Essay on Bombardier Aerospace Company Report

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BOMBARDIER AEROSPACE Team 3 Project Report COMM 210/CA – Summer 2009 Amine Benasla Camila Fitzgibbon Luxi Zeng Qi Zhang Yuan Yuan Zhu Concordia University John Molson School of Business Table of Contents 1. Introduction……………………………………………………………………………3 2. Growth Phase and Vision……………………………………………………………....5 3. Innovation and Strategy………………………………………………………………..7 3.1. Key to Success……………………………………………………………….7 3.2. Innovation……………………………………………………………………8 3.3. Strategy……………………………………………………………………....9 4. Sigmoid Curve………………………………………………………………………..10 5. Picking People………………………………………………………………………...11 6. Social Responsibility………………………………………………………………….12 6.1. J. Armand Bombardier Foundation………………………………………...13 6.2.…show more content…
They remain with their own differences, lacking of communication and information exchange. However, such work method started to lose its power when the company began to face the increasing competition and encounter new needs brought by the economic downturn in 2001. Bombardier Aerospace met its first revolution phase and they were then forced to look back on their technology base, restructure and develop a new strategy for the company’s further development. The solution provided by Greiner is to find a strong manager who can swiftly pull the organization together. In this case, Bombardier Aerospace differs from the companies Greiner described. To find such a manager was easier for the former. First, Bombardier Aerospace, as part of Bombardier Inc, is not completely a newly established organization. Qualified managers can be transferred and distributed from the main company to other segments. Secondly, the four manufacturers under Bombardier Aerospace also have their own experienced managers who existed a long time before the acquisition. What is in fact difficult is the task itself. In stead of employees, Bombardier Aerospace has to put the subsidiary manufactories together. It is the crucial time for Bombardier Aerospace to make the right decision. The chosen manager has to demonstrate a systemic understanding of the entire organization well enough to be able to bring it together effectively. For sure, the technology architecture and
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