Brand Extension Marketing Plan

Regardless the person, everyone still orders from restaurants, or they microwave a frozen dinner meal once in awhile. In contemporary society, it 's much more efficient to order take out rather than to cook and prepare your own food due to the lack of time. Sadly people even forget the taste of fresh, home cooked meals. Nowadays people don’t know what it’s like to sit down and enjoy a nice hearty home cooked meal, instead they’re always on the run grabbing a quick bite here and there. Unfortunately with such busy lives people don’t have the opportunity to watch cooking shows, go to cooking class, or even cook for their children. People just want to come home and relax they don’t want to have to worry about cooking and all the preparation that comes with it, they would much rather order take out and avoid all the hassle of cooking. In Berry Wendell’s Essay “The Pleasures of Eating”, we are given insight on how very little common people know about where their food comes from and what it goes through. “When a Crop Becomes King” by Michael Pollan reveals how corn, a single crop could be involved in such a wide array of industry and be used in almost everything. David Barboza’s article “If You Pitch It, They Will Eat”, focuses on how in modern society advertising is everywhere and it is taking a big role in everyday life. Through the work of Berry, Pollan, and Barboza we are shown that ignorance is a defining human trait.

As for our market segmentation the concentration will be on teens, young adults, and parents. Since teens don’t typically cook a lot we believe that there should be a chance for success in this area because we are offering quality products at a cheap price. The same could be said about the young adults as they could be new into the work force and looking to get the most food for the price and this is something that we will be able to provide for them. With all of this being said our main focus will still be with parents and families. This is because we want to gain customers at a young age and hope to maintain these customers for the period of their entire lives. If our business is able to obtain life-long customers it is sure to be a success and this is what we are looking for with our business.

Although Kudler Fine Foods has chosen two very specific markets to target, a more thorough understanding of those target markets is needed to deliver what they want. One of KFF’s target markets is gourmands. KFF’s research focus in this area has been primarily on the supply side: Kathy monitors what products the competition is offering, what products are advertised in gourmet magazines, and what products are shown at gourmet conventions and websites. To discover what gourmands want, KFF also needs to research the demand side. Mining on-line blogs and gourmet food forums are two ways KFF can increase its understanding of what gourmands want. Customer surveys, such as the ones KFF currently uses in-store, can also be revised and used both in-store and on-line. Specific areas to be researched include:

maximizing the flavor of every dish. By bringing in comfort food to the scene of higher end

In chapter thirty-two of the kitchen as laboratory, César Vega and David J. McClements discuss what it means to cook from scratch in the context of modern society. Vega begins the chapter by introducing the topic of the importance of knowing where our food comes from, and how it is modified into the ingredients we know today. Although consumers should know where their food comes from, Vega and McClements claim that the consumers should also educate themselves about the process of how food is transformed to provide a better understanding of their food. The authors cite Michael Pollan, an author who writes primarily about food. Pollan claims that consumers should purchase food with a limited number of ingredients, or ingredients that are easy to identify. The authors disagree with Pollan’s point, citing that some foods are enriched to make people healthier, and if the additives were removed there would be a impact on everyone’s health.

However, customers may request cooking classes be held in their homes, for a price. By holding cooking classes in customers’ homes, the company hopes to encourage consumer loyalty as well as word-of-mouth advertising. As the word of the cooking classes makes the rounds through the city, Kudler’s fame will increase, as well as the company’s revenues.

Do you want to make a fantastic meal? You have looked around the kitchen and in all of the cabinets and there is nothing useful there? Look again. You have cans of Soup, Ketchup bottles and about eight brands of Tuna staring back at you from that kitchen cabinet that you rarely visit. With one, two or all three of these ingredients you are going to compose amazing meals.

Cracker Jack is one of the most recognized consumer food brands in the United States. The brand possesses virtually universal awareness, holding steady at 97 percent among persons between the ages of 15 and 60. It also has an enviable 95 percent brand name awareness among heavy users of caramel popcorn. In spite of this gold mine, it is still regarded as traditional, stale, old fashioned, a product from a bygone era and less hip and less contemporary than its major rival, Crunch ‘n Munch. To add to this dilemma, the product diversification strategy that led to the development of several other versions such as Cracker Jack Fat Free, Butter Toffee, and Nutty Deluxe, in the hopes of

There was an automatic click when food appeared on TV. There is no way to watch television without seeing a food that can make a person’s mouth water. The idea sparked to carry cooking on to television, starting as a simple way to share recipes, tips, and tricks with home-making mothers over the radio; the food and cooking industry has developed into a full-fledged entertainment basis for many Americans today. The evolution of cooking is positively influenced by the introduction of television and technology on American culture.

The current trends include a shift away from junk foods, a growing interest in healthier/beneficial products, and the trend for personalization through customization or seeking in a wide

There are over 1.1 million men and woman amateur and pro bodybuilders alone in the United States. The IFBB has competitors age ranges from as young as 16 years to as old as 83 within a range categories for competition, The NutiBullet Pro is a necessary tool to assist the competitors in preparing for competitions fulfilling a need for a quick, convenient and easy way for bodybuilders to create their protein shakes, whey smoothies or one of their required 6 to 7 meals a day.

The argument that pizza is an “indulgence” food is rendered questionable by the sheer number of consumers who eat pizza each year. With 77% of consumers eating pizza at least once a month the dish may be better described as a “convenience” food, particularly considering the ease associated with ordering a pizza as opposed to cooking every night. The concept of an refrigerated pizza that consumers can just stick in the microwave increases this sense of simplicity, and the steady growth of the refrigerated pizza industry speaks to the motivation being one of convenience rather than enjoying a special treat. As long as it tastes good (something TruEarth has experience in accomplishing), and as long as “low carb” can be stamped across the packaging, there is a high likelihood that a new, healthy, quality-ingredient, whole-grain refrigerated pizza option will do well, even without the luxury of entering a growing market, as was the case with TruEarth’s fresh pastas. Lastly, TruEarth is enhancing the refrigerated-pizza offering by developing a “refrigerated pizza kit” that maintains the sentimental value of a true cooking experience.

Home Chef is a well-performing meal kit company with dramatic growth rate. The company, has successfully built a healthy brand image by offering nutritious menus in a sustainable platform. However, in its ambitious effort to

Codifying recipes helps you to manage your ingredients more effectively, while building in standard estimates for wastage (such as the yield after peeling and chopping vegetables, or the wastage caused by evaporation and transfer of a cream sauce from bowl to bowl). This will help you to price your food more accurately. If you know exactly what a meal costs to make, you can price it more accurately to undercut the competition while still making a quantifiable profit.

Inside the front doors of a grocery store, customers are presented with a diverse, vibrant display of fresh fruits and vegetables. With its inviting rainbow of bright colors, the produce section leads past the wafting, sweets smells of bread and pastries in the bakery and through winding aisles stocked with an assortment of goods. Linings the aisles and fillings shelves are rows and rows of boxes of pasta, pre-made meals, processed foods, and more snacks and sweets than one would know what to do with. Grocery stores present shoppers with a myriad of choices. The shelves and displays are filled with a variety of different brands and options to choose from, which offers customers a tough and potentially stressful decision when shopping. However, before a customer decides upon a specific brand or item, whether that happens to be a name-brand product, competitor, or store-brand, they are faced with an even more important choice; they must first make a decision on whether they want to buy whole foods and produce, such as fruits, vegetables, whole grains, and other healthy choices, or more processed “junk” foods like sugary drinks and snacks or enriched breads and pasta. Not only must costumers decide between specific brands and deals, but they must also choose which of these types of food is best for them and their interests. Consumers must constantly weigh the different factors that are presented when comparing foods; between price, ingredients, health, availability, and overall