Bowel Positioning Statement

Finally, a poster from the Centers for Disease Control and the National Colorectal Cancer Research Alliance features Katie Couric, a well known news broadcast personality, framing her face with her hands. The question, “Are you the picture of health?’ is printed on the left of the poster. Couric’s quote,

The government launched an advertising campaign in early 2013 to promote healthier eating habits in the UK (BBC 2013). The main aim of this campaign is to increase the awareness of “hidden nasties” such as fat and sugar in popular foods. This campaign is the latest in a long line of government aided movements in order to increase health awareness in the UK, some examples of others being change4life and 5 A Day. This latest movement shows that healthy eating is high on the agenda of the current government.

According to the social marketing conceptual framework, there are three categories of products: actual products, core products, and augmented products. Actual products, in this instance, are the colorectal screenings marketed to adenomatous positive patients and their family members. Benefits of colonoscopy participation (core products) include decreased risk of developing cancer, life, and the added benefit (augmented product) of saving loved ones from cancer diagnoses. With respect to colonoscopies, the price is a perceived loss of dignity, embarrassment, and pride (Mikocla-Walus, 2012). Post recovery, adenomatous positive patients viewed an educational video regarding precancerous polyps, therefore the marketing strategy takes place in the recovery room; and The Computer Based Education Program and the one paged, personalized, letter of reinforcement are the tools used to promote awareness of adenomatous polyps and the importance of colorectal

With an increase in the number of annual deaths caused by cancer in the US population, there have been many efforts by numerous private and public entities to create programs aimed at prevention of certain types of cancer. Due to ineffective intervention strategies many programs struggle to produce positive outcomes. The purpose of this paper is to summarize the Every Woman Matters Program (EWM), its' ineffectiveness and the reasons as to why the program was unsuccessful. I will summarize and analyze two other prevention programs that succeeded at the goal of advocating and promoting health and prevention. Also, I will describe two strategies for creating a more effective prevention program.

In the implementation phase of the public health campaign, the focus will be to make sure that the target population such as all men and women who are at risk of becoming diabetic, and those who are also of a low socioeconomic status to able to participate in diabetes screening free of charge. Even in the planning phase, the campaign will plan to bring the screening to the low socioeconomic status community who are transportation challenged. At first the campaign will focus on the people of Florida; however, the idea is to spread the campaign nationwide. It will be necessary to have access to many resources such as volunteers, dependable stakeholders, location, Marketing strategies to start this campaign.

To effectively implement a public health campaign that will bring awareness to the importance of regular breast cancer

Our communication plan will be based on reaching out to more younger men and women having risk of breast cancer. It will help us give them a better knowledge of the risks they may encounter and educating them with the prevention of the disease. We want to attract as many young men and women to our program as possible. Our clinic will be located in Flagstaff Arizona and our communication plan will help us get university students get more involved with the clinic. Not only will they help us with volunteer work but will also get us more involved with the community by helping us get recognized with more people by word of mouth.

She was extremely worried that something was wrong because she was severely constipated and when she did use the bathroom there was bright red blood in her stools. I’ll never forget the day I spoke to her, she was not sure what to do. I calmed her down and told her not to worry. I felt as if I had a type of connection with this patient. The only thing was is that our office is booking out two months in advanced especially for new patients. I was not sure what to do in this situation. Her symptoms and age sounded like possible colon cancer. I felt stuck and I really wanted to help this patient. I took her information down and went to go talk to the practice

Human health is very important and it is necessary to take every measure to prevent factors that may have detrimental effects on individuals. It is necessary to come up with effective health programs that transform a person’s awareness about different diseases. The campaigns should offer information on how to detect ailments, and should equip members of the public with vital information concerning possible ways of preventing further adverse consequences. The United States for instance, carries out numerous campaigns with the aim of sensitizing members of the community about breast cancer. Women and men in the community in particularly women need to be aware that exercise is essential to maintaining a healthy lifestyle and preventing diseases and disorders.

Potential collaborators in our campaign include on-campus health clinics, El Paso public health clinics, the Texas DSHS, hospitals and medical treatment facilities, and school and local government policy makers. The various health clinic and medical personnel will be a vital part of this campaign as they will be the professionals responsible for the administration, testing, reporting and counseling services necessary to accomplish our mission. Education and local government policy-makers will also be necessary components to ensuring full execution and funding of our campaign.

Cancer that starts in the tissues of the breast is known as breast cancer. Breast cancer is a potentially deadly disease that is one of the major causes of cancer related deaths among women. One woman in fourteen will contract breast cancer during her lifetime and one in twenty one will die of it (Fallowfield, & Clark 1991). The national breast cancer awareness is vastly known throughout the entire month of October in the United States. The goal of the campaign is to bring attention to breast cancer throughout the entire month, help women get educated, and raise awareness. The awareness campaigns offers the perfect opportunity to briefly review what breast awareness means, and how to promote it in primary care (Edwards, 2008). This paper will focus on two advertisement about breast cancer awareness, the effectiveness of two different advertisement are used to persuade their targeted audiences, and how differently they are being used to promote breast cancer awareness.

A social pattern that is currently affecting healthcare is the awareness movement in our society. Cancer awareness is part of the plan to improve the statistics

For the success of all strategies, it is necessary to care the way that they will be used so they might be perceived as important and produce the desired effect. In addition, precaution should be taken in awareness strategies so they actually could help individuals to change their lifestyle to a healthier lifestyle. Beyond that, it is important always to seek as far as possible to send personalized and important messages to the individual to reinforce attitudes and existing positive behaviors and help them to maintain a healthy lifestyle.

These recommendations are based on: (1) our newly completed two-year study of previous mass media campaigns and innovative practices in advertising, marketing, and public relations; and (2) our experience in implementing the Harvard Alcohol Project, a research-based media campaign conducted in collaboration with the nation’s broadcast, advertising, and entertainment industries. What Can Mass Media Campaigns Accomplish In Health Promotion? When the broadcast media emerged as a major force, many public health advocates assumed that the presentation of factual information through public communication campaigns would automatically change attitudes and lead to more healthful behavior. Subsequently, when several such campaigns produced disappointing results, this boundless optimism was replaced by the highly pessimistic view that mass media campaigns to change behavior are doomed to failure. Investigators recognized that a campaign could reinforce existing behavior, but this was viewed as the most that could be achieved. Pessimists noted that the apparent success of commercial advertising had raised unrealistic expectations about the potential of mass media to change behavior. In fact, there are basic differences in the goals of commercial advertising and public health campaigns. Commercial advertising seldom is designed to bring about new attitudes or patterns of behavior; rather, it intends to

Health promotion remains an important topic for discussion both locally and nationally. It provides a unique opportunity to empower people to make informed choices regarding key health-related behaviors, such as tobacco and alcohol use, sexual practices, dietary choices and physical activity. Good health is an affair which should involve the participation of everyone in the community. Annually, thousands of local residents lose their lives because they do not seek health screening which might prevent future health related problems. Also, the people fail to understand the major health risks, which they may be prone to, apart from encountering challenges when they are trying to access medical and health care facilities. Therefore, annual