The quest for the fortune at the bottom of the pyramid: potential and challenges
Dennis A. Pitta
The University of Baltimore, Baltimore, Maryland, USA, and
Rodrigo Guesalaga and Pablo Marshall
´
Pontificia Universidad Catolica de Chile, Santiago, Chile
Abstract
Purpose – The purpose of this article is to examine the bottom of the pyramid (BOP) proposition, where private companies can both be profitable and help alleviate poverty by attending low-income consumers.
Design/methodology/approach – The literature on BOP was reviewed and some key elements of the BOP approach were proposed and examined.
Findings – There is no agreement in the literature about the potential benefits of the BOP approach for both private companies and
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Those studies portray the poor as motivated by similar desires as the rich. They want quality products and any company that can supply those products at the right price will gain their business. Some of the case studies show the strategies for reducing the effective price of products through packaging and developing lower cost sizes.
Prahalad and others describe the untapped potential of the
BOP, and list strategies that companies may use to tap that potential. An opposing branch of the literature (Karnani, 2007a;
Martinez and Carbonell, 2007) analyzes the nature of the
BOP market, the applicability of the case studies that
The current issue and full text archive of this journal is available at www.emeraldinsight.com/0736-3761.htm Journal of Consumer Marketing
25/7 (2008) 393– 401 q Emerald Group Publishing Limited [ISSN 0736-3761]
[DOI 10.1108/07363760810915608]
393
The quest for the fortune at the bottom of the pyramid
Journal of Consumer Marketing
Dennis A. Pitta, Rodrigo Guesalaga and Pablo Marshall
Volume 25 · Number 7 · 2008 · 393 –401
The “top of the pyramid”
customers, and labeled them as Platinum or Gold. In contrast, those with lower to very low LCV’s earn the value labels, Iron and Lead. They point out that a single Gold or
Platinum customer may have a Lifetime Customer Value, many times higher than that of someone in the Iron or Lead tier. Specifically, one Platinum customer may be worth more
Pyramids originated from the Egyptians. They expressed a worldwide view of the Egyptians. First of all, they were symbols of the pharaoh's authority and divine status. It reflects hierarchical status. In the Egyptian society there were slaves, the commoners, the pharaohs. If you were to put them in order the top of the pyramid would the pharaohs below them the commoners, then slaves and so forth. The most important one would be on the top which is the pharaohs. Also it was a testimony of the pharaoh's ability to marshal Egypt's resources. They were also used for tombs. Their worldview was very religious too, because the pyramids were a symbol of a gateway of the next life. This is seen as inside the pyramids the Egyptians buried
Of the three theories on how the Great Pyramid was built, in descending order of acceptability, the most suitable theory is Clifford Wilson’s followed by Joseph Davidovits’ and Erich Von Däniken’s argument. Clifford Wilson’s theory is the best because he illustrates how the pyramids were built and provides the evidence to prove his theory, however; this is unlike Joseph Davidovits’ theory because Davidovits does not fully answer questions that arise concerning his theory. The three theories have similar points, but contain very different ideas on the construction of the Great Pyramid. This is obvious in Clifford Wilson’s argument where he is repeatedly disproving Von Däniken’s theory that the “gods” created the pyramids, whereas in
Why were the pyramids so important to the history of Egypt? Pyramids housed dead, important pharaohs and is now a main source of income through tourism. Pyramids were representations of Ancient Egyptian religion, and also benefit many people by learning more about it.
Thesis Statement: The Great Pyramid is a mystery to the modern age, even though its
Francesca Rossi Slaves were involved in building the pyramids of Giza. Slaves are people that are forced to work for someone else and they do not get paid. In the following paragraph I will prove that slaves were involved in the construction of the pyramids by using evidence from three different docements. According to Document C, Egypt says, that if slaves built the pyramids then they wouldn’t have buried them so honorably.
Pratick Kafley How Were Pyramid Built? Have you ever wondered how pyramids were built? Well, if you did not know this essay will include my theory. My theory is that pyramids were built by a combination of forced labors and paid labors. This essay will include three reasons to support my theory.
Would you believe it if the building technique of structures built thousands of years still wasn’t completely settled. In this case, the structures are the pyramids of ancient Egypt. Even though the structures were built thousands of years ago, they are still hotly debated to this day. No theories have been completely proven. That also means that no theories have been denied either. Mysterious theories surround how the Ancient Pyramids of Egypt were built.
The paragraph starts with, Amber pouring out her troubles to Rais. She mentions that grandmother of her daughter’s father has took away her daughter and insisted Amber that she goes to rehab center. Now that she has gone to rehab center, she is lacking the money to go visit her daughter in Stephenville. After hearing this, Rais is stunned. He imagines “what a solitary, uneducated woman must have to do in America to come by money” (Giridhardas 257). He says that no woman should ever live a life like this.
Everyone is looking to succeed, some people just do not seem to understand how. Success is defined as the accomplishment of an aim or purpose. In John Wooden’s novel, They Call Me Coach, he uses his own experiences to inspire coaches and players all across America. Although Wooden had many wins throughout his career, nevertheless, he also suffered many losses. Overall, though, he was one of the most successful coaches/players of all time, being elected to the Basketball Hall of Fame as a player and a coach. This novel provides specific examples of Wooden’s pyramid to success, which makes it a great read for anyone looking to conquer their goals, not just in sports, but in life.
The exhibit consisted of 40 vitreograph prints from Littleton studios, of the 40, I would definitely have to say that "Giza" was the most interesting. The print was a promised gift of Carol Littleton Shay to the University. Harvey Littleton was the founder of the studio glass movement. Glass art is what Littleton was known for, his pieces consisted from ceramics to blown glass all the way to printing with glass, such as his work on "Giza". Littleton promoted the idea of glass as a course of study. His studio invited many artists to explore and work on glass art, which really created the trend and allowed the work of glass in the art world to become
I chose this book by John Wooden in hopes to better my efforts in terms of everyday leadership in any environment I’m put in. I feel as if I am a leader myself already as I’ve had experience in terms of playing on multiple competitive softball, baseball and ice hockey teams. I’ve also seen my leadership abilities prove themselves in every work condition I’ve been a part of and every job. I work diligently and effortlessly and hope to lead by example. I chose this book to better improve these skills I already posses and help myself become more knowledgeable on the subject.
The Case Study is provided by the Harvard Business School and is considered necessary reading prior to the understanding the responses contained herein. This paper is
This research is on the Ancient Egyptian Culture. Ancient Egypt was located in Northeastern Africa along the Nile River. Egypt was divided into Upper and Lower Egypt from 5000 to 2950 BC; the unification of Egypt was around 3000 BC. Ancient Egypt was around until about 50 BC. The Egyptians are known for many accomplishments; they include: their complex irrigation system, hieroglyphics, and the practice of medicine, the calendar, their art, and the construction of the pyramids. The pyramids were built as monuments to honor the dead. There are many mysteries concerning the construction of the pyramids. This research will be directed towards the Great Pyramids at Giza. The pyramids are a very interesting subject matter because they are gigantic structures that were constructed by only the minds of early architects and the hands of many workers. This research will cover the ideas of how these Great Pyramids were constructed.
Trigonometry is used in construction, astronomy, aviation, engineering, land surveying, geography and also taught in the NSW schooling curriculum.
First of all, the real challenge of the BOP markets is, first and foremost, to fully understand the needs of poor consumers and translate them into high-quality products quality. Companies do not often understand how these consumers live, what they value and what their aspirations are. If a product fails to generate enough demand to be profitable, it may be because the company is not listening to the customers. If the company decides to look further into the possibility of marketing to the BOP segment, it will be mandatory to know about business barriers such as blocked currency and government approval requirements for securing foreign exchange as cited in the book. “Those barriers to business such as monetary barriers that a government