Boomerang Effectiveness

Decent Essays
Avoiding the Boomerang: Testing the relative effectiveness of Antidrug Public Service Announcements (PSAs) before a national campaign Introduction There is a long effort to evaluate Media Antidrug Campaigns effectiveness. What we already know is that most studies have found little or no effect. More findings include dimensions like: funding issues, content of the message, theoretically vs empirically based messages, target audience and desired behavior, the importance of psychological variables and more. Campaign Focus Minimizing illegal drug use among young adolescents who have not yet become “regular” users of an illegal substance in televised antidrug PSAs. Critical Question: Whether such a campaign has the potential for producing behavior
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