preview

Bombay Sweets Essay

Decent Essays

Task 4 In this assignment it has been asked to submit an analytical report for launching a new product as a product manager of Bombay Sweets & Co., Ltd. (BSCL) . So, as a product manager a planning of launching new product is discussed here. Name of the product is Bombay Cake. About Bombay Sweets & Co., Ltd. (BSCL): Bombay Sweets & Co., Ltd. (BSCL) is built for snack food for more than 5 decades in Bangladesh and abroad. It made its smart start in the beginning of way back in 1948. Gradually it increased its popularity amongst the consumers fulfilling their demands. Within 20 years time, BSCL had 28 outlets throughout Bangladesh. From their own outlets they serve their customers. In the new millennium, Bombay Sweets is the frontliner in the snack food industry. They are introducing dynamic products and good packaging to satisfy ever-changing appetites and tastes. All are available in a various number of shapes, sizes and flavors. They maintain the highest standard of service to their retail customers through their dedicated sales force. …show more content…

It will be packaged with individual packet in one size. Resource: resource is needed to produce the product. There are three types of resources Natural resources: Natural resources are provided by the nature and it is very limited. In this case natural resources are gas, water. Capital resources: Capital resources are produced for the basic production like raw materials, money, factory equipment and property, machines. Labor resources: It is man power and human effort. Labors are needed for production and maintenance. Raw

Get Access