Bolman And Deal's Four Metaphors Of Apple Inc.

One of the major challenges facing Apple was to get the appropriate replacement of the company’s visionary Chief Executive Officer (CEO) Steve Jobs who died on October 2011. The CEO was responsible for turning Apple into what it is today. Apple is in this case challenged to purse the strategies employed by Steve, that propelled the company to new heights, and which saw the company become a

Tim Cook in “ Apple Letter To Its Customers argues that if Apple creates a backdoor to the iPhone it will help the FBI, but take away their customer's privacy and security. Tim Cook uses metaphors and repetition to convey his message. Tim Cook uses metaphors of the key to help the reader understand how complicated the back door of the iPhone is. For example the passage says “It would be equivalent of a master key capable of opening

Organizational metaphors help researchers to shape concepts of behaviors, management, and structure in a simple and easy for the perception image. Organizational theorists broadly utilize this tool to classify different types of companies in the contemporary world and to reflect their evolution throughout the history of organizational development. The metaphors of machine and organism have been used most frequently to facilitate understanding and communication about the complex phenomenon of organization (Smircich, p. 340).

Apple Inc., formerly Apple Computer, Inc., is a multinational corporation which designs and manufactures consumer electronics, personal computers, computer software and commercial servers. Their main product lines are the iPhone smart phone, iPad tablet computer, iPod portable media players and Macintosh computer line. They have also developed Apple Stores application for iphone, ipad and iPod. To become successful in the business industry, companies must have a vision and a clear purpose. Apple Inc. is one of those highly performed companies with a strong vision statement. The company’s original vision is to make computers as well as innovative tools and upgrade these products over the years. In today’s world, changing economic and social environment challenges trigger companies to proactively review business processes and to adapt to changes in the business environment. To become successful in this competitive job market, Apple needed to make sure to implement their vision and necessary proactive steps to engage it in the work environment. Leading Change by John P. Kotter mentioned a model of eight steps for change management. Each step provides a roadmap of dealing changes and how leaders can implement this eight stage model for successful change effort. Due to technological advancement and globalization, Apple has had different success and failure stories in implementing their vision. Through research, some findings came out that how Apple has been

First, with the many organizations targeting to take the position of apple in the market it has been a base to strategies market strategies for the different competitors. The marketing strategies are crucial for the improvement of the market performance and the competitors maximize on the disadvantages of Apple it is face with high market competition (Gary, 2014). On the issue of poor working condition, high employee turnover has emerged, which is risky for the performance of the company. Taking political side has also had great impact on the performance of the organization for those of a different political opinion may change their preference for the Apple’s products.

However, they may face the limitation on the firms’ development. Apple is based on a hybrid hierarchical structure (mixed with other organizational structures (Meyer, 2015). Meyer (2015) depicts that companies’ main framework is based on innovation and the leadership of Steve Jobs but for that type of leadership only works if the structure allows it to do so. Due to leadership change to Tim Cook, there are some changes made in the organizational structure in order to suit the market and its demands (Meyer, 2015). Despite the leadership change in Apple Inc. it may well enhance Apple’s capabilities will grow rapidly in creative and design (Meyer, 2015).

Metaphors help simplify complex concepts by integrating an already know term to a new term, therefore making it more comprehensible to the readers. In his book, Images of Organization, Gareth Morgan (2006) simply applied metaphors in bringing to our understanding the different perspectives and faces of organizations (Bottero, K, 2013) This paper would pinpoint and attempt to examine the major metaphoric postulations of Gareth Morgan’s Images of Organization. As Morgan would say, the entire management and organizational theories essentially emanate from implicit mind frames or metaphors that attempt to convince humans to see, know and visualize situations in

Throughout history there have been many successful companies as well as companies that have been a debacle. The success of the company has to do with the management and how it executes its strategy. If the management is ineffective, the company will most likely fail; however, if the company has good management it is more likely to prosper. There are many responsibilities that a manager must complete, chief among them are the four functions of management are planning, organizing, leading, and controlling (PowerPoint). In order for the company to be successful the management must fulfill all four functions. In some case not all four functions are met to expectation, with the results that the company to be not as successful as it could be if they

From its start-up until the present, Apple’s corporate structure hasn’t changed a lot. Before his death, Steve Jobs was the one to make the calls regarding all the decisions; everything had to be passed through him. The company’s decision making processes were and still are centralized, in which the CEO makes all the decisions but it is incorporating more of a collaborative approach. The company is doing so by encouraging its hardware and software teams to collaborate. This approach however, never existed when Jobs was the CEO. Apple is considered a centralized company because it makes high capital investments that encourage centralization. It is highly competitive, offers high technology products, has a homogeneous product line, low product diversification, and has a lot of experience doing international business. Furthermore, it is organized on different basis; functional, divisional and geographical. Its functional structure is that the innovations and visions essentially come from top management and flow down the organization. Top management includes the board of directors in which they oversee and ensure that shareholders’ interests are being served for a long-term. Also, its functional structure is departmentalized and includes marketing, engineering, manufacturing, financing, IT, research and development. Its divisional functions include the products the company is offering, the market it is operating in and geographical areas. Apple has four product categories; the

Through which the outer and inside examination of the Apple consolidation will be specified. It will cover Porter 's five powers and give knowledge of the open doors and dangers that Apple faces. The business structure will be destroyed with the goal that market measure, dissemination channels, most grounded and weakest contenders, and foreseen key moves of opponents is caught. Economies of scale and key achievement variables will be recorded alongside financials so that a heading can be consistently inferred. An inner examination will likewise be incorporated so that Apple 's main goal, vision, and money related targets are caught on.

Introduction The intention of presenting this report is to give a full strategic appraisal and evaluation of Apple Inc. In 1976, the company was founded in a garage in Santa Clara, California. The American multinational corporation mainly involves in designing and marketing consumer electronics, computer software and as well as personal computers. Differentiation is the current strategy position of Apple Inc. There are five main firms in the PC industry and among them; the world’s leading brand is Dell. Apple’s major target is to sustain their present strategic position and to take over the market position as a leader. The key stakeholders include Steve Jobs, employees, lenders and the government.

The view and metaphorical analogy of an organization as a machine was the result of the only frame of reference available at

It is beyond all doubt that Apple Inc is one of the most successful and well-known companied all over the world nowadays. What’s more, the company is considered to be the leader of the industry The Apple products are of high quality and in high demand on all the markets. Apple services and stores are the gold standards for all the followers and niche players of the industry. Moreover, the majority of Apple customers are extremely loyal to the brands. Once they started using its high-technical products they keep doing it. At the same time the market share of the company is increasing constantly. Probably all the competitors are questioning what is the key to Apple Company’s success. It is important to note that the whole strategy determines the success of the business and the strategic analysis of the company can help to identify the main criteria. Thus, the object of the research paper is to develop a strategic analysis of Apple Inc, including its internal and external environment.

Steve Jobs, one of whom established Apple, led Apple to achieve widespread success with its products. He is the man whom led Apple to be the largest cell phone provider, the second largest company in the world, and the most innovative company. In addition, he is the reason why Apple has the unique corporate culture. Unfortunately, Steve Jobs has passed away because of cancer. Thus, Tim Cook, the chief operating officer has taken his position to manage the whole company. Although Apple Inc. still has the most of market share in the world; there are some potential problems in Apple Inc. The metaphors described in Gareth Morgan's book “Images of Organizations” can help us to maintain a professional stance about the situations. They also help us to find new ways to give recommendations. Specifically, the machine, living system, brain, culture,

Apple is the best example in sharing its vision across all the employees that are working under same organization who contributed for its success. All its innovation, ideas are shared across different teams.