Brand History Ysl

He is credited for inventing the first polo style logo for women's suit that was designed around the men's classic style. This became a rage and he is one of the first fashion designers to formulate the short sleeve shirt with the polo emblem.

There have been and still are hundreds of fashion designers in the world. But only a few of them have had any major impact on fashion industry today. And even fewer have revolutionised the fashion industry completely. One of these revolutionaries is the renowned Christian Dior. He reestablished Paris as the centre of the fashion world, and created his name as a symbol of elegance, quality, and modernity. I will be looking into how Dior’s context informed his practice, by using three of his most iconic and popular designs; The Bar Suit, Venus Dress and the Cygne Noir dress. And how these were a direct representation of 1945-1950 France.

McQueen was known for his lavish, unconventional runway shows. McQueen has been credited with bringing drama and extravagance to the catwalk. He used new technology and innovation to add a different twist to his shows and often shocked and surprised audiences. The silhouettes that he created have been credited for adding a sense of fantasy and rebellion to fashion.

After the War Chanel returned to Paris in 1953 to find that Parisian women were obsessed with Christian Dior and the “New Look”, which is a very feminine

At this time Paris was fun and careless before the French Revolution of 1789 released its horrors on it. But the outbreak of the revolution changed everything, and with all of the violence around, she fled France with her daughter to find safety in Italy (Moffat and Mossman). When she returned, Paris was a completely different place. However, the demand for her art had not changed. Vigee Le Brun is considered a painter of the rococo period. Rococo is best described as an eighteenth century art style that places importance on the carefree life rather than grand heroes. Originally the rococo fashion started in Paris, where Vigee Le Brun was born. It changed the way people looked at art and the world in general (Bleiberg). Vigee Le Brun not only used the rococo style in her art, but also to influence fashion, persuading women to wear simple, high waist shifts, which would be an important stepping stone in changing fashion forever. By refusing to put powder in her hair, she made being natural beautiful. If it weren’t for her innovations we might still be wearing Victorian gowns and wigs. She made fashion and styles for young women, such as herself, more daring and interesting (Steadman).

Most luxury brands have been family-owned or -controlled and, consequently, were single-brand firms for the most part. However, mergers and acquisitions have been growing in the industry, with LVMH leading the way. Our strategic recommendation is to follow LVMH’s lead and acquire a multitude of diverse companies to build the Gucci portfolio.

It is Lauren's innovativeness, among many other traits of the model businessman that has made him the founder, designer and chairman of a $900 million company. Not only was he the first fashion designer to have his own store, but he was the first to sell the whole lifestyle image that consumers flock to worldwide. His line of clothing and home collection has the taste and snobbism--minus the flashiness--that make the Ralph Lauren/Polo brand timeless. Lauren sells much more than clothes and home furnishings; he sells a lifestyle image of sophistication, class and taste. His keen business sense, ability to stand by his product at all costs and ability to prevail despite several business failures are what make him a man whose net worth is $1 billion.

She was the only fashion designer to ever be on Time magazine's list of the 100 most influential people of the 20th century. In the 1920s Gabrielle launched her first perfume ever called Chanel No. 5 which became a huge success, and still is. Also in the 1920s, Gabrielle started a new piece of clothing, which will change women’s outfits completely. It was the little black dress. Before she introduced this to everyone, black dresses were associated with funerals and deaths, not eveningwear. This was soon the end of corsets and thick clothing women had to wear out. Then in 1925 she created a more legendary piece the Chanel suit with a well-fitted skirt and jacket. It was called the “little boy look.” During the 50s, her spring collection received the Fashion Oscar at the 1957 Fashion Awards in Dallas. She was announced the most influential designer of the 20th

Coco Chanel, born Gabrielle Bonhuer Chanel, on August 19, 1883 in Saumur, France was an amazing woman who redefined fashion as we know it today. She was a clothing designer who revolutionized the fashion industry with her suits, little black dresses, and avant garde flare. Because of this quickly in her young life she became well know, and rose to be the fashion icon that she is today. From the timeless designs that are still popular to this day, and the sophisticated outfits that can be paired with great accessories Chanel has done it all. When it comes down to it though it was Coco Chanel’s philosophy that “luxury must be comfortable, otherwise it’s not luxury” that lead to her success. (“Coco Chanel”)

The fashion house was founded in Rome in the mid-20s and has since grown a reputation for luxury and elegance, particularly with their line of Fendi sunglasses. Fendi has strong ties to fashion icon Karl Lagerfeld, who designed the brand's instantly recognisable logo and is currently creative director at the fashion house. The range of released Fendi sunglasses in 2015 and previous years have always taken inspiration from the label's other catwalk creations, including the famous leather handbags

Christian Dior SE was founded by its namesake, French fashion designer, Christian Dior. The legendary designer exploded onto the Parisian fashion scene in 1947 through designs that challenged the wartime restrictions and reintroduced feminine elegance to women’s fashion. Dior was immediately successful and recognized for his unprecedented creative originality and innovation. During his lifetime, Dior was the most successful fashion designer in the world. Following Dior’s death at the age of 52 in 1957, the house brought in a steady stream of new designers who would carry on Monsieur Dior’s legacy into the

Fashion has been around ever since ancient times, since the time of the Romans, it survived the world wars and is yet today a business with rapid changes. Fashion started off as an art form, a way for the riches to show their social status with unique and innovative designs that only they could afford. It was a way to separate the social classes of the society. In this paper I will include the creator of haute couture, and how the following designers developed couture, as well as having leading names in today’s ready-to-wear industry. The list is long, but I chose to focus on the three most important designers of the modern fashion industry.

Ralph Lauren, an American designer, established the brand Polo Ralph Lauren in 1967. At first, Ralph Lauren’s collection was

Paul Poiret was born on April 20th, 1879 in Paris, France. His contributions to twentieth-century fashion has earned him the title in many people’s eyes as the “King of Fashion”, because he established the principle of modern dress and created the blueprint of the modern fashion industry. Poiret’s designs and ideas led the direction of modern design history. He was born into a working class family and his natural charisma eventually gained him entry into some of the most exclusive ateliers of the Belle Époque. Jacques Doucet, one of the capital’s most prominent couturiers, hired him after seeing promising sketches he had sold to other dressmakers. Furthermore, he was hired by the House of Worth and was put to work to create less

Elie Saab developed an interest on fashion starting from early ages. Built his first atelier only at the age of 18. His passion for fashion and haute couture grew in the following years and has dedicated himself to his brand from design to brand and customer communications .According to him :“Couture was a creative engine for the entire brand, a marketing tool for foundation of an image on a profound long term level.”