Boost Juice Essay

1. Consider Coca-Cola’s advertising throughout its history. Identify as many commonalities as possible for its various ads and campaigns. (For a list of Coca-Cola slogans over the years, check out http://en.wikipedia.org/wiki/Coca-Colaslogans.)

First, the strengths are that the overall design, “the creation of the smoothie and juice names, and distribution, was done with multiple stores as the goal.” (Pg. 2) This business model differentiates them from the competition because instead of offering the same flavors, juice names, design, and distribution to all of the locations it is determined by a section of stores rather than the entire market. This tactic allows their business model to be targeted for a specific demographic depending on the external environment.

Exchange rate gains or losses are brought to account in determining the net profit or loss in the period in which they arise, as are exchange gains or losses relating to cross currency swap transactions on monetary items. Exchange differences relating to hedges of specific transactions in respect of the cost of inventories or other assets, to the extent that they occur before the date of receipt, are deferred and included in the measurement of the transaction. Exchange differences relating to other hedge transactions are brought to account in determining the net profit or loss in the period in which they arise. Foreign controlled entities are considered self-sustaining. Assets and liabilities are translated by applying the rate ruling at balance date and revenue and expense items are translated at the average rate calculated for the period. Exchange rate differences are taken to the foreign currency translation reserve.

The aim of this paper is to provide an insight into Hollister Co.’s marketing communications and assess whether it successfully targets my demographic of young, male recent college graduates. The paper will first introduce Hollister and provide a brief company history as well as outlining the challenges in reaching out to consumers such as myself who differ from the brand’s intended targets. It will then segue to discussing Hollister’s position within the market and any outlying challenges the brand has navigated through.

This innovative idea of Boost put them ahead from other competitors and their brand’s distinct campaign builds a relation with customers.

Want successfully differentiates itself from its competitors through features such as taste, design, and packaging. Want’s relationship with its bottle manufacturer is an intangible benefit. They provide Want with the opportunity to produce low volume quantities, given their current cash flow situation, and allow flexible scheduling resulting in shorter lead time. Want has built a socially responsible image by its charitable donations to action sports in local communities; an activity that no other energy drink competitors offer. Another strength is the Moffats experience with their target market and background in marketing and distribution, which was developed through their business with Spellbound. This advantage has helped their product gain access to markets across Canada and

Crush is in the process of re-establishing and expanding its relationship with bottling companies and it appears that the bottling network will be repaired to the point that Crush would be represented in 75% of the total orange category in time for the re-launch of the Crush brand. They need to engage in strategic meetings with marketing and sales representatives of both Crush and the bottling companies to develop an overview of the new positioning campaign. These relationships are key to Crush’s ability to regain market share and vastly improve their marketing coverage. Bringing the bottlers in to help

A. Introduction of company Founded by Janine Allis, formed in the 00s with the first store based in Adelaide, South Australia and specializing in selling fruit juices and smoothies, Boost Juice Bars (Boost Juice, n.d.). According to Boost Juice (n.d.), Boost Juice offers an array of healthy products mainly juices and smoothies that are free of preservatives, artificial flavours, and colours. Besides, Boost Juice also sells a range of healthy snacks which includes wraps, fresh yogurt, muesli bars and soups (Boost Juice, n.d.). Back in 1999, Janine Allis took a trip to the United States and something caught her eye (Boost Juice, n.d.). Everyone in the U.S. was into healthy smoothies and fresh juices -while in Australia, the fast food market was

In the present society, people’s schedules tend to be extremely hectic due to either strenuous work schedules or keeping up with school and families. Due to this, numerous individuals do not obtain the recommended eight hours of sleep. On top of not getting enough sleep, they do not eat the proper foods to nourish their bodies. In return, they have a substantial lack of energy. Usually people who do not take care of themselves tend to eventually get more tired by mid-day and as their day goes on. A simple solution would be to go to bed earlier and eat better foods. However, our society has become very lazy, obese, and have started to take the easy way out over the years. Instead of eating better and trying to get more sleep, people drink

Both competition and market size are of major importance when one explores the positioning of a product. In the case of Crescent Pure, this is vital as Ryan must determine the level of competition that will be faced if the product is marketed as either an energy or sport drink. In the case of an energy product, it should be noticed that there is heavy market dominance by Together, Freight, Razor, Torque and Steller, as they account for roughly 85% of the market. Despite this, it should be seen that the average price point for a 5oz can is $2.99 which is notably higher than Crescent’s $2.75 pricing. Additionally, the market size for sport drinks is of particular interest as it is estimated to grow to $8.5 billion by the year 2013. This, coupled with the fact that the market had grown 40% between the period 2010 – 2012, makes this sector of particular interest to PDB.

Gatorade has emerged as the global leader in sports nutrition beverages by continually managing their brand to signify high energy, athletic excellence combine with one of the most efficient new product development and introduced processes in the beverage industry. As a result of being able to consistently synchronize these many components of their business so well, Gatorade today holds a 75% market share in the sports nutrition market globally today. Gatorade is owned by PepsiCo, which has made it possible for the company to sell in 80 countries today. Gatorade relies heavily on the PepsiCo distribution and retail network globally. Gatorades' revolutionary approach to managing branding for beverages has served to increase the total market size for this product category globally (Huang, Sarigöllü, 2012). Despite the continued widespread adoption of Gatorade as a healthy energy drink, the company has encountered resistance to its brand and the ingredients used for creating the many variations of Gatorade energy drinks (Tallon, 2009). Despite these setbacks the Gatorade brand continues to experience exceptional growth and stability over time.

The pertaining research involves the electrolytes in drinks. “Electrolyte” will be defined and its description of what they do, what they are, and how they help people will be further explained. The intention is to establish the efficiency of sports drinks and orange juice and then compare them. The pros and cons of both the orange juice and sports drinks will be elucidated through the research. Other drinks consumed after exercise will also be researched and their efficiency will be explained.

This report will critically be discussing the marketing strategy, position and the marketing mix employed by LUCOZADE and the use of some principles. Therefore, the analysis will help to identify how brand is positioned in the energy drinks market and how company promotes its product. After analysing existing marketing strategies, recommended future strategies will be given to advice companies of where the brands are leading to and how they will get there.

Sports marketing are one of the most vital uses in the field of marketing nowadays. Many companies have a trend to use sports and sports celebrity in developing their marketing campaign because they have the ability to influence others and they already are role models for a wide share of consumers in the marketplace. So, companies benefit from their popularity and reputation for its brand awareness. Especially some companies in the food and beverages industry which are concentrated on the marketing campaign and make a huge number of expenditure and its budget. Pepsi have many product lines, it introduces a product line for soda which includes many versions such as Pepsi, Mirnda, Seven Up, and other version of Mirinda like Orange and Apple. The second product line is related to the juice. The third category is related to Aquafina mineral water. There are width of every line and versions for every product.

Branding has been effectively used as a strategic tool for marketing by innocent smoothies and that helps the company to maintain its share in the market or in keeping its competitive position. Innocent has developed its brand image by providing excellent satisfaction, by being genuine, healthy and socially responsible in the eyes of their consumers and once the image is developed, they were able to attract the customers. It is because of brand and its perceived value that consumers are loyal and committed to the Innocent products and they do not look for any substitutes (Ginden, 1993). Customers also perceive it less risky in buying a brand product with which they are emotionally attached. It is more important for products like innocent drinks which the customers have to consume and which has direct impact on their health and body.