Bottle Water Literature Review

The bulky and relatively low value of the product as well as the high costs of transport mean that the manufacturing and distribution plants need to be located where there are major population centres. The Australian bottled water manufacturing industry is currently in a growth stage. Growth has been achieved due to the increase in per capita consumption of bottled water, albeit from a relatively low base compared with other more established beverages. As consumers become more health conscious and change their drinking habits away from CSDs to healthier beverages, bottled water would increasingly become their drink of choice.

d. Demographics (what is the industry’s focus customer) Another significant trend is product marketing and packaging. Realizing that consumers cite taste, quality, and purity as the top reasons for drinking bottled water, bottlers market and design bottles to display their purity. Other manufacturers seek to carve out a new level in the bottled water industry introducing high-end products. Another packaging trend in the bottled water industry is multi-packs. As current bottled water consumption grows, more consumers are turning to multi-packs to save time and money.

Another way bottled water is the way to go is because it helps aid in healthy choices. In the article, “Grab the Bottle”, it states that “bottled water has helped consumers choose to drink more water because it presents it in a convenient way (Giroux). In many cases, consumers buy more objects that appeal to the eyes. Bottled water comes in different sizes and shapes. What is trending in society, the public wants automatically. In the article, “Comment-Soft Drinks and Water- The Future of Bottled Water”, he told that “attractive packages alone can make us feel that what we are drinking is beneficial” (Rowlands). Trendy shapes, sizes, and colors are what the public is drawn to. If a consumer sees a unique water bottle in the store, he or she will buy that because it’s trendy and popular in society.

Many of people have not realized that the creation of bottled water affects our environment. The production of water bottles requires a large amount of water plus the water that is needed to fill the bottle. Considering there is a shortage of water in several places, water should be better handled and not wasted on plastic bottle making. Of the eighty million single serve bottles of water consumed daily, thirty million ends up in landfills (Soechtig, 2009 qtd. in “Bottled Water: The Risks to Our Health, Our

In terms of bottled water there are a lot of substitutes and it can be difficult to capture a targeted market and retain them as consumers have many similar products to choose from.

The Australian bottled water industry has been growing rapidly over the past decade. Many Australians drink bottled water on a regular basis, and on average consumed 21.2 litres per person (Australian Bureau of Statistics) in 2001. The boom in consumption of bottled water has moved the product beyond the niche market and into the mainstream as it has become a staple to many Australians. Many people drink bottled water today simply because they prefer the taste to that of tap water or perceive it to have more purity. Other reasons behind the explosion in bottled water consumption are: consumers' passion for fitness which guides them to fewer caloric beverages; increased accessibility of bottled water via convenience stores,

The water bottle industry as made a positive impact on America’s economy. Americans have experienced the economic strain in the job market over the past several years with layoffs and a lack in the number of jobs available. This industry not only supplies us with a convenient, healthier beverage option, but also provides jobs for the American worker. Based on analysis

I have always found it sort of curious when I see people buying bottled water. My grandfather told me that when he was a boy they drank water from the hose and it was free. I know growing up our household certainly didn’t bother with things like that, so facet water is what we got as well. The costs of groceries these days is expensive, spending extra money on water always seemed like such a waste to me. Now, that being said, some people live in areas where the water isn’t very clean, and buying bottled water is much safer than drinking the city’s water. Also, bottled water has become more popular because it is paired as a service; Bottled water is easy to grab on the go. It takes more time to find a water bottle, with a lid, and fill it up than to grab an already bottled water.

In a qualitative study performed in the United Kingdom, “the majority of participants associated bottled water with having fewer impurities than tap water, and were more likely to trust the quality of bottled water than tap water” (Ward). Individuals with well water should also be attentive to the purity of their water supply, as it is not even held to regulation standard. Looking at the facts though, bottled water is regulated by Food and Drug Administration in equivalence to the Environmental Protection Agency who holds the public officials accountable for the standards of tap water (Hogan & Larsen). This is not to say, though, that there is not human error on both sides that can cause room for contamination of a drinking supply and jeopardize the safety of the

When working for a company or any business for that matter, It’s important that you allow yourself to take in constructive criticism from consumers, in order to make your business more successful. Yes, everyone has Consumer’s right, meaning that you have the right to be heard, the right to environmental health, the right to service, the right to be informed and the right to choose what you buy. Consumers Association of Penang. (n.d.). Retrieved September 20, 2017, If I was to work at the public relations department at one of the water bottle companies, I’ll respond by telling the consumers that drinking bottled water has its perks. Say you were traveling aboard, drinking tap water is not the safest

“In Canada, bottled water consumption was estimated at 24.4 litres per person in 1999. By 2005, that had increased to about 60 litres per person, with sales worth $652.7 million” (CBC News, 2008). This dramatic increase in bottled water consumption does not come without severe repercussions and has caused a chain reaction of unfortunate events. Although easily available and terribly convenient, bottled water negatively effects the environment, is extremely costly, and is composed of contaminants that are unhealthy to consume. The importance of discussing this issue is advantageous because the public is unaware that tap water is more favourable than bottled water. Choosing tap water over

Bottled water is one of products popularly consumed back to a few decades. Result from the production of bottled water, people likely prefer to drink bottled water than tap water while some researches find out the fact that water in bottle are not as safe as water provided by state companies. Why people choose to drink bottled water and whether bottled water is pure as advertisement are the crucial concerns, together with the effect of bottled water on human being’s health and the natural environment.

First off, tap water is safer than bottled water by any mean. According to "The Truth About Tap" by Andrew Postman. Postman states, "Tap water in big cities must be disinfected, filtered, and removed of pathogens … viruses. Bottle water does not have to be." In other words, there are billions of bottled water companies that are shipping, selling, and letting customers consume their product that may have never been examined by specialist. If the people just want ha glass of water. Just go out and buy a filter; as a result, leading to the perfect glass of water.

This paper will incorporate my opinion of why customers buy Fiji Bottled Water. I will utilize the three levels of product including the core benefit, actual product and augmented product. Lastly, I will give my suggestions on which brand development strategies make the most sense for Fiji.

In contemporary society, bottled water consumption has become more attractive and popular. While in 2009 were only sold 161,589 million liters of bottled water, in 2011 approximately 181.61 million liters were sold all over the world (The Statistics Portal, 2014). In this context, attributing that significant growth of bottled water commercialization is consequence of a successful marketing should