Bottled Water Is The Fastest Growing Segment Of The Beverage Industry

1818 WordsNov 14, 20148 Pages
Bottled water, Poland springs, Dasani, Nestle Pure Life, etc., have become one of the largest consumed drinks in America. There are approximately 475 bottled water plants in the U.S., producing 600 brands of bottled water. It is estimated that one in six American households use bottled water as either the primary or only source of water (Tap vs. Bottled Water). Bottled water is widely discussed because of its availability elsewhere. Why some people ask, do we buy bottled water when we have a free supply of tap water? The debate is ongoing and it all depends on preference, but will bottled water remain so popular throughout the next couple of decades or will tap water take over. Brian Howard says in an article, “Bottled water is the fastest-growing segment of the beverage industry, and the product is expected to pass both coffee and milk to become the second-most-consumed beverage (behind soft drinks) by 2004” (Howard). This may be true based off of the consumer trends we see today but lets take a closer look into what bottled water really is. Bottled Water, although we think of it coming in our classic plastic bottles with labels from whatever company, were first considered to be, “the practice of people being given a personal container of water for spiritual or physical healing when visiting a holy site, or a venue where so-called “miracle water” was to be found” (A Brief History of the Bottled Water Industry). The first bottled water dates back to the XVIIth century.

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