Boeing Market Analysis

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The Boeing Company is a major player in the aerospace and defense industry with over 150,000 employees. As of 2006 they led the commercial and defense aircraft market as the company with the largest total revenue. (Defense News , 2007). The corporation is divided into five separate business units/services. Commercial Airplanes and Integrated Defense Systems are the two major components. The other three units span control over research and development, services and financial services; Phantom Works, Shared Services Group and Boeing Capital Corp, respectively. As of 2006, these three smaller units contributed only 2% of the revenue for the Boeing Company, but played a valuable role in their various supporting contributions to the main…show more content…
It also splits targeted market segments through the use of different versions. The 777, -200LR and -300ER are the long range leaders of aircraft in service. Boeing compliments this range with a large passenger base and at a competitive price. It has been the market leader in this category over the recent years, but its market share has recently been cannibalized by the lighter, less costly, more fuel efficient 787-8/9. However, the 777s still hold passenger capabilities over the new jets’ offerings. The -200ER, and -300 models are arranged in the mid-sized competition group, and offer competitive ranges and passenger capability, but are more expensive than their closest Airbus competitor. (Boeing, 2007)
Competition Company Model 2006 Deliveries % segment Total Unfilled Orders 2007 Orders (As of 16 Oct 07) % seg 2007 Deliveries (as of 16 Oct 07) Price ($Million) Range (nm) Seating Current Status
Mid-Sized Boeing 767 12 12% 55 36 18% 9 141-169 5200-6600 218-375 Operational
Mid-Sized Ilyushin IL-96 2 2% 7* est. 6 3% 2 120-140 est

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