Braaap Motorcycles: Key Characteristics of Products and Services and Their Effect on the Market

1417 Words Oct 28th, 2012 6 Pages
Unit name: Establish and adjust the marketing mix

Unit No: BSBMKG502B

Assessment name: Evaluate and determine the marketing mix

Assessment No: 1

Date: 15/10/2012

Student No: ANC120188

Student name: Hantong Xiao

Trainer: Ram Introduction

In this assessment I will talk about how the braaap organisation identifies the key characteristics of products and services and their effect on the market. At braaap their main product is superlight motorcycle’s design and test in Australia. Also they organized superlight riding and racing, and how braaap run a business online and how it is success. Products and services

All braaarp motorcycles are design and tested in Australia, because it is an online shop they got a well
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Also they take payment by instalments; customer can pay around 35 dollars per week for their bike, I think this way is so good for people who want buy an good product buy not have enough money to buy. For the kids, customer only needs to pay 17dollars per week, this is give a dream for child who want to ride a bike. And this kind of payment really attracts those customers who from middle class or low class family, this makes them got 0 pressures Place

Braaarp have lots of videos online it can help people know the bike more easy and fast, this is makes people get more information from online, and comfortable for themselves, let them know if you don’t know how to use our products we got a lesson for you and still don’t know you can watch our video online and you can learn witch day you want no matter weekday or weekend. Also customer can find information about braaarp on you tube; face book and twitter, those things are good for customer because everyone know how to go you tube; face book and twitter, when you at home you can easy find information from those staff. Braaarp organisation have lots of store around the world, customer can find it easily in their local place. Promotional methods

Braaarp have return policy, for all the people not Satisfaction with their bike, when you bike have some problems they can change it and give you a new one, this is very good idea because when people
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