Brand Awareness Of Coca-Cola

852 Words4 Pages
Coca-Cola brand awareness Brand awareness means how familiar a consumer is with a product or service. Cokes strong self-belief and its consistent advertising helped achieve its position in the market. Coke helped adapt their drink to various markets around the world and they wanted to achieve to satisfy the different tastes of the consumers. This showed great flexibility and innovativeness. Coke is also a very aesthetic product. The design of the product is recognised all over the world. Consumers remember the glass bottle and the red and white can. Even though coke is one of the most recognisable product in the world people still think it is not recognised for the product but for the marketing around it, especially for its commercials. It is one of the most persistent and well-loved brands and is considered among the most…show more content…
Coca-Cola produced many products. They produce energy drinks, juice drinks, soft drinks, sports drinks, tea and coffee and water. Sprite was introduced in 1961. Sprite is the world’s leading lemon and lime soft drink. Fanta was introduced in 1940. Fanta is the second oldest brand in the Coca-Cola Company. Coke has its market presence in over 200 countries. Cokes products come in a wide range of sizes. There are 200ml bottles, 500ml bottles, 1ltr bottles, 1.5ltr bottles and 2ltr bottles. The product has unique branding on the bottles and the cans to distinguish the product. The product appeals to almost everyone. It does not single anyone out. Every gender drinks coke. Every age group also drinks the product. The product can be found very easily so it is easy to get your hands on it. Coke works well in every situation. If you are thirsty you will drink coke. If you are eating you will have a can or bottle of coke. If you want energy you can drink some coke because of the sugar levels in it. As there are different size bottles and cans its easy to buy the product to suit your
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