Brand Development Plan - Cathay Pacific

2543 WordsJan 14, 201311 Pages
1. Company Background Cathy Pacific Airways was founded in 1946, it is an international airline based in Hong Kong, offering scheduled cargo and passenger services to over 170 destinations around the world. The company is the industry's one of the few 5-Star Airline and be awarded the World’s Best Airline over years. It vision is to make the airline the most admired in the world, ensuring safety comes first; deliver service straight from the heart; provide outstanding product and service; produce superior financial returns and fulfillment corporate responsibility. 2. About the New Brand International Air Transport Association estimates the number of people flying in Asia will rise by 360 million to one billion in 2014. The…show more content…
Points of Difference (PODs) LCC offering low fares often sacrifices the seats comfort because they need increase the total number of seat to covering costs. In order to provide quality seat comfort to passenger, Wonder Air will choose increase the number of flight and effectively design seat layouts to avoid sacrifices the seats comfort, hoping every passenger has a nice journey instead of a terrible experience. At the same time, the number of flight increased can let more customers choose their ideal time. The flight delay is passenger often encounter situation but the schedule changes are however made for many reasons including uncontrolled reasons such as airport runway works or unplanned aircraft maintenance. Therefore, Wonder Air commit 95% on-time performance that same with Cathay, and will inform the passenger if the flight is changed, delayed or cancelled, via SMS, phone call, e-alerts, or voicemail, using the relevant contact details provided in booking. Wonder Air emphasizes environmentally friendly from cabin inside to outside but they do not lost the principle of low fares. For example, the paperless can reduce cost and make people more convenience because the data can readily available online, as well as increase customer involvement such as self-printing the boarding pass and online booking. The fleet use new model aircraft to improving fuels efficiency. 6.
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