Boutique Business Plan

2251 Words Apr 2nd, 2011 10 Pages
SHRESHTA Your Dreams… Our Designs!!!

BUSINESS PLAN

CONTENTS Sl. No. | Particulars | Pg. No. | 123456789 | Introduction Mission, vision & Objectives Organizational structure Marketing mix * Product * Price * Place * PromotionSWOT analysis * Strengths * Weakness * Opportunities * ThreatsUnique Selling Proposition Legal formalities Financial plan Future plans | 1234810101116 |

INTRODUCTION
Clothing is a beautiful visual demonstration of the social and emotional needs of people wearing it. It also portrays in a clearly understood visual manner, what people of different cultures and styles want socially.
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The penetration strategy sets a low price in order to penetrate the market quickly and deeply to attract a large number of buyers. The premium strategy of pricing sets a high price for high quality. The above figure shows the pricing strategies mix.
In order to attract a large number of buyers quickly and win a large market share the penetration pricing strategy is chosen. As the textile market has huge competition the penetration pricing strategy is chosen in order to withstand the huge competition and also to attract the brand loyal.
PLACE :
It is recommended that the proposed location for the said enterprise be an area with the following specifications: * People of that locality should have the buying capacity for women fashion wear. * The neighborhood should have less number of stores which cater exclusively to the needs of women. * The operational costs should be low. The size of the boutique should be at least 800 Sq.ft. The shop would be obtained on rental basis, and the rent estimation for such a shop is Rs 17,000/month. According to the prevailing practice, 3 month rent as advance would be required for renting the shop.
The suggested locations in Hyderabad with the specified characteristics could be * Tarnaka * Bownepally * ECIL
PROMOTION:
The marketing of Shreshta follows the conventional marketing pattern which is dependent on selection of venue of the outlet and the product mix (designs and sizes), as well as the
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