Brand Analysis: Madtown Collection

This style focuses on free and flowy fabrics that reiterate Free People’s brand image. These types of clothes give off a whimsical feel that also emphasizes their feminine clothing.

The 1920’s fashion was a period of liberation, change, and even more importantly a movement towards the modern era. Fashion in the 1920’s varied throughout the decade but one could see the noticeable change from the previous fashion statements and eras. At the start of the decade, women began emancipating themselves from the constricting fashions by wearing more comfortable apparel. As women gained more rights and World War I forced them to become more independent, flappers came to be, mass-produced garments became available, and artistic movements increased in popularity, one can see how the fashions from the roaring twenties characterized the time and redefined womanhood. (1920s clothing 1)

Since its beginning, the brand been characterised by its gender defying designs, mixing masculinity and femininity in a very contemporary way and creating the idea of a shared closet. “It’s not gender for me, it’s just clothing,” Jonathan Anderson said. “I feel that in a modern culture, if it’s about gender then it’s a very dated concept.” This had been particularly notable in his menswear collections due to society’s more typically conservative attitudes towards the way men dress. J.W. Anderson has been known to send male models wearing mini skorts, crop tops, leather dresses and ruffled knee-high boots down the runways. This uncompromising approach of avant-garde minimal androgyny is a solid USP and provides a niche within the ready-to-wear market. According to Anderson in an interview with The Business of Fashion; “I think the brand will always be about androgyny,” he continues. “I love the relationship between men and women — that coupling. Men with men, women with women, women and men, that kind of mixture of sex and sharing of garments — I think it’s normal. It’s about wearing clothes that tell a story and an emotion; it’s not so much about gender.”

Throughout the 1920s through the 1950s Women’s clothing in America was affected by World War II, which lead to the exploration of different styles, the encounter of new trends and the exchange of ideas and new styles.

However, little did I know that this dress and other well known items such as short and jeans from Old Navy are not made in the United States. However, the items of clothing are made by a total of 3,750-workers Next Collections Factory in Ashulia, Bangladesh. According to the Institute for Global Labor and Human Rights, describe the workers are mostly poor women living in poverty, who are forced to toil for a total of 14 to 17 plus-hour shifts, seven days in the week and only paid for a total of 20 to 24 cents per hour by routinely putting in workweeks of over 100 hours. These works are living in poverty. When it comes to the workers pay, workers will be paid in cash, “off the books” and are cheated of 15 percent of their grueling overtime hours. It has been noted that since their money being cut in half only receiving 15 percent of their pay, it has been said that the third week in a month, most of the women have no money left to buy food. If workers are behaving inappropriately, the work will receive physical punishment and illegal firing are the norm. Additionally, if one of the many women working in the factory to be pregnant, then they are illegally terminated and denied their legal paid maternity

The Soong sisters (simplified Chinese: 宋氏三姐妹; traditional Chinese: 宋家姐妹; pinyin: Sòngjiā Jiěmèi) were three Hainanese Chinese women who were, along with their husbands, amongst China's most significant political figures of the early 20th century. They each played a major role in influencing their husbands, who, along with their own positions of power, ultimately changed the course of Chinese history.

With a never ending love for art and design, Markeshia Rhone is working her way towards a lucrative future costume and fashion design career. She has studied at the Kansas city Kansas Community College were she earned an Associates Degree in Arts. She is now studying Fashion Design at the Academy of Arts University earning a Bachelors of Fine Arts degree in Fashion Design. While studying to earn her degree. She uses her free time to hone her skills in sewing, illustrating, and pattern making. By reading numerous books and putting everything she learns into practice. Inspired by anything thing vintage and beautiful, she hopes to make create garments that stand the test of

Crave Clothing proudly commemorates the prolific women of our generation though our brand and clothing. It the woman of today that sets the standard and status quo for the women of tomorrow. We believe that the women who indulge within the Crave life style carry distinct characteristics that separate them from their peers. Crave has had the honor and pleasure collaborating with a young woman that truly embodies the definition of a “queen”.

The target clientele of Abyss by Abby are mostly in the age group of 20-40 years who are sophisticated and self confident women, successful in their fields and like to live life in their own terms. The idea of fashion for the modern woman is different today. She yearns to express her individuality through the outfits that suit her instead of being conventional or customary. She wishes to experiment with bold cuts or brazen styles and

Urban Outfitters is a unique, creative and cutting-edge retail brand, with more than 130 stores operating across the United States, Canada and Europe. The label offers an eclectic mix of fashion forward, culturally inspired lifestyle merchandise in a variety of unconventional, creative and captivating retail environments, both in store and online, in order to provide a “lifestyle-specific shopping experience for educated, urban-minded individual in the 18 – 30 year old range” (URBN.com). This “upscale homeless” generation of affluent, experimental and inquisitive University students desires a brand that offers a range of authentic, on-trend products with the opportunity to engage in a

Finding out what to wear in the morning is a part of everyone’s morning routine, but when it comes to fashion trends what you wear appears to become more important. Reading magazines and watching celebrates on the red carpet are a few ways in which people find out what is popular to dress in something that is will make them fit in and be up to date with the fashion of the time. In the other hand there are people who do exactly the opposite, more specifically those within the Lolita subculture. The Lolita subculture is a Japanese fashion subculture known for its Victorian period clothing style corsets, petticoats, and lace. What makes this fashion style unique is its similarities with 19th century girl and doll dresses (Adèle Hardy Bernal, 2011, p. 20), but Lolitas were not dressing up in Victorian clothes without a reason. The origins of the Lolita subculture can be traced back to as far as the late 1980’s.

The CCRC projects set an example of the industry and displayed innovation, social responsibly, and leadership. Other departments in which Hyatt emphasizes leadership are human resources and the management style that is practices on a global scare. Hyatt is proud to encourage, coach, and nurture employees via empowerment. “...Future leaders need to listen, have clarity of purpose, and be authentic”, Mark Hoplamazian, the CEO of Hyatt Hotels, tells Wharton Magazine, “One key essential element in being in a position to lead is being a great listener, and applying yourself to it in a very sincere way” (Wharton, 2012).

). This definition states that a product is tangible, meaning it is something that you can actually touch such as a can of coke, a packet of crisps or a sandwich. Products can also be intangible for instance a train journey, hairdressing or consultancy these you can’t actually touch or keep but you pay for the experience and these are generally known as services.

As the development of communication technology and global market, the concept of Brand Community was fist defined as ‘a specialized, non-geographically bound community, based on a structured set of social relationships among admirers of a brand’ by two social scientists, Albert M. Muniz, JR and Thomas C. O’Guinn (2001). This essay will firstly give a brief overview of brand community, and then point out three main characteristics and further discuss these features of brand community based on the article by Muniz and O’Guinn (2001) using the supporters of Manchester United Football Club as an example.

It is suggested that these women have everything fitted where the clothes pinch slightly at the waist. This figure is the only one where wearing a wrap around dresses is okay because the dress’s fabric is pulled in at the skinniest part of the waist, drawing attention to it. These women can also wear low and slimming necklines such as V-necks and scoop necks which slim down the bust but avoid boat necks because they can make her look top heavy.