to analyze displays a slim, scantily clothed woman of color guarded by a shirtless, muscular man. Based on concepts from the film and the course’s text, it is clear that this advertisement sets a particular feminine beauty standard and, nonetheless, illustrates women as solely being sexual objects of men, having little to no power. This fashion ad influences the way women view their physical appearance, along with their position and function in society.

Because the model in the advertisement is modeling the female clothing of Ralph Lauren, it is geared more toward a female audience, especially young girls. The model looks phyically unhealthy as her legs are almost the size of her arms and her waist is smaller than her

When Victoria’s Secret is allowed to have models prance around on screen but Lane Bryant Ads (lingerie for plus size women) is banned then there’s a problem. The media is portraying these models who are thin to the point where it is unhealthy. And the media is feeding society lies. A perfect example is of Gerran Tyler. Tyler was a 12 year old supermodel. She walks the run way for clients like Marc Jacobs, Calvin Klein, and Betsey Johnson. She’s tall, thin, the perfect model because she hasn’t hit puberty yet. She walked during New York Fashion Week and posed for these designer brands advertisements. This body type is unachievable for almost all adult women (Roberts). Somebody in their twenties or thirties doesn’t have the ability to look like a twelve year old girl, but this is how these designers are telling us to look. Tyler had an amazing career and high expectations but the fame didn’t last long. As she got older and hit puberty she began to develop boobs, hips, and curves. She began getting less and less bookings. Her supermodel career was virtually over. “Eighty percent of 10-year-old American girls say they have been on a diet” and the, “Number one magic wish for young girls 11-17 is to be thinner” (Missrepresentation). This self-esteem problem with young girls is a result of these unobtainable ideas of beauty. Jennifer Siebel, creator of the documentary Missrepresentation, says

The media group that retouches images skews the “normal” body image of people through many of its outlets, including models in advertising and magazines, and actors in TV and movie productions. “The average model portrayed in the media is approximately 5’11” and 120 pounds. By contrast, the average American woman is 5’4” and 140 pounds” (Holmstrom, 2004). This statistic shows how the media manipulates consumers into believing that because they are not what the average model looks like, they are not living up to a certain standard which implies that they need to look like that to be beautiful. Another research fact that shows a similar concept is that, “In the United States, 94% of female characters in television programs are thinner than the average American woman, with whom the media frequently associate happiness, desirability, and success in life” (Yamamiya et al., 2005). This association of female thinness and happiness, desirability and success makes consumers believe they must achieve this unrealistic thinness to achieve more ultimate goals and fulfillment in life. “The media also explicitly instruct how to attain thin bodies by dieting, exercising, and body-contouring surgery, encouraging female consumers to believe that they can and should be thin” (Yamamiya et al., 2005). This idealization of thinness in the media is seen so much, and is extremely harmful to women’s self confidence and is often associated with body image dissatisfaction, which can be a precursor to social anxiety, depression, eating disturbances, and poor self-esteem (Yamamiya et al.,

Therefore, the commendation of such look and shape commercializes unhealthy body image and procreates eating disorders. Unfortunately, at present the commercialism of a perfect body is encountered by almost everyone on everyday basis. The public is bombarded daily with images of glamorously thin women in commercials, on billboards, in movies in magazines and etc?According to Melanie Katzman, a consultant psychologist from New York, the media has actively defined the thin ideal as success and treats the body as a commodity. (Rhona MacDonald, 2001) It is evident that the persistent advocating of the media and the society produced a constant pursuit of thinness, which became a new religion. A study conducted by Harvard researchers has revealed the effect of media and magazines on adolescent girls in high schools. The children were exposed to fashion magazines and television commercials, and a while after were given self-rating surveys. The study found that sixty-nine percent of the girls said that magazine pictures

In various outlets of media, the body type of long and thin has been praised as being superior to all other body types. A majority of celebrities are thin, and they are seen as attractive, glamorous, and overall beautiful in Western Culture. Due to the fact that individuals in Western Culture tend to look up to and admire celebrities, common people are given the standard of looking overly thin to be recognized as beautiful. This standard of beauty emphasizes an unhealthy weight as ideal beauty in Western Culture.

The advertisement itself appeals to the unrealistic aesthetics, and most people don’t consider their ability to use the product after their purchase. The model’s makeup is done my professional makeup artist, but someone that is not as skilled will not achieve the same results. The advertisement itself is distracted as when one first takes a look at the photo their eyes are drawn instantly to the model’s breasts instead of the products. Most people disregard all of the reasons not to buy the product and purchase it even though they do not have a need for it. These type of advertisement perpetuates unhealthy behaviors, such as eating disorders, self-harm, and body shaming, to achieve photoshopped

They made these ads during spring of 2015. We all know that many people try to get ready for the summer by going to the gym, getting into a diet or many other different ways. There is nothing wrong with that because everybody has different passions and by that I mean to say that some people like to workout and some others do not. Marketing is another world inside our world. They denigrate people and make them feel bad about themselves to the point where people hate their own bodies and think they are not good enough, but all this is not true because that is what society wants from them. The model in the ad is Renee Somerfield. She was being very criticized due to her participation for this ad. She could not handle it anymore and she had to talk. Mirror a website which is very known in the UK for the News provided, published an article about the ad. She said: "I am a real person behind the image. I work very hard and live a healthy and active lifestyle which is why the company chose me for their campaign. I agree that all bodies are 'beach body ready'. Skinny, curvy, muscular, petite, tall, short, young and old. Confidence is beautiful no matter what size you are. Your reflection doesn't define your

     The appearance of these models is the primary concern of the ads and entails many different elements. Every model portrays a different characteristic through the pose they are in and the clothes that they wear. One ad depicts a sexy young woman who shows confidence by extending her arms out and exposing her flat stomach. Her hips are thrust to the left side, her long beautiful hair is gently blown back, and her facial expression and eye contact hint at sexual desire or acceptance of the viewer. Another female model also has her hips out to the left, but her hands express a different idea. While one hand is used to play with her hair, the other is up to her face with her pointer finger right below her bottom lip. Her hair partly covers her eyes and with her head slightly down, she comes off as shy but confidant. The confidence comes from her exposed stomach and direct eye contact that she makes with the viewer. These two women are somewhat opposite in how they come off which shows that Calvin Klein is trying to appeal to what different guys look for and appreciate in a woman.

While it’s fashion week in London, the size “zero” models start to prepare for the big show by purging to be as thin as possible. Most models starve themselves in order to achieve the “waif”, stick-thin figure; it becomes so addictive, almost like second nature that it further leads to serious eating disorders. From recent studies, today’s model weighs about 23% less than the normal woman. Clearly, most models do not depict the average woman. Men and women all over the world follow the influences that the fashion industry provides. They believe that the fashion industry depicts on what society should be acknowledged as, picture-perfect thin.