Boost Juice Marketing Plan

5727 Words Nov 11th, 2012 23 Pages
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Company: Boost Juice
Target Country Market: Singapore

Contents

1.0 Introduction 1.1 Industry Analysis……………………………………………... 1.2 Company Background…………………………………………….

2.0 Key Issues in Entering Market……………………………… 2.1 Political 2.2 Economical 2.3 Cultural 2.4 Technological 2.5 Social

3.0 Implications.………………………………………………….. 3.1 Product 3.2 Price 3.3 Place 3.4 Promotion 3.5 Process 3.6 Physical Evidence 3.7 People

4.0 Entry Modes……………………………………

5.0 Key Trends………………………………………………...

6.0 Conclusion/Recommendations…………………………………….

7.0 Bibliography…………………………………………………….

8.0 Appendix…………………………………………………………

Introduction

1.1
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The aroma of freshly brewed tea is what|tasty like Boost Juice drinks. For example, water is inexpensive and readily |
| |fruit juices, coffee has become a type of culture in |attracts the population. Furthermore, tea is sold in almost every |available, but it is not tasty and therefore is not a good alternative to |
| |Australia where local boutique cafes are popular and |street in India and is relatively cheap compared to the price of a |smoothies and juices. Carbonated soft drinks present the closest substitute |
| |commonplace, especially in the larger cities like |Boost Juice drink. India still a developing country. However, fruit |product because it is convenient and tasty and relatively inexpensive, however it|
| |Melbourne and Sydney. On top of that, Australia has a |juices are refreshing and offers a sweeter tasting beverage that is |lacks the healthy factor. Coffee and tea contains

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