Boeing Competitive Effectiveness Of Boeing Company

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Company Overview As one of the world’s largest aerospace and defence companies, Boeing is operating in the United States and more than 65 countries with approximately 165,500 employees as on 31 December, 2014. The international headquarter of the Boeing Company is in Chicago, Illinois. SWOT Strengths By properly utilising the company’s unique strengths, Boeing can secure market shares while remaining its competitive advantages through a robust focus on R&D, strategic collaboration and alliances, wide market presence and global reach, broad range of product lines and financial health. Boeing’s high R&D investment allows the development of pioneering technologies to reinforced its strong market position and competitiveness. The Boeing Company’s annual spendings on research and development activities in recent three years (i.e 2014, 2013 and 2012) are $3.0 billion, $3.1 billion and $3.3 billion respectively, which accounted for 3 to 4 percent of its total revenue.Thanks to its strong focus on R&D, Boeing has been able to further expands its product line to meet customers’ involving demands. High spendings on R&D activities also pave the way for leading-edge innovations and critical technological solutions. The Boeing Company’s expenditure on research and development in general is to improve airworthiness and aerodynamic efficiency of both manned and unmanned aviation systems. The R&D activities for BDS intend to satisfy various military operational needs in the field of

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