Boo.Com, the Failure

When we first meet this curious character he is preferred to as a "recluse" who refuses to leave his house. Jem, one of the children, describes Boo as a six -and-a half feet tall monster with a long jagged scar that ran across his face and teeth yellow and rotten teeth from dining on raw squirrels and any stray cats he could catch. This of course is only a fictional description of Boo, thought up by the children’s active imaginations. Throughout the story we see that Boo's intentions are in fact sincere and he is actually an intelligent child emotionally damaged by his cruel father, we see this in the way that he leaves little presents for Scout and Jem and emerges at an opportune moment to save the

Exhibit 3 highlighted comparison of performance of BBBY with its competitors. BBBY is out performing its competitors; its gross profit and net profit expressed in percentage of sales are much higher than other store chains. BBBY is turning over its inventory and assets to generate income at a better ratio than others. Sales per square feet of space ROE and sustainable growth rate are surpassing other players in the field. Due to all this company is getting superior price earning ratio (see exhibit 4 for reference)

Dembosky, A. (2012). Ebay moves beyond its dotcom roots. Available:http://www.ft.com/cms/s/0/df3723ca-1773-11e2-8cbe-00144feabdc0.html#axzz2EbzDqb5Y. Last accessed 10th Dec 2012

Due to Amazon.com building their business model around their customer 's ever-changing tastes and preferences, they were able to avoid the dot-com bust - a period between 2000-2002, where many dot-com companies went bankrupt (Dot-com bust, 2012).

The Force Field Analysis helps us to understand a situation Pier 1 faces and look at the propelling and restraining forces involved. The forces propelling Pier 1 to create an online virtual store are the potential increase in online sales with the relatively low startup cost of

An online website was launched, but failed to function properly: customers ordered 4000 wallets for free with invalid coupons, and the company now finds itself wondering whether to cancel them. Search keywords and bids were bought to gain visibility on search engines, but almost half of them have not generated profit. A discussion on Big Skinny was stimulated on social media through the use of AddThis applets. The company had furthermore established a presence on global, trusted online retail portals: Amazon, Buy.com and eBay. Finally, A/B testing was conducted, also leading to an increase in visibility.

In 2010, Big Skinny CEO Kiril Alexandrov was looking to transcend from retail distribution and print advertising to the world of online marketing to achieve maximum growth. The retail sales pitch was an easy one, as Alexandrov focused on the value of the wallet and the impulsiveness of consumers (Benjamin & Kominers, 2012). Unfortunately, translating this type of sales pitch was much harder to do in the world of cyberspace.

Boo was seen as an evil phantom in the beginning of the book but later on in the book he was described to be a friendly person. Radley’s family has always been anti-social. Since they are anti-social the matters of the family never came out so, people started to assume about them. Most of the rumors are about Boo because he hasn’t been out of the house for years. The rumors were that he stabbed his father with scissors during his 15th year and he was chained to the bed as punishment. Jem, Scout, and Dill actually believed these rumors were true at first. They even use play a game, where they are acting one of the Radley's family

Boo was extremely misunderstood. In chapter one, we find out that the entire neighborhood is afraid of Radley and his family. Everyone has made up stories about The Radleys. According to their neighbor, Miss Stephanie Crawford, he stabbed his dad with some scissors. In multiple chapters, Scout mentions that people have said that Boo eats wild animals. In chapter four, they mention that he bit off his mother’s fingers because he could not find any cats or squirrels to eat. Due to these stories about Boo, people wanted to kill him. Boo also never left his house. Scout’s brother Jem thought that Boo never left his house because his dad had him chained to the bed. While talking about misunderstanding people, Atticus hints at Boo and Walter Ewell. He tells her,

1. The company is not so active in spreading awareness of e-shop in people. Therefore company is not able to boost their sale.

In 2000, the company decided to launch a website, BestBuy.com. There, customers could shop from the privacy of their homes without ever dealing with sales representatives. The site was a

Boohoo was founded in 2006 and has since become among the United Kingdom’s fastest growing internet women’s fashion retailers. (Fashionstyleyou, 2010) Boohoo offer female catwalk styles at a cheaper range, in sizes 8 to 16, plus shoes and accessories with new fashion added daily. ‘The company’s mission is to provide a visually stimulating, invigorating and evolving on-line shopping experience, which offers inspirational products, exciting promotions and unsurpassed customer service’ (Boohoo, 2010)

Barry Gross didn’t do a great job as president of Billcutterz.com while it progressed from small business to large venture. The growth phase happened so quick he had to adjust on the fly, one could tell he wasn’t expecting his business to take off like it did in a short amount of time. He primarily focused on training and coaching his existing employees to become more skilled at saving and recruiting new employees than at business development. With so many calls coming in they had a backlog of new enrollees that they had to wait a few days to a week to get to them. It seemed Gross didn’t think his company would of became this popular this quick, or he would of already had all the employees in place with the training already done if so with a bigger building for the expected growth. However, it was one of those cases that no one knew how many new enrollees with going to pile in like it did. But he did get plenty of exposure and the marketing stand point was great, he got the kind of exposure most companies dream of.

However, Yahoo! founders realized that without a strong brand name, they would have difficulty attracting both advertisers and users. In order to get people to use your sight the first time, having a recognizable brand name in essential. New users have been bombarded with creative ads that may well lead them to try Yahoo! before a competitor. It is well know that creating brand equity is the surest way to find long-term success in the business world. One has to go no further than Coca-Cola to see the lasting effects of building a recognizable brand name. Once users came in droves, advertisers weren’t far behind seeking to capitalize on this captive audience.

The reaction to Amazon’s marketplace initiative in the financial markets had been generally positive. Indeed, Amazon’s stock was up 52% for the year (as of mid-September 2002) versus a 35% drop in the NASDAQ index. Still, doubts clearly remained in some observers’ minds. For example, Holly Becker, an equity analyst at Lehman Brothers, had reservations about Amazon’s model. In a report issued in February 2002 she said, in part: The used business appears to be an excellent complement to Amazon’s core retail offering. The used business allows Amazon to participate in a growing market that leverages all of the inherent benefits of the Internet . . . a truly virtual model, used eliminates a large portion of fulfillment costs and inventory risk, and therefore provides higher margins . . . but . . . we believe used is detrimental to Amazon’s franchise in the long term. The company’s point of difference, market share, and service capabilities are far greater in new products than used . . . we believe cannibalization is likely in the longer term.1 While the company had made dramatic strides in expanding the range of products it offered, there were still many categories in which it participated little or not at all. Thus, a key element of enhancing selection was to constantly expand the range of