Brand Identity Prism of Raymonds and Arrow

A brand is what can either attract people to you or make people avoid you; people would identify you by the brand you portray. One can communicate their brand through actions and words. “It is essential to understand that wherever we are, in whatever we do, we are all building our brand”.

| Raymond Weil, a European manufacturer of premium watches, is trying to compete in the U.S. market with other fine watch brands. Its corporate website contains the following notice: "RAYMOND WEIL products are sold by official dealers only. The RAYMOND WEIL International Guarantee is offered exclusively to consumers in possession of a watch purchased from an official dealer…." In the United States, Raymond Weil watches are not available in every jewelry or department store. For example, in large cities such as Boston, Washington, D.C., and San Francisco, there are only three retailers in each city that are official Raymond Weil dealers. Raymond Weil seems to be using:

According to Holt (2004), a brand can be defined as a term, name or a design that distinguishes product or service of one manufacturer from others. Brands are normally utilized in advertising, business and marketing. In accounting terms, brand is an intangible asset which is present within every organization. It is most valuable asset that is outlined in the balance sheet of a company. Brands owners need to effectively manage their brands in order to enhance shareholder value. Brand valuation is an important technique that associates money with a brand. Effective branding often results into high sales volumes of a particular product. A customer who prefers a brand is more likely to choose other products which are offered by the same brand. Brand can be stated as a personality that facilitates identification of a company, product or service. It even encompasses relation with other constituents like customers, partners, investors, staff, etc. Individuals distinguish psychological aspect of a brand from experimental

According to Keller(1993) the effective brand positioning gives a brand a competitive advantage or “unique selling proposition” that determines a reason why consumers are buying this product or service (Keller, 1993). Similarly, Kay (2004) argues that brand’s strength depends

Port Authority clothing remains in high demand, thanks in large part to its amazing styling. Upon browsing this line, individuals find they can choose from a wide range of pieces, covering everything from stylish to modern. The one thing all pieces have in common is their attention to durability and design detail. Clothing tends to become expensive, particularly when the items are only to be worn in the workplace. With these garments, the price remains affordable for all, and it has never been easier to combine a style that is guaranteed to attract attention everywhere it is worn with a logo that helps to increase brand awareness.

The brand must be distinct and stand out in ways that relevance to consumers’ needs so as to be chosen by the consumers among thousands of brands in the market. However, before consumers respond to the brand’s communication efforts, the brand must be understood and understood correctly. That familiarity leads to a strong, positive consumer-brand connection.

Excellent quality, art of craftsmanship and personality and individuality are the distinctive characteristics of accessories, including belts, cuff links or tie clasp. They help man easily and softly stress his style and status. Sartoria Reale tries to create unique and inimitable look, combining bespoke tailored clothing and accessories for it. That is why the items of the best manufacturers of ties, cuff links, etc are presented in the tailor’s shop.

Clothes ‘R’ Us was a leading apparel retailer in the United States. With more than four hundred stores nationally, Clothes ‘R’ Us operated in forty-two states. The company began operating in Portland, Oregon, twenty-six years ago and had built a reputation for hip, but affordable, clothing for men, women, and children. Because Clothes ‘R’ Us was a specialty store

The definition and importance of brand has been discussed by many scholars. Kotler (2006:334) defined Brand as ‘a name, term, symbol or design which helps the sellers to differentiate its products and services from its competitors’. Duncan (2008:70) claimed that a brand is a perception of a company or a line of products and services which is result from the experience and information. About the importance of brand management, Groucutt (2005:120) stated effective brand management can help a company gain and sustain competitive advantages. According to branding; the corporation can obtain legal protection through copyright, trademarks and patents. In addition, the company can also add value to its product and services. Furthermore, a brand can help the company to differentiate its

Branding is one of the most important aspects of any business structure. Your brand is meant to increase the competiveness against your company. “your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates

The clothing retail industry has faced challenges that few have overcome; those that do have developed innovative managerial practices to inspire their human resources and empower their ability. Men’s Wearhouse mastered the niche; however, faced with their expanding growth, new challenges crop up and demise lurks. Men’s Wearhouse specializes in men’s apparel and custom tailoring. They have

According to the American Marketing Association (AMA), a brand is a “name, term, sign, symbol, or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition”. However, as Keller highlights, a brand is also “something that has actually created a certain amount of awareness, reputation, prominence, and so on in the marketplace”. Therefore, a brand is an identity created to differentiate itself from the competitors and to be remembered in consumer’s mind.

Considering the textile sector, Raymond Limited is largest non-segregated manufacturer of worsted fabric, in the world.

Elliott, R. & Wattanasuwan, K. 1998, "Brands as symbolic resources for the construction of identity", International Journal of Advertising, vol. 17, no. 2, pp. 131-144.

1.1 The importance of brand image on fashion clothing Clothing, as a matter of fact, is a kind of necessity that helps keep our bodies warm. Human beings cannot live without the protection from clothes in adverse conditions and this signifies how important clothing is for us. Nowadays, in addition to the basic functions, clothes can also serve as fashion items, which can tell how significant an individual is, express the status an individual has and what their personal image is like (O’Cass, 2000). Thus, clothing can help represent our personal identity.