English saga [Austen’s Pride and Prejudice] with classic Bollywood format “transforming corsets to saris, … the Bennetts to the Bakshis and … pianos to bhangra beats” (Adarsh). Bride and Prejudice, thus, clearly belongs to the upcoming genre of South Asian cross-over cinema in its diasporic incarnation. Such cross-over cinema self-consciously acts as a bridge between at least two distinct cinematic traditions—Hollywood and Bollywood (Indian Hindi cinema). According to Gurinder Chadha, Bride and Prejudice
With the end of colonialism, Indian popular cinema emerged as “India’s sole model of national unity” and films were used as a tool for social critique. 1950 – 1960: A Golden Age of Indian Cinema 1950s saw the increasing popularity of cinema that derived its inspiration from realism. Foreign
stands for Bombai, the city in which Bollywood originated. Bollywood is making thousands of movies every year with one of the world’s largest audiences. Bollywood has always exported their movies to the exSoviet Union, the Middle East, parts of Africa, South-East Asia, the Mediterranean, the Caribbean and wherever there are Indian immigrants in for instance North America, Australia, Hong Kong and the U.K. (Srinivas, 2002).
Diaspora is a loaded expression that evokes diverse challenging thoughts and images. This term may also be regarded as a synonym of dislocation, multiplicity, cultural conflicts, and marginalized subjects who reside on the periphery of two different lands. Sudesh Mishra delineates this notion as “dual territoriality” since the subject has to contend with conflicts which are produced as a result of a life between “hostland and homeland”. According to Mishra, “suspended between two such terrains (living
in 2000, Corporate started getting attracted towards the films industry realising the huge potential that was there to be exploited. When the corporate started entering to film industry with huge investment power they started incorporating studio culture of Hollywood by following vertical integration. Leaving behind the prevailing system of horizontal integration to the independent producers. The studio model production house started giving more importance to the content. It stressed on script development