Brand Development And Brand Extension: Hung Fook Tong '

This reports examines various successful hair care companies (Kevin Murphy/TreSemme), and through discussion of various of branding issues encountered, the following initiatives are recommended to enhance brand

One of the many reasons why I love branding and working with our clients is that we get to know a lot of people in a lot of different industries. We spend a lot of time learning intimately about their products and services to help serve them well. And, we enjoy helping them understand what we do as a firm and, more importantly to them, how branding can serve their organizations.

Also, Yue Sai’s products can’t compete with brands with larger marketing budgets and distribution channels in marketing scale. In order to compensate for this disadvantage, Yue Sai needs to shrewdly utilize its product’s influence on Chinese consumer behavior. For example, using an expensive Traditional Chinese Medicine(TCM) known for its natural medicinal properties will imprint a positive image in Chinese consumers. Since TCM is generally believed to be gentle, healthy, and harmless, it will

According to recent studies, the age group of 25-40 year old males and females purchase a reliable amount of small appliance to bring in this product. A household income of $40,000 a year is enough purchasing power for a household to afford this product. Through recent studies, it has shown that cocktails are mostly popular with individuals that like to share their experience with others and go to bars and restaurants because of the specialty cocktails that are offered. The United States has been chosen as the target location because of Company G’s location.

The features that this product had are a wide range of bright and dull colours (red, orange, blue, yellow, white, black, grey, purple, green).The benefits this product has are they have strong, long lasting material and the retail price of these shoes is moderately cheap. There is also a wide range of designs you could choose from such as King Dimes, King Player and King MVPs. These shoes could be used for running, walking, cycling also it can be used for lots of sports including Tennis, Basketball (from the basketball collection) The main materials on this product include leather, water proof laces and outside shoe material, metal lace tips so that the laces don’t split this is good for extra durability. Also this product has a wide range of shoe sizes ranging from 3-12 so that all ages groups can buy this shoe and all genders can as well. These shoes have a special material which allows you to clean them much easier than the other shoes on the market. Use can get rid of grass, mud and marks use just a wet towel. This shoe also has 3 different types of quality shoe so it suits everyone’s budgets the lowest quality lasts about 5-8 months and use can them repaired for a cheap price these are usually costing £10-20. The second quality shoe is better than the first because the shoe has better material and water proofing these shoe last about 1-2 years and they cost about £50-80. Lastly the best quality is the leather integrated

When Sam Goodman attempted to enter the Chinese market, determination paved the way for a plethora of other attributes to guide his vision. The business “Beijing Sammies,” generated a new and unique opportunity to create a hybrid of western foods with eastern culture. On paper, the concept seemed like a certain

Famous Amos is one of the most recognizable cookie brands in the world and its products are positioned as premium quality. Initiated by Wally Amos in 1975, the brand currently belongs to the Kellogg Company and is available in most parts of the world. However, it remains alien to China and this report is dedicated to Famous Amos’ entry into Shanghai. Its products include bite-sized chocolate cookies, sandwiched cookies and muffins that come in various flavors. Apart from that, it offers customized wrapping services at its specialty stores. Parallel with the goals of its parent company, Famous Amos is focused on achieving sustainable growth through the expansion of its operations. It was identified that Famous Amos

Lush Ltd. is a cosmetics retailer headquartered in Poole, Dorset, United Kingdom. The company was founded by Mark Constantine, a trichologist and Liz Weir, a beauty therapist. They met in a hair and beauty salon in Poole, England. A few years later, they decided to branch out and start their own business selling natural hair and beauty products.

JWT and NSLIJ have forged a new partnership to create a stronger, more prominent marketing presence for the newly formed Northwell Health (nee NSLIJ), a health care system of 21 hospitals, 450 facilities and 61,000 employees. Often referred to as the sleeping giant, once positioned in the marketplace, Northwell Health will be a powerful brand force that has the potential to shake up the tri-state healthcare landscape. The new and transformative Brand Idea is Living Breakthroughs.

estern and local franchise brands have developed group is largely a young, upwardly mobile, and aspirational significantly in China over the past 15 years, as the two-income family demographic with one child and Chinese consumer has become an engine of considerable discretionary income. economic growth and the country’s business environment has Food

Brand names have become a dominant factor in consumer marketing of a myriad of products, ranging from potato chips to refrigerators to tennis shoes. In looking at the historical development of brand names, Coca-Cola® was one of the first nationally recognized brands to come along. The Coca-Cola Company printed its first consumer calendar in 1891. Another early national brand name was Gillette® razor blades. King Gillette invented the first disposable razor blade in 1903 and rapidly set out to tell the world about the benefits of throw-away blades. Vaseline® was first used as a name for petroleum jelly in 1899 and registered as a U.S. Trademark in 1925. Hershey's Kisses®, first registered in 1923, have maintained

This research will talk about Chinese food, food is essential in life, whether it is for me or everyone is the most important. As a Chinese, I like Chinese food very much and I think Chinese cooking is the best in the world. I hope that the motherland's excellent traditional Chinese food can be passed to people all over the world so that we can all know the delicious and a long-period history of Chinese food, which is about five thousand years. We know that Chinese food is changing, it has eight great cuisine styles and have different characteristics, but the same delicious. So, Let’s know about Chinese food now!

It seems unrealistic for customer to accept unfamiliar but expensive beverages in short order. Consequently, it’s high time to innovate a few new types of drinks which can be consistent with most Chinese people. Also HFT needs to develop diverse localized products for different parts of China. For example, aimed at southern China, it can innovate more tropical-fruit-made products to cater to the customers. To conclude, expanding product range from both increasing and lengthening product lines is a good way to satisfy different kinds of customers.

Zong Qinghou is a well-known entrepreneur born in 1945 in Hangzhou, China. He is the founder of the Wahaha Group. Wahaha Group is the top beverage producer in China, which provide products such as soft drinks, dairy products and water. (Famous Entrepreneurs, n.d.) Zong Qinghou had successfully expanded the Wahaha Group to more than 70 subsidiaries and 40 manufacturing bases in China to reduce the transporting cost and to fulfill the demand of the large China market. (Miller, P.M., 2004)

Chow Tai Fook Jewellery Group Limited brand image give people’s confidence to buy its jewels. The reason is that this group has operating eighthly-five years on their business. According to Annual Report 2014, this brand is “trustworthiness and authenticity, and renowned for its product design, quality and value.” It likes the brand concepts of sincerity and eternity. In attributes, this group shows its prestige and sustainable. It is because this group through jewels auctions for an exclusive group of customers. The purpose is to become the leader in world-class jewel. In addition, they promote different segments, like wedding jewels, high-end luxury jewels and youth line products. Different segments will keep the group have sustainable development.