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Body Image Portrayed by the Media Essay

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Through the use of imagery, the display of life-styles, and the reinforcement of values, advertisements are communicators of culturally defined concepts such as success, worth, love, sexuality, popularity, and normalcy. Of particular concern over the past two decades has been excessive use of sexual stereotypes, especially of women. Women are directly affected by this advertising, beyond the mere desire to purchase the product or service described. The influence of the media on people is tremendous, and the effect of advertisements that direct images of beauty, and the perfect slim figure have a harmful effect on a great deal of the world's population, especially women. The media has portrayed the “perfect body image” so successfully, …show more content…

Media brings out the conception that women will look and feel like the models. Media makes women feel bad about themselves and it is because of what is being displayed in the media that exemplifies this feeling. According to the American Anorexia/Bulimia Association, an estimated six- percent of American women has eating disorders. Low self-esteem and an unrealistic body image can trigger these eating disorders. A society that allows for such blatant expressions of contempt for women can only expect that women will be victimized. The media must begin to take some responsibility for the images, and the on-going implications of the image, that it presents. When turning the pages of a glossy fashion magazine, women are being invited by the ads and the carefully art-directed spreads to suspend their disbelief. It is hard to remember that the average American woman's dress size is sixteen, not six. And the average age is not eighteen. The average working woman doesn't have the resources or the time to devote a narcissistic pursuit of beauty. Models look beautiful for a living. They have hair stylists, makeup artists, wardrobe people, manicurists, and skin care specialists to make them look wonderful. Not to mention the best photographers in the world who employ lighting, film stock and every other trick of the trade to enhance their beauty. The end result is so stunning that people forget to ask themselves why we should care who the

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