Boomerang Effectiveness

Teenage Prescription Drug Abuse Years ago, the common image of an adolescent drug abuser was a teen trying to escape from reality on illegal substances like cocaine, heroin, or marijuana. Today, there is a great discrepancy between that perception and the reality of who is likely to abuse drugs. A teenage drug abuser might not have to look any further than his or her parent’s medicine chest to ‘score.’ Prescription drug abuse by teens is on the rise. Also, teens are looking to prescription drugs to fulfill different needs other than to feel good or escape the pressures of adulthood. Teens may be just as likely to resort to drugs with ‘speedy’ side effects, like Ritalin to help them study longer, as they are to use prescription

There are proponents of DTC prescription drug ads. They argue that “the ads inform patients about diseases and possible treatments, encourage people to seek medical advice, help remove stigma associated with medical conditions, and provide needed sales revenue to fund costly research and development (R&D) of new drugs (Drug Ads ProCon.org).” On the flip side opponents argue “that DTC drug ads misinform patients, promote drugs before long-term safety-profiles can be known, medicalize and stigmatize normal conditions and bodily functions like wrinkles and low testosterone, waste valuable medical appointment time, and have led to our society’s overuse of prescription drugs (Drug Ads ProCon.org).”

This is written as if not a call to action, then a call to galvanize. The purposes of this report is to enable readers to through empirical and contextual description see the war on drugs for what is really is: a public relations ploy whose end results are not fighting drugs, but

Children, starting as early as elementary school, are being educated on substance abuse. As of 2013, Drug Abuse Resistance Education, D.A.R.E., administers a school-based substance abuse, gang, and violence prevention program in 75 percent of the United States school districts. Since 1983, 70,000 police officers have taught the D.A.R.E. program to approximately 114 million elementary through high school students in the United States alone ("Is the D.A.R.E. Program Good for America's Kids K-12?"). This program is aimed at preventing drug use in elementary, middle, and high school students. A needle-exchange program implicitly encourages the exact opposite message, condoning immoral and illicit behavior. Governments should focus on discouraging drug use, providing more productive treatment for recovery, and punishing drug users instead of supplying the materials to continue their addiction. Young children have the potential to take more risks and must receive a clear message on drugs, which should coincide with the no tolerance policy they are being taught in school with implementation of the D.A.R.E. program. A needle-exchange program is more of a hopeful harm reduction campaign that sends the wrong message to young children and society as a whole. If there is to be a positive change in America regarding intravenous drug use, then the government and school programs all need to be on the same page; we

The CDC's ad campaign promoting influenza vaccinations has a widespread appeal to many audiences due to its use of several proven persuasive techniques. Through the use of association, flattery, and universal appeal, as well as a variety of strategies, the ad campaign is highly convincing and is able to reach many audiences.

While in some extremes this may be true, it is not the usual result, the United States pharmaceutical companies reassure the public frequently that their drugs are good for us. Many intelligent and successful people have used drugs, including our last three presidents. Another reason this argument “feels” insincere is that many things can change a person forever, for better or worse. Most people are never the same after earning a Doctorate degree either, change or a new perspective is not necessarily or automatically a bad thing. Later, newer programs such as Partnership for a Drug-Free America (PDFA) and DARE (Drug Abuse Resistance Education) greatly toned down the scare tactic used by the earlier programs. By overstating the dangers of drug use and frequent negative advertising, the campaigns did not have a lasting effect. A follow-up study published in 1998 of the effects of DARE interventions performed in 1987 concluded, “The results show that DARE had no statistically significant effect on the variety of illicit drugs used.” The campaign was not having a lasting impact, propaganda is a

Think about how often you are watching your favorite show on television and all of a sudden you are interrupted by a commercial. The commercial begins with the following words, “Do you suffer with …” and this question follows with the following sentence, “if so, then talk to your doctor about … (the name of the medication that is being advertised)”. These prescription drug advertisements are being shown all over the United States multiple times a day. It is these advertisements that are used for publicity and marketing that are affecting Americans. The majority of Americans engage in watching television. The prescription drug advertisements do have a positive impact on Americans but, these advertisements do more harm than good.

Among adolescents aged 12 to 17 years, 9.8 % are estimated to be current users of illicit drugs, with 4.9 % using drugs other than marijuana. Nearly three quarters of students have started to drink alcohol and nearly half (47%) have tried using an illicit drug (not including alcohol or tobacco) by the senior year of high school.” (Hassan, Harris, Sherritt, Van Hook, & Brooks, 2009)

The drug war that the U.S. government is waging is not limited to law enforcement crackdowns and mandatory prison sentences. According to the Center for Substance Abuse Prevention, declines in teen drug use are preceded by a generally higher awareness of the harms of drugs (Torr 39). Obviously, the perpetrators of the national anti-drug campaign are alert to this fact, and they have put it to their use. Recently the Office of National Drug Control Policy, or the ONDCP, has used the media, specifically television, as a tool to flaunt anti-drug propaganda to the American public. Television commercials about the dangers of marijuana use have flooded T.V. networks. In fact, the ONDCP actually spent $3.2 million on two

Abusing Prescription Medication. Prescription drug abuse has become a major epidemic across the globe, shattering and affecting many lives of young teenagers. Many people think that prescription drugs are safer and less addictive than “street drugs.” After all, these are drugs that moms, dads, and even kids brothers and sisters use. The dangers are not easily seen, but the future of our youth will soon be in severe danger if the problem is not addressed,it will continue to get worse if action is not taken soon. Prescription drugs are only supposed to be consumed by patients who have been examined and have a medical report by a professional, more and more teens are turning to the family’s medicine cabinet to “get high” but what they are

In the article published in 2010, “Methamphetamine Discourse: Media, Law, and Policy”, written by Susan Boyd and Connie I. Carter, Boyd and Carter examine how individual and community beliefs about methamphetamine are influenced by various forms of media including article text, news photos, and headlines (220). More specifically, Boyd and Carter examine how media may be used to spread certain ideologies about drug use, the users, as well as the producers to the point where drug scares install and federal policies are adjusted (220). Through analysis of The Province (“The menace of crystal meth,” 2005), Boyd and Carter conclude that individuals involved in the drug trade, either as a user or as a producer, are often used to distract the public

There are many direct to consumer advertising for prescription drugs. On television, magazines, radio etc, you see the most recent advertisements for prescription drugs. After some people see the advertisements they soon rush over to their doctor and their illness and life would be perfectly pain and stress free. Making the public conscious of options for treatment is not a bad thing. But these false advertisements are misleading consumers onto unnecessary treatment.

These numbers reveal that teenagers face an apparent exposure to drugs, and have little trouble getting a hold of some if desired. This article concludes that drug use and its consequences are not stressed enough in the current high school curriculum. The statistics prove that more needs to be done to identify and educate students at risk for drug use.

4) The researchers used two existing antidrug commercials to compare with their four commercials. They tested the prevention strategy separate from the

It has been discovered that most people who struggle with drug addiction began experimenting with drugs in their teens. Teenage drug abuse is one of the largest problems in society today and the problem grows and larger every year. Drugs are a pervasive force in our culture today. To expect kids not to be influenced by the culture of their time is as unrealistic as believing in the tooth fairy (Bauman 140). Teens may feel pressured by their friends to try drugs, they may have easy access to drugs, they may use drugs to rebel against their family or society, or they may take an illegal drug because they are curious about it or the pleasure that it gives them.