Brand Effect Of Brand On Our Society

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Yu (Chloe) Fu

Professor Sarah Hastings
College Writing Research Paper Assignment#1 February 17, 2015

Brand Effect in markets

In these ages, the material consumption became an important part in people’s daily life so it is interesting to finding the relationship between brand and diverse groups in the society. There are some words from the Philip Kotler and Gary Amstronga brand is defined as a "name, term, sign symbol (or a combination of these) that identifies the maker or seller of the product" (Para. 3). In the past, the meaning of brand refers an inevitable outcome that it is used to identify different productions in markets. As the word improving, the effect of brand is not simple any more. It means that using brand effect can bring producers both huge economic and social benefit. In the other words, brand just like Mona Lisa’s smile that everyone can feel that is charming but no one can express it in clear words. However, brand effect shows different factors and consequence among producers, customers and the whole market.
First, a good brand means that productions have nice quality, high benefit and good reputation. Tracey follows supported that a brand offers the foundation to increase the sales volume and customers’ need. The brand effect can put the commercial opportunity in motion; at the same time, it can also improve the strength of merchants. For some small merchants who don’t have strong business, a good brand effect could bring more customers to come their
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