Bottled Water Case Study

Firms in other industries offering substitute products – The main substitute is tap water. Until consumers become less concerned about the quality of their location's tap water, the bottled water industry will remain. The large companies are also the companies that offer the substitute products. Soda, coffee, any drinkable liquids are more than likely sold by pepsi or coca-cola. This force is not only weak for this reason but also because it appears that consumers are on a trend to remain health conscious and therefore will steer away from soda.

According to the article “cision” “Nestle Waters North America Donates more than 1 million bottles of water to hurricane Harvey Relief.” That was only a portion of how much bottled water was donated to hurricane harvey survivors and bottled water isn’t just for natural disaster survivors. So the next time you think of getting rid of bottled water think of all the people whose lives you could save. Don’t ban bottled water.

In Flint, Michigan, residents had high levels of lead in their water. The problem arose when the budget cuts were being made by the city’s government to decrease the debt. The city switched to Flint River as their water source without testing the water for harmful substances. Many residents were having medical issues but government officials ignored them. Also, many families could not afford bottled water and had to keep using tap water. A pediatrician found the problem when they observed the result of blood tests from residents of the town. The city switched back to their original water but it was too late, the lead had already corroded the pipes. As parents began to get more worried for their children’s health the federal government

In the most recent episode of Most Expensivest Shit, the show where the Grammy nominated rapper 2 Chainz “sets out to find the most outrageous luxury goods on the planet,” he and Diplo sampled bottled water, but not just any bottled water, one hundred thousand dollar bottled water. He and Diplo met with America’s only water sommelier, Martin Riese, who explained the difference between the many types of water available for drinking. In the nearly five minute video, Diplo and 2 Chainz are first taught the difference between bottled waters. While most people think all water is the same, according to Riese, it is not. As the rainwater falls, it runs through different areas picking up different minerals along the way. Therefore what is collected in one area can be completely different than water collected somewhere else, giving it an entirely

Water is a resource everyone needs. People’s bodies need it to stay hydrated and healthy. Water comes in both tap and in bottled form. Tap water is much cheaper and easily accessible as well as having stricter regulations to check for unwanted chemicals or contaminates. Therefore, the best out of the two for everyday use.

The similarities between the two sources is that they both address the importance of water, more specifically to the sustainability of our environment. With the video Blue Gold stressing the importance of a natural water cycle and the video The Story of Bottled Water stressing the importance of tap water. I feel both sources basically state that the reason for the water crisis, water wars are due to water being viewed and treated as a commodity for economic profit rather than a commodity for ecological sustainability and the progression of life. The sources differ in which the first video addresses the water crisis from a global economy, world perspective considering all disciplines that have led to this crisis, especially the monetary aspects.

Imagine you live in a small town. You have a nice little house, maybe a dog or a cat. The town went through some rough times during the recent recession, but things are looking up: a new frac sand mine moved in nearby, providing jobs for a large portion of the community. Although there is more traffic because of the mine, it seems relatively harmless. As time goes on, however, you start to feel as if something is off. You haven’t been feeling well, and you suspect it has something to do with your tap water. You switch to bottled water and try to avoid using the public water as much as possible. A couple of years later, the news comes out that the frac sand mine had been contaminating the groundwater, making it unsafe. A dozen questions fill your mind with fear and anger: how has my health been affected? How can this problem be fixed? Will it ever be safe to drink the water again? Why did it take so long for this problem to be acknowledged?

Is it really worth buying that bottled water? Bottled water has always been a convenient source of refreshment, but lately many people are arguing that bottled water is not the best choice. A new wave of supporters is emerging for the use of tap water over bottled water. This view is shared by Nicole Cotroneo’s in her article for The New York Times, “Movement Against Bottled Water Gains Municipal Adherents,” Annie Gentile’s “Mayors Push Benefits of Cities’ Tap Water” for American City & County, and “New Study Finds Fault With Some Bottled Waters; Tap Water a Better Bet,” written in Environmental Nutrition. The articles voice support for tap water over bottled water based on factors of environmental effect, high cost and safety.

People buy bottled water for many reasons, some such as its does not contain any calories and it has a refreshing taste. So then why are people banning it? People are banning bottled water because someone has recently found out that that Aquafina Water is actually came from the same source as tap water. Is it just Aquafina that is doing this tho? No it is not after the information about Aquafina has been released many more water bottled companies have came out and said that almost 25% of bottled water is actually tap water.

Imagine you're in a natural disaster cold sad scared your water lines have been cut down but bottled water to the rescue…. Oh but wait you banned it…... then BAM! You're dead is that really what you want I don’t think so, this is one of the reasons we should keep bottled water in waunakee

It is no secret that many people prefer bottled water instead of tap water. In fact, water is taken for granted as more and more individuals depend on the convenience and the availability of bottled water. We live in a society where individuals have this belief that water will always be around. But do they know, or even care, in regards to the impacts that a bottle of water may have on the municipal water supply, the environment, or the health risks they take every time they take a sip of bottled water? It seems many people do not even care about the environmental impacts of bottled water. The bottles are conveniently trashed as fast as they are conveniently bought. The result: major land, sea, and air pollution. Not to mention the unnecessary use of other precious fossil fuels. With that being said, it is safe to say that whether an individual choose to acknowledge it or not: bottled water is an issue. It gives consumers this false impression that because bottled water is readily available, then there is no need to worry about any shortage in the water supply.

“One of the biggest challenges facing the bottled water industry is how to respond to the environmental claims levelled against it” (Grocer). Every time someone throws a bottle away, they have taken up more space in a landfill for the next four hundred fifty to one thousand years. Besides the long decomposition rate, water bottles are the cause of several more environmental issues. Overfilling landfills, health hazards caused by refilling, and the economic stresses due to the constant and inconvenient repurchasing are just a few of the negatives water bottles have on us. These plastic pollutants are doing more harm to both the environment and their users than good.

1. In class, we discussed environmental issues. Water bottles are an environmental issue. Water bottles take 1,000 years to bio-degrade. U.S. landfills are overflowing with mass amounts of water bottles. Prior to discussing this environmental issue in class, I was unaware of how bad water bottles were for the environment. I have always assumed water bottles are recyclable. According to The Water Project, only "PET" water bottles are recyclable. To help reduce the problem, we should be encouraged strongly to bring reusable bottles around with us. If we bring reusable water bottles around with us, there won't be an overflow of water bottles in landfills, and we won't be contributing to the Earth's pollution. After finding out this environmental issue, I have taken my reusable water bottle around with me. If we all use a reusable water bottle, we will also be cutting on costs for water bottle packages. Saving us money, and helping the environment. This issue effects everyone, and we should ban water bottles.

convenient why people buy it if it's more convenient. 2. Ever been to the gym

Highland Spring is the UK's largest producer of bottled water. On its website, Highland Spring advertises: "We've been drawing our natural spring water from the same protected land in the Ochil Hills, Perthshire, Scotland since 1979. But the special rock formations below, which make Highland Spring as pure as can be, are the same today as they were 400 million years ago" (About us, 2012, Highland Spring). The company stresses both the 'oldness' of its brand and also its Britishness, given the connection it has to Scotland, the British Isles in general, and rock formations that have existed for millions of years. "In 1503, King James IV of Scotland announced that the local beer, made with water drawn from the same land as Highland Spring, was to be his Coronation Ale" (About us, 2012, Highland Spring). Highland Spring also capitalizes upon organic trends in its marketing, stressing that all of its water is certified organic and that the company is careful to preserve the environment in the way in obtains its water. "An extraordinary 15 years trickling its way through the basalt" is required to make the perfect water (About us, 2012, Highland Spring). This paper will use two common marketing rubrics SWOT (strengths, weaknesses, opportunities, and threats) and PESTLE (political, economic, social, technological, legal, and environmental positioning) to analyze the