Brand Community : A Community Of Brand Followers And Customers

Research Project 1: Comparing Brand Project This literature review will mainly discuss some literatures that address on the social marketing aspects of Twitter. With the growing accessibility of the internet, social media does not only change the dynamics of sustaining human relationships (O’ Brien, 2011), but enables consumers to establish a social community within a brand. Businesses center their marketing strategy on social media branding because active engagement implies the domino effects following

to use photo sharing app used by a small group of people has exploded into a global community of over 300 million active users. An amazing 70 million photos and videos a day are now shared on Instagram by both consumers and brands. With that many users and activity it not surprising that Instagram is been used daily by savvy marketers to build brand awareness and drive targeted traffic to their websites. Brand engagements on Instagram are actually higher than any other social platform including

content, share insights and experiences, and connect for business or pleasure”. (Strauss & Frost, p. 326). SOCIAL MEDIA MARKETING: The term social media marketing describes the usage of blogs, online communities or social networking sites like Twitter or Facebook for marketing, sales, customer service and public relation in order to engage online

Canon’s latest strategy is to pursue expansion in the industrial B2B market (ibid). Canon has both company owned and independent online forum communities where users can discuss product features and share information and expertise with others. Their social media advertising strategies so far appear to be successful with a large amount of viewers, likes and followers with minimal criticism. This essay will analyze the different aspects of Canon’s strategy and answer the questions, how will Canon’s

Media helps businesses to have meaningful conversations with their customers. Relevant social media platforms include Facebook, Twitter, LinkedIn, Instagram, Youtube, Pinterest, and Snapchat. Each of these different platforms have pros and cons. Facebook can help to connect with the community, boost traffic and sales, as well as find new customers. Twitter is best used as a real-time way for businesses to connect with the community in short, easy to read messages. Linkdin helps to connect businesses

Introduction Lululemon Athletica Inc. was incorporated in the month of November 2005, and is a manufacturer and vendor of practical strapping rendering attire for men, women and female adolescence. The objective of the attires is for healthful situations such as running, cycling, general fitness exercise and yoga. In the attires, it comprises aptitude britches, shorts, tops, jackets and other fitness related products like underwear, bags, bras, socks, yoga mats, yoga instruction discs and water bottles

upraising brand, Life is good has gather the market trends with their own philosophy by promoting the concept of Optimism. By showing their own unique concept its attract the big segment of consumers. Although, Value-base marketing isn’t new to this world, however Life is good brand has proven that it can be success in both genuine businesses which focus on profit and values that matter to consumers can be as a part to pay off in a big way, benefitting the bottom line and the community. Many competitor

social media for improving consumer engagement and brand lift. This essay gives a brief overview of social media platforms and how effective they have been. It shows that the whole marketing concept has undergone radical transformation due to the social media interaction. The essay ends in conclusion depicting what marketers need to take care in order to have successful social media campaign. Social Media today is present everywhere and Brand pages on sites like Facebook, Google+, YouTube and

Instagram Nike’s presence on Instagram deviates from the fragmentation of Facebook through its construction of visual narratives. However, Nike’s success on Instagram, 14 million followers and average likes ranging from 300k-400k per post, is not solely due to the use of illustrious photographers and videographers. Although crisp and bold videos and photos command attention, Nike uses voice-overs and captions to evoke intimate responses from viewers. There is a sense of familiarity between the athletes/actors

Broad vision of how digital media can transform the company - The brand vision -> producing and developing high quality sports nutrition as the fuel for serious endurance athletes in terms of improving their performance (Endura Sports Nutrition, 2015). - Digital media supports the company through attracting and engaging broadly targeted audiences -> increasing attitude, awareness and perception towards the brand o Representing the brand image through the short description “train harder, race faster