Brand Audit of Power Root

The mission, organizational structure and the strategy of the company, indicates that the company is growth oriented and aims to provide excellent services to its customers. However, lack of COO indicates that the company's decisions making seems to be centralized. There are some positive aspects indicated by the mission and the strategy of the company. It clear that the company focuses on their customers and they aim at differencing their products through branding. It also worth to note that the company's strategy is incorporated in its mission of product

It is apparent that a marketing audit can be a complex process, but the aim is simple: "it is only to identify those existing (external and internal) factors which will have a significant impact on the future plans of the company." It is clear that the basic material to be input to the marketing audit should be comprehensive.

Identify your customers: _______________________________________________________________ Craft a dedicated brand message: ______________________________________________________ Creating Image of the brand: __________________________________________________________ Providing consistent quality: ___________________________________________________________ Brand recognition: ____________________________________________________________________ Consumer Ownership: ________________________________________________________________ Packaging: ___________________________________________________________________________ Contingency Planning_________________________________________________________________ 29 30 30 30 31 31 31 32

Also, it is necessary through the marketing audit to propose and develop a system for evaluation of the distinctive properties of different products of the company, which play a decisive role in whether these products will be commercially successful.

In this Assessment Task, you are required to prepare for a marketing audit by developing a plan

The marketing audit can be defined as a systematic examination of a business’s marketing environment, objectives, strategies, and activities (David Jobber). An audit is used to identify key strategic issues, problem areas and opportunities. If a business wants to put in place a plan of action to

The brand must be distinct and stand out in ways that relevance to consumers’ needs so as to be chosen by the consumers among thousands of brands in the market. However, before consumers respond to the brand’s communication efforts, the brand must be understood and understood correctly. That familiarity leads to a strong, positive consumer-brand connection.

products, have attracted a lot of customers throughout the world. The company has a huge

Student Name:_____________________________ Student Number:___________________________ INTERNATIONAL PROGRAMS Conduct a Marketing Audit BSBMKG515A Assignment • This assignment comprises 60% of your final mark in this unit. Assignment |Competency: |Conduct a marketing audit | |Code: |National : BSBMKG515A | |Title of Report: |Conduct a marketing audit – Aussie One Travel Agency

Since an increasing number of people focus on brand names instead of product, brands become important elements for customers to choose products (Carroll, 2008). When customers trust the brand, the benefits for the manufactures are generated. In the first place, brands can be used by products as the tool to identify and differentiate themselves from various products. Secondly, brands are helpful for companies to build a competitive advantage (Bick, 2009). Therefore, organisations take more attention to branding.

|Marketing Audit |starting point since the primary purpose of your analysis is to produce a superior marketing |

Using materials from your own research, lesson materials, readings from the recommended text and other articles posted on Blackboard to inform your discussions and provide a theoretical background for your findings,

The previous pages have revealed analyses of the company and the environment in which it operates, including forces such as the customers or the competition. At this level then, it is important to review the findings of the analyses and devise customized recommendations at the levels of the target market, brand positioning and competition.

The tutor will not take part in disputes between group members except to make a final judgement about the allocation of marks if not agreed. No proof means that the tutor will award equal marks to all group members.

“Trendy kiwi burger” is frozen burger; we developed this new product from New Zealand fresh meat which is 100% organic New Zealand product. In this project we have followed the new development