multiple things that could be ideal for ‘new’ India that was emerging. 3. DREAM OF THE LEADER His dream was to make a place on a simple idea: Rewrite rules, retain values. His fundamental belief created a new kind of marketplace, forever transforming Indian retail. Today his core values continue to guide how he does business and improve the quality of life of the people they serve. At his Future Group they are committed to being a catalyst of positive change in the communities, societies, and business
I am going to America; I kept retrospection in my mind. My Parents and elder sister have already traveled to the United States a couple of months back. I was living with my father 's cousin for the mean time and my two younger sisters were staying with my mom 's friend. The news is now out in our little town, on the outskirts of Lagos. Are you going to America? That was the question most people kept asking me. I do not know was usually my reply, trying to be coy about it. In Nigeria, going to the
POPULAR MUSIC AS VEHICLE OF POPULAR CULTURE, WITH SPECIAL REFERENCE TO CONTEMPORARY MIZO CULTURE By Lalven Sanga INTRODUCTION The rapid growth of communication and development of media brought about changes to the human culture and societies. The study of culture is more complex than ever before. Richard H. Robbins says, “In cultural anthropology, as in every science, we strive to look beyond the world of everyday experiences to discover the patterns and meanings that lie behind that world
Media propaganda Propaganda is a form of communication that is aimed at influencing the attitude of a community toward some cause or position. As opposed to impartially providing information, propaganda, in its most basic sense, presents information primarily to influence an audience. Propaganda often presents facts selectively (thus possibly lying by omission) to encourage a particular synthesis, or uses loaded messages to produce an emotional rather than rational response to the information presented
COFFE CAFE INDUSTRY- BARISTA Vs CAFE COFFEE DAY OBJECTIVE The objective of this project has been to understand the marketing mix of Barista and Café Coffee Day and compare the two firms in terms of their operations and other aspects. We took up organized coffee retailing as we wanted to understand what it takes to sell not only a coffee but a whole experience in a country where coffee is not as preferred & popular as tea. The firms that have ventured into coffee retailing business in the country
public relations also facilitate sales promotion. Massive advertising is useful to support the sales promotion campaigns. 1.4 AIDA Formula in Advertising The AIDA formula in advertising was suggested by E.K. Strong in his book “the psychology of selling.” This formula suggests the steps in the process of advertising. The term AIDA is a short form derived from the four words: A ATTENTION I INTEREST D DESIRE A ACTION * A = Attracting Attention: It involves attention
The Indian range would be ready to eat/cook food. I will be creating marketing strategies on Marks and Spencer’s food as to meet the customer needs and to analyse in ways I could meet the strategies successfully. The ready to cook food would be invented for the simplicity to people and to break into the market with more of these inventions in much more variety. I will be creating strategy on Indian food range, on chicken tikka masala curry and chana
E SSAYS ON TWENTIETH-C ENTURY H ISTORY In the series Critical Perspectives on the Past, edited by Susan Porter Benson, Stephen Brier, and Roy Rosenzweig Also in this series: Paula Hamilton and Linda Shopes, eds., Oral History and Public Memories Tiffany Ruby Patterson, Zora Neale Hurston and a History of Southern Life Lisa M. Fine, The Story of Reo Joe: Work, Kin, and Community in Autotown, U.S.A. Van Gosse and Richard Moser, eds., The World the Sixties Made: Politics and Culture in