Boeing : An Effective Strategic Plan Should Be Implemented

1402 WordsOct 5, 20146 Pages
Air travel has drastically changed the way of life for many individuals that depend on air travel to take care of business. One of the top leaders in the air travel industry, The Boeing Company realizes in order to stay competitive in their chosen industry, an effective strategic plan should be implemented. There are several approaches that can be utilized, such as focusing on the external and internal objectives that could beneficial. Boeing strives to be the best aerospace-based manufacture in the world. Boeing is the world 's largest aerospace company and leading manufacturer of commercial jetliners and defense, space and security systems. A top U.S. exporter, the company supports airlines and U.S. and allied government customers in 150 countries. (Boeing, 2014). The revenue for Boeing Commercial Airplanes and Defense, Space and Security was a record $86.6 billion; in addition to the record backlog of orders totaling $441 billion. (Boeing, 2014). The Boeing Company realizes that being among other competitive manufacturers of jetliners, defense and security systems, it is important to focus on external as well as internal environmental factors that could increase the company efficiency, productivity and overall operational standards. The management of Boeing understands how essential the social and ethical responsibility and legal of their company. These variables can assist the company with analyzing the performance and available resources of

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