Bp Oil Disaster Research Paper

This paper includes information regarding the BP Oil spill. References are listed at the bottom.

Oil covered everything: beaches, animals, plants, bottoms of boats. Approximately 205.8 million gallons of oil leaked into the ocean and toward the Louisiana shoreline. To put the amount in perspective, that oil could be used to drive a Toyota Prius around the earth 184,181 times (Repanich). All of this pollution and destruction because of one singular company: British Petroleum. Needless to say, the image of BP was tarnished because of this. What can a company do to come back from such a serious setback? This was the question that was faced by the company in 2010 (when the spill occurred), and is still being wrestled with today. By analyzing BP’s “Commitment to the Gulf” ad campaign, the brand’s desired identity is made very apparent. When it comes to oil, nearly all consumers are involved. However, BP does take specific steps in order to narrow down a target audience when it comes to advertising its product. Despite the hardships faced by BP stemming from the spill, consumers still have an addiction to oil. BP, the fourth largest oil company in the world (“Biggest Oil”), has such a firm hold on consumer society that it is a necessity in today’s consumer landscape. By pushing the brand’s identity to its target audience, BP used branding to overcome a severe controversy and rebuild the image it hoped to convey to consumers.

The oil spill has been subject to global media coverage. On the 21st of April 2010 news broadcasting companies were broadcasting the news of this oil disaster all over the world. Every day in almost any general newspaper there would be an article based on both the chief executive officer (CEO) of BP and how he planned to solve the disaster or just reporting the disaster again. This is a great example of Globalisation. Due to the improvement of technologies such as the internet/ broadband and other improvements in telecommunications the globe could now receive instant news /coverage about almost anything almost anywhere in the world. Meaning that people are now more aware of what is going on in the world.

The spectrums of oil spill issues are diverse and large. They range from environmental issue to economic, ecological, ethical, politics and policies. Among many other oil spills, the BP oil spill in the Gulf of Mexico, occurred on April 20, 2010 was recorded as the greatest environmental disaster in our history (BP leak the world's worst accidental oil spill, 2010).

Every day individuals take the true beauty of our nation by visiting recreational areas along with beaches. Oil spills create nothing, but negative effects on the areas that it happens in. Many plants and animals are affected by this negative disaster which sickness the animals or some even die from it. Maybe if more time and money was spent working on having more efficient renewable energy sources than digging up a source of fuel that will eventually run out we would not have as much of a problem.

With all of the disasters mankind has caused to this earth, one might wonder if things like earthquakes, hurricanes, tsunamis, etc. are nothing more than a response to our actions. The BP oil spill, which took place in the Gulf of Mexico, is easily recognizable as the worst oil spill disaster in American history. More than 200 million gallons of crude oil leaked into the Gulf of Mexico for 87 days total. The entire 16,000 miles of the Gulf coastline were affected. This included Texas, Louisiana, Florida, Alabama, and Mississippi. The oil may have stopped gushing in 2010, but it has yet to stop washing up on the shore.

Yes, losing human life was bad enough already, but we also lost a lot of oil and most importantly the spill effected the marine life. The fish, turtles and birds that were in the area, were all drenched in the oil, majority of it didn’t survive. The fish that have survived, where infected/affected by the chemicals. As we all know oil does not stay in one area, it spreads like butter on the hot skillet, effecting even larger marine life area than expected. Obviously BP and people responsible for the spill have faced numerous fine and conducted numerous operations to clean up the mess, but it is almost impossible. As time progressed, some oil eventually sunk to the bottom, which effected coral and food that fish eat. According to CNN, “Scientists continue to study environmental impacts, but five years after the spill, the long-term negative effects remain unclear and are, in many cases, highly disputed.”(Griffin et al., 2015, para.

This disaster of the BP oil spill has caused many deaths: 64 mammals, 2,919 birds, and 489 sea turtles according to National Wildlife Federation and these numbers are going to continue to rise year after year till all the oil is cleaned up. Also, the Gulf is home to endangered species. Kemp’s ridley sea turtles are currently listed as endangered, and could go to threatened in the next couple years. Another example is the Bluefin Tuna which is labeled as endangered and could send them to extinction due to the massive oil spill. This is one dire effect that is hurting our ecosystem, and this same instance happened in Alaska with the Exxon Valdez oil spill. A great example of how gruesome the oil has taken on wildlife, look at Fig. B where a there is an oil-soaked pelican. I believe the world should change its main source of oil to a different less destructing fuel.

An estimated amount of 206 gallons were let loose in the water.This oil spill has made the records of being one of the largest oil spills that has ever occurred. It happened when an oil well approximately a mile below the surface.blew out. In addition, this caused an explosion on the BP Horizon rig that killed 11 people. Experts made many attempts to stop the oil flow but it took time to reach success. However, every minute passing by is a very crucial one. Within as little as one day 2.5 million gallons were released into the water. The well was capped on July15, 2010. Meaning that the oil leaked for a grand total of 85 days. Resulting in 572 miles of the Gulf Shore being covered in oil. Not to mention the hundreds of animals found and taken into care due to the oil spill. Of course long term effects won’t be able to be further approached until time passes and experts are able to have obtained enough data throughout the years. However, experts have concluded that the damage from this oil spill will not be completely over with until years to come. Still today clumps of oil are being found coming from the shore. The oil is not the only thing to worry about however. Chemicals still remain in the environment and therefore can still affect the nature and can result in a chemical reaction which may be harmful. If parts of the oil are not able to reach oxygen it can just be a big toxic reservoir damaging the environment waiting to cause trouble.The only way to remove things like this is mechanically which only further destroys the habitat. Al in all it is a lose lose

Spills like these cause us to see the bad of oil drilling, especially in the ocean where the oil can spread to marine life in surrounding water. There are many cons with drilling for oil, but there are also many pros. Personally it becomes hard to weigh the pros

As the National Commission report put it: “The immediate causes of the Macondo well blowout can be

King, Rawle O. 2013. Deepwater Horizon Oil Spill Disaster. 1st ed. [Place of publication not identified]: Bibliogov.

When we look at the effect of the deepwater oil spill on other stakeholders, we see that they were impacted more negatively. There were 11 people killed and 17 were injured. Although the number of people in this group is small, losses of life and health weigh heavily on the scale as we assess the consequences of BP’s decision to forego the back-up switch.

The effect of oil spill is usually calculated in terms of damage on the environment, aftermath on marine species, and effect on the tourism and fishery industries. The impact on human health is less known relatively. The financial costs associated with oil spills are also a factor. Arguably, it is a less serious consequence of an Oil Spill, however the financial costs have the potential to bankrupt an organization. BP suffered major financial loss as a result of the Oil Spill in the Gulf of Mexico. They have paid up to $1.5 billion in an effort to settle various claims and compensation. (BP, n.d)

Oil spills can impact the environment greatly. Since the oil boats are on the ocean if the break and start to leak it goes into the ocean where it can harm the ocean and those that make their home in it. “That spill caused an immediate and significant impact to the ecosystem, with sightings of birds and turtles washed up on beaches covered with oil, as well as an increase in the deaths of other marine life” (Sinclair, 2017). The oil spill in 2010 in the Gulf of Mexico was the biggest since Deepwater Horizon. It caused harm to the ecosystem around it because technology came in so it could pump oil out of the ground under the ocean. There is no way to know the impact that oil spill and really every oil spill has had on the marine ecosystem.