Brand Development Plan - Cathay Pacific

In the local region, Qantas managed to outweigh its competitor by gaining a toll of 65% compared to its competitor. Evidently this shows Qantas is the number one preferred airlines compared to other competitor airlines like Virgin, Tiger Airways and Emirates airlines. However the situation is not the same in South East Asian region as Qantas only managed to obtain about 15% of market share compared to likes of Air Asia who leads the market share with 60% in this region. Conversely, this is not a concern for the airlines as the airlines managed to generate revenue of 5 billion dollars, with a predicted passenger growth of 4.9% which is equivalent to 2.9 billion passengers by 2034.

The airlines do not focus on the combination of quality and good service at a fair price; its focus is instead only on providing ultra low cost. It also charges customers for value added features and services. Thus the pricing is value added pricing. When compared to the competitors of Spirit for operating costs per seat mile; it is lower compared to other major airlines. The important points like encouragement to demand stimulation and preference for its low-cost model makes it successful for its low-cost pricing strategy.

It has won major leisure, corporate and wholesale travel awards for its services. It also has been awarded Best Travel Agency Group, Best National Travel Management Company and Travel Agency Corporate (Flight Centre travel Group).

Provide full value of money for customers through reduce cost and enhance level of quality (Qantas Airways Limited, 2014).

of public passenger intercity travel. The outlook for the airline industry is good and continued growth is likely.

The longest-running airline carrier, Delta Air Lines, is ranked number 68 on the Fortune Global 500 companies and is one of the leading commercial airlines in world. However, Delta’s upbringing into the industry was much different than other airline companies due to the fact that Delta started out as a crop-dusting operation, known as Huff Daland Dusters. The man behind this operation, located in Monroe, Louisiana, was an agricultural scientist and pilot by the name of Collet Everman Woolman (Delta Air Lines, Inc). In 1928, the company sold the crop-dusting service and began Delta Air service. During World War II, Delta had contracts with the War Department for transporting troops and mail between Peru and Ecuador. Soon after, Delta began passenger

He said that they were a new kind of low-fare airline with great people and innovative thinking. They offer friendly services and they he was aiming at bringing people back to air travel.

Company operates in the Industrial Sector – Services, and Industry – Regional Airlines. According to the Standard Industrial Classification System (SIC), company belongs to the industry group 451: Air

Cathay Pacific Airways Limited, which is managed by the Swire Group, is the largest airline and flag carrier of Hong Kong. The company with over 14,000 staff worldwide now, was founded by 1946. It based at Hong Kong International Airport, and its operations include scheduled passenger and cargo services to over 120 places around the world.

Airlines Industry is large and growing, it is also the most fiercely competitive sector. It facilitates international trade, world economy growth, tourism and international investment. The airline industry has over time with the use of modern technology been able to take advantage of the short haul, high frequency and gained a competitive advantage over other forms of travel, such as buses and railroad travel. Additionally, the airline industry still holds the market for global travel at a low cost and convenient way to travel. The aviation industry gives a good contribution to the GDP which includes the following: airline services, general aviation, civil airport operations, aircraft manufacturing, and

The implications of this analysis are that the focus on the Chinese market is justified. The Chinese air travel industry is booming, and indeed this is fueled by that country's rapid growth and the increased demand for

The growth of airline industry in any country is directly proportional to its GDP growth; the greater the business activity, the more air travel and the higher the GDP of the country. The demand

1. Operational accuracy. The planes departure and arrival times must be closely monitored in order to maintain accuracy and adjust any unnecessary delays. Time is of the essence to the majority of travelers, their travel plans are well thought out in advance and accuracy needs to be of the utmost importance. If and when there is a delay in arrival or departure other than factors beyond the airlines control, they should to be logged in and noted.

This new product, not only allows passengers to move freely, but also serves twenty-one passengers, due to its wider build and length (Subordination). Airhostesses can fit an average of three trays or drawers, in each of the seven runners, making it more convenient for themselves and their passengers. This original and inventive idea supports and accomplishes any airlines’ future goals of being up to date with the latest technologies and innovations (Doublet).

to match the current market needs more optimally than the competitors’ can (Ohlhorst 2013). Moreover, the company has completely revolutionized the air travel market through its Flight Efficiency Services (FES), using the Industrial Internet to help Air Asia achieve efficiency by implementing precision navigation services, flight data analytics fuel management services, and now using it to make changes to customer expectations. GE products are now making it a lead player in the Asia aviation market GE data-driven services. Also, proprietary technologies are being harnessed to identify ways to reduce operating costs, increase aircraft utilization and achieve significant savings throughout the Air Asia network.