Boss, I Think Someone Stole Our Customer Data Essay

A direct cyberattack in 2014 to JPMorgan Chase caused a compromised of accounts effecting a total of 76 million households and seven million small businesses. We are clearly, in times when consumer confidence in the digital operations of corporate America is on shaky ground. In directly, banking is taking the brunt of the fallout but major stores also have breaches which of course are directly related to their financial data. Store like, Target, Home Depot and a number of other retailers have experienced major data breaches. 40 million cardholders and 70 million others were compromised at Target alone in 2013 and an attack at Home Depot in September, 2013 affected 56 million cardholders.

Even after the attack, when the company did not know whether the customer information, which included credit card information, the company had no intention to announce the security breach to the public. This can be detrimental to the company if customers became

During the last Christmas season, Target announced that their data security was breached. According to David Lazarus in Los Angeles Times, Target stated that roughly 110 million customers’ information was illegally taken from their database. The information included their credit/debit card info, phone numbers, and email addresses. Target is one of the most popular grocery stores in the U.S.; they have a substantial amount of consumers. Because of this incident, consumers' trusts for the store have been decreasing. Worrying about losing its customers, the company offered a free year of credit monitoring and identity-theft protection, so the customers will feel more secure. Not only Target, some other large retailers also faced the same issues. They want their customers to trust that the companies can protect private data. However, should we not worry? Data breaches have been going on for about a decade, but we have not seriously thought about the issue. In order to protect people’s privacy, the federal government should make new laws concerning companies’ handling of customer information.

4) They should improve customer service and develop a user-friendlier web site that will enable customers to purchase online more easily or get better access to information on the company's products. This approach

1) Institutionalize Brand Stewardship: develop an internal culture of pride and ownership in Brand Stewardship with the appointment of a Brand Stewardship Officer and the symbolization of key successes with a Brand Hall of Fame. The Brand Stewardship Officer (“BSO”) can create a cross-regional and cross-service group to organize education seminars and training across the company. The BSO will be a strong signal that O&M is directionally focused on integrating this new philosophy. Furthermore, the creation of a Hall of Fame will create public recognition of successes such as Jaguar and American Express, which will allow employees to see the fruits of their labors. It also provides concrete examples to countervail doubters and detractors.

What do Premara Blue Cross, Anthem, Chick-fil-A, Sony, USPS, MCX, Staples, Kmart, Dairy Queen, SuperValue, Jimmie John's, Viator, Home Depot, PF Chang's, Community Health Systems, and JP Morgan all have in common? Each of these companies were hacked during 2014-2015. Sadly, this is just a short list showing the breadth of industries and size of operations that are vulnerable. According to Time Magazine in March, 2015, "You're not just imagining it: Lately, a new data breach has been reported almost every week."

During the dates of November 27 through December 2013, the department store Target experienced a data breach in which approximately 40 million customers credit and debit cards were exposed. During this breach, customer’s personal information may have also been exposed for use of possible fraud. January 2014, Target

Jarvis, K., & Milletary, J. (2014, January 24). Inside a targeted point-of-sale data breach. Retrieved from http://krebsonsecurity.com/wp-content/uploads/2014/01/Inside-a-Targeted-Point-of-Sale-Data-Breach.pdf

The Target data breach remains one of the most notable breaches in history, it was the first time a CEO of a major corporation was fired due to a security event. The breach received an enormous amount of attention, it caused corporations and individuals to change the way they think about information security and data protection. Between Thanksgiving and Christmas 2013 hackers gained access to 40 million customer credit cards and personal data of 70 million Target customers. The intruders slipped in by using stolen credentials and from there gained access to vulnerable servers on Targets network to launch their attack and steal sensitive customer data from the POS cash registers. All this occurred without a response from Targets security operations center, even though security systems notified them of suspicious activity. The data was then sold on the black market for an estimated $53 million dollars. However, the cost to Target, creditors, and banks exceeded half of a billion dollars. This report will review how the infiltration occurred, what allowed the breach to occur including Targets response, and finally who was impacted by the security event.

In December 2013, Target was attacked by a cyber-attack due to a data breach. Target is a widely known retailer that has millions of consumers flocking every day to the retailer to partake in the stores wonders. The Target Data Breach is now known as the largest data breach/attack surpassing the TJX data breach in 2007. “The second-biggest attack struck TJX Companies, the parent company of TJMaxx and Marshall’s, which said in 2007 that about 45 million credit cards and debit cards had been compromised.” (Timberg, Yang, & Tsukayama, 2013) The data breach occurred to Target was a strong swift kick to the guts to not only the retailer/corporation, but to employees and consumers. The December 2013 data breach, exposed Target in a way that many

My recommendations to Jim Sinegal are continue their competitive advantage. They also have good strategy to make customer stay with them. Sinegal was very much the

The chances of the company’s initiative in regaining its initial image could only be successful if it gives the existing marketing strategy a face-lift. For the company to regenerate the consumers’ interest in the new brands of products, it has to establish a link between the traditional product brand and the current brands.

A large amount of PII is stored in platforms utilized by universities and colleges, such as Banner Web. Bricker and Eckler (2016) stated, “Colleges and universities maintain large stores of sensitive data, including financial information and expensive research statistics, making them prime targets for hackers” (para. 2). Students, faculty, staff, and alumni are not aware of the security issues involved when using portable devices or identifying a phishing email. The most common data breaches in higher education are hacking and malware, spear phishing, and portable devices. Although social media is not a type of breach, hackers can plan a data breach by collecting personal

and give the brand a more professional look. The third opportunity, involves expanding the brand to the

Personal data is quickly becoming a commodity in today's high technology world. This information is used by banks, investment and brokerage companies, credit card merchants, government agencies (local, state and federal), and consumer product-based companies. Most people probably don't realize the amount of information that's shared between companies, or how often it's done. Many companies sell and share customer data to help sell products and find out what new products they should produce. Other uses include gathering information about inventory levels to help better determine what types of products are bought at which store, when and how often. This can be used for inventory and production, to make sure that the store (or