Brand Audit of Power Root

7397 WordsDec 1, 200930 Pages
BMR 3164 BRAND MANAGEMENT ‘POWER ROOT’ |No |Name |Student ID |Hp No | |1 |DHEEPAN A/L PRANTHAMAN |1061111669 |017-7648515 | |2 |TEH AI ZEK |1051103950 |016-7628762 | |3 |NURUL AQILAH MOHD NAJRI |1041105941 |013-6286479 | |4 |AZWIN BINTI KHAIRUDDIN |1051101309 |017-2477010 | |5 |ONG LEE YING…show more content…
Our approach is this: Format First we came up with a format on the things that needed to be included in the study. As brand audit covers a wide variety of things to discuss and analyze, a proper format is vital in order to ensure the audit progresses smoothly and achieves its objectives. We included important areas such as brand inventory, brand exploratory and we included recommendations on how the brand can be further enhanced. Information Search The group had an intensive information search in order to do a thorough audit. The search was conducted via Internet, library database, newspaper, magazine and television. Group discussion A group discussion was held in order to analyze the Power Root brand. The group discussed various aspects of the brand based on the information gained during the search. Task allocation Task was allocated among team members for report compilation. Background Power Root is a homegrown brand and is a true success story when it comes to Malaysian brands. The story of Power Root began in 1999. This brand was born in Johor and officially launched on 23 July 1999 and since then it has not looked back ever since. Owned by the parent company NatBio Resources Sdn Bhd, Power Root has grown from strength to strength for the past 9 years it had been in existence. Their main and core product strategy is by commercializing the well know aphrodisiac more well known as Tongkat Ali (Eurycoma
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