Bottega Veneta Case Study

Triple E’s main clients will be local area businesses who require access to marketing and event planning services but have no marketing/planning departments of their own. By focusing on businesses that have these specific needs, Triple E Marketing and Events will be able to provide smaller organizations access to comprehensive and combined event planning and marketing strategies, allowing them to create brand recognition and increased profitability for their businesses.

There are 1,250 Gap stores within the domestic U.S; as well as nearly 500 Banana Republic stores and almost 1,000 Old Navy's. The Gap also has an additional 282 stores overseas.

In 1980s, Gucci had lost its appeal and became a tacky brand and was also in deep financial crisis. But Tom Ford raised Gucci from dead and found out the company’s leading status and maintains

Revenue: Net sales between years 6 and 7 demonstrate a 33.3% increase or an increase in approximately $1.5 million.

Distribution channels consist of organisations where goods pass in the direction of the customer, while producers need to manage their relationships with organisations in order to provide a cost efficient way into the marketplace. Burberry currently has 206 mainline stores, 214 concessions, 49 outlets, and 65 franchise stores (Burberry, n.d). These are located in largely populated, wealthy and tourist attractive cities, this is important as a huge number of the population fall into the Burberry target audience. If Burberry were to open in less wealthy cities, they may not get as much custom and may lose profit. In addition the brand may lose its sense exclusivity and expenditure.

Overview: Universal Luxury Group is an international group of companies principally engaged in the production and sale of luxury goods including Food and Beverages, Fashion and Leather Goods, Perfumes and Cosmetics, Watches and Jewelry, and other business. Among them, this case is handling Perfumes and Cosmetics business group that accounts for EUR 2,231M, 19% of sales revenue.

In addition, the company distributes their products through a network of 42 owned and leased distribution centers. As of December 29, 2012, they distributed their products via 39 distribution centers in the United States and three in Canada. The company owns four and lease 38 of these distribution centers. Furthermore,

Most luxury brands have been family-owned or -controlled and, consequently, were single-brand firms for the most part. However, mergers and acquisitions have been growing in the industry, with LVMH leading the way. Our strategic recommendation is to follow LVMH’s lead and acquire a multitude of diverse companies to build the Gucci portfolio.

It is hard to imagine that after the financial crisis swept across Europe, many great transitional enterprises had to face collapse and bankrupt while the luxury goods industry become more prosperous. Recently, the French luxury goods group LVMH announced their recent business condition. The volume of the first week in October had incredibly increased by 12% the previous week. The Hermes Corporation also said that in order to meet the increasing number of market demand, it would open 15 branch stores in the latter half of the year. These aroused some fierce debates, the public held a skeptical opinion towards the questions: How can the luxury companies maintain their positions? Why didn’t they strike down by financial crisis?

a. Number of stores: In 1992 the company had about 140 stores in the Northwest and Chicago areas. By 2002 the company had approximately 5,886

The Company currently offers over 6,000 products in these product categories. During fiscal 2000, the Company increased its store count by approximately 15%, with the addition of 47 new stores, including nine small-market stores and, as of December 2000, was operating more than 400 stores in 41 states. The Company anticipates opening approximately 60 stores in fiscal 2001.

He started with the removal of all visible logos from the brand’s products, made the signature intrecciato weave a prominent feature on all leather goods and took the brand’s focus solely back to artisanal production. Tomas Maier is the creative talent behind the renaissance of Bottega Veneta. With its re-found fame, the fashion house released a women's ready-to-wear line in 2005, and a men's line in 2006 in parallel with their international expansion plan which had begun in 2002. In April 2006, Bottega Veneta launched its first jewelry line, and branched out into interiors and furniture design. In summer 2006, recognizing the importance of craftsmanship and the fragility of this traditional way of life, Bottega Veneta opened a school to train and support future generations of leather craftsmen. The label received the ultimate recognition from the Luxury Institute of New York who chose Bottega Veneta as the most prestigious design house for the richest women of the United States in 2006. In 2011, the Italian house launched its first fragrance simply named Bottega Veneta and chose the daughter of Inès de la Fressange, Nine d'Urso, to front the

As of Feb 28, 2014, the company had approx. 10,000 employees & 246 retail stores in 20 countries. The company has business in the United States, Canada, Mexico, Brazil, United Kingdom, Ireland, Austria, Belgium, France, Germany, Italy, Netherlands, Spain, Sweden, Switzerland, Israel, Australia, Japan, South Korea, and China. The company also operates an e-commerce website with 12 different localized online stores across the world.

Prada raised US$2.14 billion from a Hong Kong IPO in June last year. That was around a fifth less capital than the company had planned for. As things transpired, retail investors were put off by the prospect of Italian capital gains and dividend taxes, which they were liable to pay (even though the listing was in Hong Kong).

Emerging markets- The 2 biggest emerging markets for luxury fashion products are China and India, which is a great opportunity for the brand to explore and