Essay about Book Review: Predictably Irrational by Dan Ariely

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Book Review
of
Predictably Irrational

Predictably Irrational, [Dan Ariely (2008); HarperCollins Publishers, USA]



Introduction

Dan Ariely is a Behavioural Economist, and has written this book fantabulously. He has added humour to talk about human emotions. He takes a lot of interest and finds it interesting figuring out of what really influences Human behaviour and decisions.

Through out the book, it will be very interesting to catch up on everyday life situations and the hidden forces that influence our decision – making process.

Thesis of the Book

It has been proven in Economics that People who think Rationally take sensible and logical decisions, but the fellow counterparts who think Irrationally tend to think just the Opposite.
Why does this happen? Why do people tend to think Irrationally? May be it is just Human Nature that influences our thinking process, but We can definately try to think Rationally.

The Book starts off with the Truth about Reliability, which means the human mind uses comparative thinking to make decisions. For an example, if there are two choices like A Tour to Italy, Second A tour to Paris. Now a Rational person will decide based on his likes and dislikes about a particular place, While an irrational person will take several other factors into consideration to decide such as price, number of days, sight seeing etc. The human mind is constantly…

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