Boeing Versus Boeing : Clash Of Industry Giants

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Boeing versus Airbus: Clash of Industry Giants
The applied science of flight can trace it roots back to the Montgolfier balloon in 1783. The birth of aviation, a lighter – than – air balloon, took the European continent by storm. France, Germany and the English had had their own experimental variations in this new methodology of travel. Each experiment slightly different, experiments in controlling flight through paddles, fabrics, heating sources. This eventually evolved into delivery of mail, parachuting and eventually gliders. Europe, officially first in manned flight, lead the world in aviation.
Controlled, powered flight, a dream that was given life on that sandy dune in Kitty Hawk, North Carolina, 1903. American inventors,
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Turbine power afforded more power and reduced weight; more power leads to larger airframes; larger airframes equal more revenue for airline travel. Air travel is forever changed. Aircraft manufacturing titans that rose from the perils of war are now at the mercy of the consumer. Engineering achievements and product development affords manufactures’ to survive another capitalistic day, those who failed, forced into mergers, takeovers or shutdowns.
America reigned as the “defacto monopolistic” leader in commercial aviation industry. (Sharma, n.d., para. 2). Boeing and McDonnell Douglas maintain a comfortable margin, controlling two thirds of the world’s market shares through the mid 1990’s. McDonnell Douglas, a company merger from the late 1960’s, struggled with industry competition in the latter half of the century. Boeing acquired McDonnell Douglas in 1997; an effort Boeing thought would secure its position within the commercial airline industry.
The Boeing Company focused its airline efforts into new product development. Engineering products that never made it passed testing, other engineering products that produced budget overruns and were severely delayed. New product development errors cost Boeing its lead in commercial markets, ground lost to its European competitor, Airbus.
Airbus, like Boeing, is consortium of aerospace companies. Companies such as Hawker -Siddley, Fokker, Casa, Deutsche Airbus and Aerospatiale combined their resources
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