Book Report : How And Smell A Rat The Five Signs Of Financial Fraud

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Book Report: How to Smell a Rat—the Five Signs of Financial Fraud Biography of the Author—Kenneth L. Fisher According to his Wikipedia page, Kenneth L. Fisher is the founder, chairman, and CEO of Fisher Investments. Fisher Investments is an investment firm located in California and Washington. In addition to contributing to Forbes magazine monthly, he also writes other investment-themed articles for various other media. Specializing in the field of behavioral finance, Fisher has written eleven books (four of which were New York Times bestsellers) and various research papers. Other interesting facts about the author, Kenneth L. fisher, include: • 2014 member of Forbes 400 –list of 400 richest people in the US. • 2010 member of Investment Advisor’s “30 for 30”—a list of the 30 most influential investment advisors in the past 30 years. • In 2014, his reported net worth was $2.7 billion • Fisher Investments currently manages $68 billion in assets • Appointed to the Board of Advisors of the Forbes School of Business at Ashford University in 2015 (Wikipedia 2015). Summary of How to Smell a Rat Fisher’s book is a cautionary tale of Ponzi schemes and investment scams. He lays down a simple and smart plan for future investors. His plan details questions to ask, red flags, and practical situations that future investors may face. His book details five very important rules to follow when hiring an investment manager. 1. Never co-mingle investment funds 2. If it sounds too

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