BONDS - TV Commercial
1. Product name/ brand
Mr George Allan Bond established Bonds in 1915, he was an ambitious American businessman that arrived to Australia in the early 1900’s and followed his dreams. Bonds first began with importing hosiery. Once the company had relocated to Redfern in the western suburbs of Sydney in 1917, Bonds was on the way and had started manufacturing singlets, hosiery, gloves, socks, underwear, sportswear, baby wear and sleepwear, both for men and women.
Parent company: BONDS
Manufactured by: BONDS
Country of manufacture: Bonds manufactures 40% of its goods in Australia at three sites in New South Wales: Cessnock, Unanderra and Wentworthville. The factories produce nearly 17 million
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I think the television commercial will be the most successful way of advertising Bonds because you will be able to explain the product and easily persuade the customer into buying items.
7. Creative strategy
Product features:
- Available in many different stores around Australia and world.
- Available for all ages starting from infants.
- Top quality, duration.
- Easy to wash
- Many different shapes and sizes
Consumer benefit:
- Flattering undies
- Comfort while still looking and feeling great.
- Affordable
- Quality underwear
- Great range of colors to choose from
8. Product personalityAfter all of the description above, we have come to the conclusion that your better off buying a trusted quality brand and having it last you years rather then, wasting your time and money on items that you will have an unsatisfactory result with, even after one wash. All of the Bonds items are comfortable, easy to wash and top quality. The range includes many different colors, materials and styles. Bonds are very expressionistic, confident and bold. The women collection has both the vintage as well as the very modern look, in many different colours. There are heaps of different items you can mix and match from and style fantastic outfits with and enjoy.
9. Creative execution
I plan to allure and seduce the crowd in and instantly grab their attention. There is going to be 5-10 professional female models on the set wearing fun, modern and colorful
The best form of advertising would be through TV as a lot of their target audience will be watching TV especially as its related to
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Since its introduction to the world in December of 1892 Vogue has gone about as the central form counselor for the socialites of tomorrow, setting up the garments drifts in the interminably developing universe of design. Vogue is presently distributed in eighteen nations, universally extending the legacy and impact of the design wonder. In spite of Vogue's concentrate on the brief form vibes existing apart from everything else, the magazine has kept up its status as the managing voice in first class design styles for almost 120 years.
‘style, branding, colour and fashionability’ of the clothing as a tool for the audience to
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