Body Shop's Marketing Strategy

753 Words Feb 7th, 2018 3 Pages
There are many possible ways to understand and satisfy different needs and desires of a target market. The needs and desires of the consumer can be thought of in terms of the 4 Ps: Product, Price, Place, and Promotion. Therefore using the standard marketing mix is a useful tool to help control The Body Works reputation. Consumers can be evaluated about how they feel about the business along each of the four components of the marketing mix.
Product the good or service that the company intends to produce.
Price - The price is the amount of money that is charged for a good or service
Place Where the product is going to be sold and how the distribution channels are established.
Promotion - Promotion is the act communicating information about the product to potential consumers.
The Body Shop sells cosmetics and toiletries that are primarily derived from natural ingredients and market these products all over the world. The primary target market is women with a medium to high income who also have a sense of a deep social conscience and commitment to social causes. Its product range can be divided into eight categories each including a range of quality…
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