Bp 's Improve Sustainability And Its Reputation For The Deepwater Horizon Disaster

1620 Words Sep 28th, 2015 7 Pages
INTRODUCTION

A wealthy British gentleman by the name of William D’Arcy is the founder of the world famous gas station BP. D’Arcy had a thrill over oil and decided to invest all of his savings in the quest for oil in the Middle East. Experts and scientists helped encourage D’Arcy to pursue the venture. But years started to pass and funds starting to run low, William was starting to feel as if this was the wrong investment. Throughout the years BP has gone through a plethora of ups and downs. From bankruptcy, to not being able to transport oil to desired location, and also having more oil than they could sell and not having a demand for it. Also BP has had disasters related to social responsibility, and before the major oil spill in 2010, BP was gaining a better reputation as a socially responsible oil company. This analysis will explain the different struggles that BP has faced over the years.

I. Analyze BP’s efforts to improve sustainability and its reputation prior to the Deepwater Horizon disaster. Was the company on the right track? Why or why not?

Despite the company’s constant negligence and bad decisions, BP was on the right track in relation to its attempts to improve sustainability and repair its reputation. Several disasters including the collapse of the Sea Gem oil rig in 1965, explosion of the Texas City Refinery in 2005, and the Alaska oil spill, which together, killed many and injured even more and further resulted in the name “BP” becoming synonymous…
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