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Bose Corporation Case Analysis

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Bose Corporation is a designing and manufacturing audio equipment company, which was founded in 1964 by Amar Bose and privately held in Framingham, Massachusetts, America. Operating in numerous countries worldwide, they have gathered a reputation for the highest quality of home audio systems and speaker systems on the market. This has resulted in a premium brand image for the company, which allows it to continue to release premium products. According to the estimation of Forbes (2016), there were approximately 2,400 people working for Bose and their revenue in that period is US$3.8 billion. In 2011, most of Bose Corporation's non-voting shares were given to alma mater and former employer of the Massachusetts Institute of Technology.
Through their Bose's history, we can see that Bose has a lot of researches about suspension technologies for cars and heavy-duty trucks as well as cold fusion. They are also well-known in protecting their patents, trademarks, and brands. Due to the continuously investment into research, Bose are able to continue innovation into new products and markets.
Bose's objective (2017) is "to create products our customers simply can't get anywhere else". These are some principles for Bose to make decisions (big and small). First is Innovation and technology which can deliver benefits to their customers. Next, teamwork and collaboration aspects can inspire employees of Bose to their best. Growing everyday to have more customers through our technology

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