Bottled Water Is The Fastest Growing Segment Of The Beverage Industry

As a result, sales of bottled water are expected to increase. Of particular significance in the industry has been the large number of new products that have been launched and accepted by consumers since 2005, making bottled water a dynamic and fast growing industry.

Bottled water consumption and sales have been increasing exponentially since its emergence as a widely-accepted commercial beverage category. The bottled water industry is now growing at 8% to 10% annually – about twice as fast as other beverages. In fact, in 2003 bottled water became the second largest commercial beverage category by volume in the United States, surpassing milk, coffee, beer, and is now second only to carbonated soft drinks.

Seventy percent of the human body is comprised of water. This makes drinking water quality vital. The EPA estimates the average adult consumes 1.2 liters daily or 115 gallons of community (tap) water daily while the average consumption of bottled water per capita in the U.S. is in excess of 30.8 gallons per year and is expected to continue to increase according to the International Bottled Water Association (IBWA) and the Beverage Marketing Association’s 2013 report. Bottled water costs anywhere from 240 to 10,000 times more per gallon than the average cost of tap, but people’s perception that bottled water is purer, safer or healthier is driven, in part, by strong bottled water marketing campaigns that focus on news reports about crises that involve municipal water supplies. (NRDC, “Bottled Water Pure Drink or Pure Hype”) The sources for both tap and bottled waters as well as additives to either enrich or neutralize contents of water determine the mineral and chemical composition of drinking water. Is bottled water really any purer or healthier than local tap water?

In fact 22% of test water bottle brands had chemical contaminants higher than the state limit (ABC, 1). So why do Americans think bottled water is so great? Maybe it’s because of how much companies advertise the product, advertising expenses for bottled water totaled $61 million in 2012 ("International Bottled Water Association" 1). Whatever the reason may be, bottled water is the second most popular beverage in the U.S.A., and more and more bottles of water are being produced and distributed this very second.

Water is crucial to life. Every human being needs water to survive. Water helps the body by nourishing the body, makes up most of our body, and helps with a healthy diet. However, people get water in different ways. One way to get this healthy drink is through bottled water. There is a huge debate whether or not bottled water is the way to go. The benefits of bottled water do outweigh the costs by several reasons.

One of the biggest harms to the world is pollution caused by people. Most of the plastic materials used by people are left to pollute. Bottled water is one of the biggest plastic materials produced. Some people say that bottled water is safer, convenient, and provide jobs to workers in many ways. The reasons for buying bottled water differ. Some people buy bottled water because they don’t like the taste or smell of tap water, while others on the other hand buy it because of health concerns with water contamination. Pollution is one of the biggest problems hurting the environment today, and water bottles that are thrown out after each one-time use, contribute greatly to its increasing buildup. Bottled water is not only expensive to us, but also to the environment. Bottled water is hurting the economy, harming human lives, and damaging the environment.

Water is an essential part to human life. We as humans need around eight to twelve cups per day to make up for the fact that throughout normal functions such as breathing and sweating we lose an average of ten cups per day. To make sure that we are healthy and everything runs properly, we must make sure we drink the right amount of water (msnbc.com, 2004). The one question when thinking about water is what type of water will you drink? The biggest controversy is bottled water vs. tap water. Many people in the world today are switching from drinking tap water to drinking bottled water. The number of people who drink bottled water has been rising over the past few decades and by an average of 7% per year. A

The main issue with bottled water is the effect it has on the environment. Plastic bottles are drastically increasing the size of landfills and can take up to five hundred years to decompose. At the rate plastic

Water is essential to life, scientific fact, not debatable (Tracy). More than half of all Americans drink bottled water; about a third of the public consumes it regularly (Olsen). Many drink or buy bottled water simply because they believe it is of better quality, cleaner, and better tasting. On the contrary, several individuals do not know the cons of drinking bottled water. Today, there are many misconceptions and myths about bottled water. Many people are uneducated about what goes into our bottles and how it not only affects us but also our environment. In the article “The New Oil” by Jeneen Interlandi and Ryan Tracy they discuss the issues that have to do with water and the privatization of it. They believe there is a crisis and something has to be done. Due to the cost, pollution, shortage, and health issues, bottled water should be outlawed. Water should not be controlled by water bottle companies and should not be allowed to be sold in plastic bottles.

The Australian bottled water industry has been growing rapidly over the past decade. Many Australians drink bottled water on a regular basis, and on average consumed 21.2 litres per person (Australian Bureau of Statistics) in 2001. The boom in consumption of bottled water has moved the product beyond the niche market and into the mainstream as it has become a staple to many Australians. Many people drink bottled water today simply because they prefer the taste to that of tap water or perceive it to have more purity. Other reasons behind the explosion in bottled water consumption are: consumers' passion for fitness which guides them to fewer caloric beverages; increased accessibility of bottled water via convenience stores,

In Peter Gleick’s “Selling Bottled Water: The Modern Medicine Show” and Cynthia Barnett’s “Business in a Bottle”, bottled water is argued to be an excessive commodity falsely advertised as healthier and more beneficial than tap water to society and the environment. Both authors discuss that bottled water is actually equivalent in quality to tap water and in some cases even more hazardous to the human body. Public water itself is a less expensive resource that is more accessible to the masses. However, due to fraudulent companies focused on profit and the lack of effective oversight, people are deterred from realizing that there does not need to be an alternative to municipal water. Gleick

“In Canada, bottled water consumption was estimated at 24.4 litres per person in 1999. By 2005, that had increased to about 60 litres per person, with sales worth $652.7 million” (CBC News, 2008). This dramatic increase in bottled water consumption does not come without severe repercussions and has caused a chain reaction of unfortunate events. Although easily available and terribly convenient, bottled water negatively effects the environment, is extremely costly, and is composed of contaminants that are unhealthy to consume. The importance of discussing this issue is advantageous because the public is unaware that tap water is more favourable than bottled water. Choosing tap water over

The use of bottled water dates as far back as the year sixteen-hundred and twenty two in a town called Malvern in England. They would bottle and sell water from a site called the Holy Well because it was believed to having healing properties.() Nearly four hundred years later we still bottle water, but our reasons have changed from the superstitions of the seventeenth century. Yet despite the reason why being different, the idea is still rooted in superstition. In the modern day, instead of believing that bottled water has healing potential it has become the idea that only bottled water is safe to drink and that water from the tap is unclean and dangerous. These ideas were bred by companies looking to make money off a fear. The reality is that

Americans utilize a great deal of water, in fact, the average American uses 90 gallons a day (Henshaw). So it is not surprising America has one of the cleanest water reserves in the world (“Water Quality”). A surprising statistic, however, is one-third of the American population drinks bottled water on a regular basis when the majority has clean drinking water at home (Olsen). This might be due to the fact that the bottled water industry has promoted itself as a healthier and more portable alternative to tap water. However, the truth is startling as bottled water is only a misleading, expensive, and dangerous gimmick to bring in revenue for large companies.

Have you ever had any concerns about bottled water? Do you think that bottled water consumption should be banned? Bottled water is water packed in plastic containers and sold for human consumption (Health Canada, 2013). Currently, the amount of bottled water consumed has increased considerably since many people feel it is safer drinking bottled water than tap water (Parent and Wrong, 2014). According to The Statistics Portal, the global sale of bottled water took a leap from 161, 589 to 181, 608 liters from 2009 to 2011. Only in the United States, each American citizen consumed around 32 gallons of bottled water in 2013, thus meaning an equivalent growth of 15, 94% over 2009 (The Statistics Portal, 2014). In fact, due to good portability, bottled water has been helpful in both simple and complex situations such as daily exercises and natural disasters. Even though having those few considerable advantages, bottled water still have been less beneficial; especially due to the negative impacts in the socio-economic, health and environmental fields.