Bottled Up And On The Go Inc

Bonny Doon Vineyards, a successful winery business based in Santa Cruz, California, has grown from selling 5,000 cases of wine a year in 1981 to 200,000 cases a year in 1999. To keep growing and be more profitable, the business must choose amongst three possible strategic directions. The first strategy is to start importing wines from Europe into the United States. The second alternative is branching into a retail outlet for unusual wines of great value, accompanied by a high level of service. Lastly, the business’ D.E.W.N could be expanded to include wines not made by the company itself but by other wineries that follow the same values and philosophy.

The premium wine segment is quite concentrated with high barriers to entry making mergers and acquisitions a strong and prevalent growth strategy. With industry analysts forecasting the demand for premium wine to grow at 8% to 10% per year, many former non-rivals are now becoming a threat. Jug wine producers are entering the premium market and beer and spirit producers

The wine shop, known as "The Cellar", will feature over 400 wines from around the world from inexpensive wines to rare wines. We will also feature wines from local and Virginia wineries ."The Cellar" will also have available for sale a selection of wine related gifts. The shopping area will be separate from the dining area and available during business hours. Uncorked Bistro will be open seven days a week. We will offer wine tastings on Saturday evenings to attract new customers. Mission

4. Financial projections – include a sales forecast, an expense forecast and a break-even analysis

We have five classmates in our group and we went to visit the mackinaw trail winery together. The mackinaw trail winery is a small winery but have complete wine system. The overall aim of this visit was to explore how the wines and vines made in the state of Michigan. We took great interest to visit this winery because the wineries established in the twenty-first century and is also one of the fastest growing wineries in Michigan. Mackinaw Trail Winery is a family owned business that was founded in 2004. This winery Owned and operated by proprietors Ralph and Laurie Stabile. When we get there we saw many graph shelf near the building. After some formal greetings and introduction, Mr. Ralph Stabile and Laurie Stabile talk about the history of the winery. We know that Mr. Ralph have a dream to making wine so he started the conceive in 2004. At his young age, he often pressed grape with his grandfather who was a Sicilian immigrant. Ralph operated the winery until 2010 when his son Mr. Stabile took over. Dustin build a art facility in Petoskey because the winery need to redesign. The new site enabled the winery to continue growing while ensuring the production of quality products. The new winery place on 30 acres hill which is planted with 15 acres of grapes. Mackinaw Trail Winery gained some of the rewards and achievements in participating on the community development programs. The winery is become more and more Maturity and it will still growing stronger in the next decade.

Our team offers single serve case quantity water with customized labels to food services, convenience stores, corporations, businesses, schools, weddings, fundraisers, and other private parties from a single case to a truckload.

Vincor does market wine alternatives itself, as a way of dealing with substitute demand. Vincor makes cider and has a wine kit business division (Spagnols) that gives Vincor some product diversification. Partly because of the ease of competition and as part of the differentiation and protection of the Canadian wine industry, Vintners Quality Alliance (VQA), a quality assurance program that identifies Canadian premium grape content, assists in making start-up more difficult for those wishing to emulate Canadian wine brands. The dollars spent on marketing and brand loyalty play a large part in protecting market share and there are certain absolute cost advantages that contribute to establishing some barriers to new competition. Ultimately, there is little cost to the consumer when considering switching brands. Experimentation in wine drinking is often a characteristic of the wine drinking market and thus can contribute to promoting new substitute entry into the market.

The business is owned and operated by Tony Bonatelli and the mission is simple: produce quality, boutique wine at a reasonable price, with the aim of building customer loyalty and securing repeat purchases. Tony’s goal is to establish and maintain a thriving family business that provides an enjoyable lifestyle and comfortable standard of living.

● Service accounts for 1/8th of total revenue and provides a gross margin of 23-25%

Since Cork’d inception in February 2006, the company was designed for and by wine lovers. Time showed that this industry had such a demand that needed more dedication and that is when

"wine racks", have been installed through out the country. Your typical customer is a private wine

In 2001 there were over 1 million wine producers worldwide, and no firm accounted for more than 1% of global retail sales. Because of this, it would be nearly impossible for the Robert Mondavi winery to dominate sales in any region. Due to Mondavi’s efforts, the winery became one of America’s most innovative,

a. Assuming the most current operational cost levels, what sales must it generate to recoup the above investment?

Air Liquide, a global company that specializes in gases, technologies and services for the industry and health, was founded in France in 1902 by Georges Claude and Paul Delorme. Shortly after acquiring investments from 24 shareholders within a short period, their incredible journey began (in-text citation). Today, they operate on a global scale, present in over 80 countries (in-text citation). To focus primarily on Air Liquide’s activities based in the United States and Canada over the past 25 years, interviews were conducted with the following employees of the multi-billion dollar corporation; Mr. Gabriel Constantin, Mr. Slim Naanaa, Mr. M. Sundar, Mr. Benjamin Jurcik and a retired employee who wished to remain anonymous. Their insight on their employer was very uniform regardless of the department they work or have worked under, which perfectly illustrated the culture and overall values instilled throughout the company. It became clear that all informants believed that constant innovation within a company is crucial to maintain a substantial advantage over its competitors.

Waters Bottling will be entering to the bottle water industry under the brand name of Refreshing. It will be available in two sizes. Sold individually in 20 ounce bottles and in a pack of four of 16.9 ounce bottles. The distinctiveness of the packaging will bottles in the shape of mountains. The bottle is basically smooth, accept the a few ridges around the bottle that enables the consumer to grip the bottle for drinking. The mountain peak would be an opening that flips up to open in the form of a sports bottle opening. To help consumers associate the bottle with the marketing of mountain water. The price would vary, depending on the region. The goal is to price just below the current bottle waters. We are going to market the