Brand Audit of Waiwai

Pacific Sunwear, more commonly referred to as "Pac Sun" is currently one of the top retailers of men 's and women 's apparel in the streetwear and action sports clothing business. The original Pac Sun was opened in 1980 by Tom Moore in California as a shop that catered to surfers from the area. As time went on and the 'surfer look ' faded out, Pac Sun restructured its image in the '90s as more of a casual apparel retailer for young men, and eventually ventured to include women 's clothing as well as footwear ("History of Pacific Sunwear of California, Inc.", n.d.). Consisting of mostly mall installations in addition to a number of freestanding stores, Pac Sun continued business at an adequate rate through the 2000 's but seems to faltering as of late, as they have filed for chapter 11 bankruptcy as of this past April (Woolf, 2016).

Q1. For this case, involving some exploratory research, Exhibit 12a and 12b show the segmentation and descriptor variables used to collect data for the segmentation analysis. Comment on the appropriateness and comprehensiveness of these attributes. What would your team change in this questionnaire and what other segmentation and descriptor questions would you recommend to ask to respondents for a better segmentation and targeting strategy?

Propose a new brand positioning strategy for Omega. How does this new strategy take into account the brand’s current PODs & POPs and existing customer brand knowledge? (25 points).

This marketing research project is developed to benefit the future development of Aulani, a Disney Resort and Spa, especially focus on green marketing perspective. In this project, the format of marketing plan is followed and it has four main parts. First, a general business description is given, having an overview of Aulani. Second, the internal business environment of Aulani is analyzed, from both fundamental principal of marketing perspective and green marketing perspective. Following is the analysis of Aulani’s external business environment, which can be divided into two parts, general environment and competitor analysis. Finally, SWOT analysis is withdrawn to conclude the previous analysis and two marketing strategies

Positioning refers to how an organization communicates the benefits of their products and services to potential customers. Positioning a product involves research, development, design, branding and advertising. NHL being a niche sport, it is currently considered as a second rate sports league behind the NFL and NBA. It has a very passionate fan base, but it is relatively small when compared to the other sports. The lack of interest and fan following is attributed to the absence of knowledge and the failure to understand the unique features that NHL offers that are absent in other sports.

It is clear that the marketing managers of John Lewis have built a strong brand and maximised its equity. In order to do this there are characteristics of strong brand which marketing managers must work towards (see Appendix A).

Developments of a more appealing offer for each segment so that the customers are more likely to be delighted or at least satisfied. Positioning is the process of placing the product in a clear distinctive and desirable place in the mind of the competitors in order to gain an upper edge.

“To bring smiles to families everywhere through the pleasure if its products made with dairy

This report gives a detailed insight into Asos as a brand and a company it highlights how it maintains its aggressive growth strategy and continues to outperform its competitors. Additionally it tells the story of Asos from its inception in 2000 to the present day and gives a glimpse of where it could go in the future.

On my point of view positioning statement of the J. Peterman Company could look like: “To romantic people from 35 to 55 who appreciate unique emotional feelings and who are intellectually and emotionally on a journey, J. Peterman Company is a provider of unique, romantic, authentic, excellent goods by catalog and Internet”. Core competence of the very company is again selling different goods that are associated with “authentic”, “unique”, “romantic”, “excellent”, “journey”, “wondrous” concepts, especially clothes, by catalog.

By doing this, it has not only gained international markets, however it has also become a prestige and status symbol for its target market. The product and positioning of Billabongs products is the most important element in its marketing mix as it ensures the long term survival of the company and continued high sales. By meeting customer demand, positioning itself as a well-known and trusted brand with a vast amount of prestige it has ensured that sales remain high.

The Indomie instant noodle brand is analyzed and this report gives an evaluation of the type of industry it is operating in, the business overview of the brand and its core competitors, historical performance of Indomie and the customer segment it is trying to serve and to see if the brand is differentiated enough from its competitors. The Indomie brand’s core offerings, its value proposition and key appeals are analyzed too. Then how well the instant noodle brand achieves its market position and ways to enhance its market position is evaluated.

1. A brief history of the brand: origins, key stages in its growth , etc.

The CCRC projects set an example of the industry and displayed innovation, social responsibly, and leadership. Other departments in which Hyatt emphasizes leadership are human resources and the management style that is practices on a global scare. Hyatt is proud to encourage, coach, and nurture employees via empowerment. “...Future leaders need to listen, have clarity of purpose, and be authentic”, Mark Hoplamazian, the CEO of Hyatt Hotels, tells Wharton Magazine, “One key essential element in being in a position to lead is being a great listener, and applying yourself to it in a very sincere way” (Wharton, 2012).

Marketing mix refers to the enterprise for their target market needs, control various marketing factors (product, price, place and promotion) to optimize the combination and comprehensive utilization, in order to accomplish better economic and social benefits (Chai, 2009, p.4). Place and product will be attached more importance in this section.