Boldflash Prepnote

This industry has grown at an average rate of 5% over the past 20 years. Of course several uncontrollable economic and environmental factors, such as the events of September 11th and the current war on Iraq, have caused this

We evaluated our company’s position in the industry, and found ourselves in an excellent starting position to further develop our products and match them to the industry’s needs. Our market share is adequate and we can advance further with our strategy improve and reposition our products in the coming years. We have underutilized capacity, which we intend to improve, while increasing automation to reduce costs. We have plans to improve our promotion to improve product awareness and with the appropriate product lines we will increase price to improve margins and better align our high-end product image. Our current financial position is optimistic, showing our leverage (Assets/Equity) at 2.0, when our goal is to maintain 1.5-2.0 overall. By utilizing the analysis tools we are learning what elements are driving demand, how to effectively tailor our products through R&D, how best to adjust our marketing and pricing, while lowering input costs, in order to improve margins and to ensure our stakeholders are all satisfied.

14. A company that is in a market with few buying options for the consumer is experiencing which one of Porter 's Five Competitive Forces?

'Traditional marketing in the business-to-business environment requires very different strategies from those campaigns directed towards the consumer market.' (ExtraVision, n.d., p. 1) 'Consumer competition can be a lot fiercer, with customer loyalty a constant battle.? (ExtraVision, n.d., p.1)

We will continue to employ the 10% production over projection strategy to meet the increase in demand in most of our regions. However product availability levels last year if higher, still could have obtained larger market shares, in particular, in our North American market where there was a slight decline in market shares. This year, we expect those demand levels to decrease slightly, due to the exchange rates in the other regions and more competitive pricing from our

New, high-tech product. Could be destabilized by introduction of much lower cost alternative in a few years.

The framework used in this note is organized around the estimates of industry demand, market share, costs, and performance. All data

The competition among rivals is very high due to price and non-price factors. Companies try to attract customers to their products by introducing

Finance and accounting continue to be apprehensive about cash flow demands and financial activity for major company endeavors. HR understands that any change can have substantial impact, especially on morale. DMC is also dealing with the ever-changing nature in the electronics industry. Responding to market forces has always been difficult due to the nature of the product and large investments required for advancement in technologies. Rising development costs and decreasing margins become immediate priorities. Innovation is not an option, rather it is a requirement for preserving a competitive advantage. Growing market share is a slow process that happens to companies who adapt quickly.

Economic: The industry’s performance is highly tied in with the economy. A weak economy will mean weak sales.

|the industry and its challenges it is important to understand its various phases of growth so far. |

New entrants in the industry that are battling to have a share of the market

of the understanding of marketing in regard to understanding the needs of their customers which may be seen

a new memory chip is introduced, price is high, yield is low, and production capacity

The business level strategy of Samsung’s memory chip business unit is an integrated strategy. Remarkably, they have both a cost advantage and a value advantage over their competitors. In this section we will describe how Samsung “widens the wedge” through cost and value drivers. The data presented in Appendix 1 shows that Samsung’s cost advantage accounts for majority of their competitive advantage.