Brand Identity of Armani

In this Gucci Guilty perfume advertisement, there are disagreements towards gender roles in advertising, implying how women and men are portrayed. Women are often shown as more feminine, compared to men who are shown as masculine. In the men’s advertisment (ad). the male is put above the female demonstrating his control and power. According to Boundless (2016), in traditional cultural context – males are the dominant gender. The direction of the model 's eyes, the man looking directly into the camera, and the woman looking up at the man, can suggest the power dynamics of the genders. Dias (2016), also stated that the way that the man is looking at the camera can suggest that he has the power in the situation and the relationship (Dias,2016). The woman looking up at the man implies that she has less power than him, and that he is what matters to her (Boundless, 2016). The gaze of the female, her posture and her red lips helps to signify affection and goes to show that she is begging for love.The framework in the scene is pitch black, a colour that indicates power and mystery, relating to the control of the male. Harley (2013) stated that the contrasting masculine colour of dark blue in the male’s eyes expresses calmness, tranquillity and guilt, which combines image/text cohesion of the active abstract noun “guilty” to the facial expression of the male (Harley, 2013). Although in the women’s ad. it is the complete opposite. The male is staring at the women lustfully while the

The magazine advert manipulates women into believing this mascara will feminize the ordinary woman. It evokes women to want to mimic the model’s good looks, obtaining the most desirable and beautiful look, which exemplifies rhetorical appeals. While consumers are aware of the use of photoshop in advertisements, and the results expressed in the ad are unrealistic, the flawless supermodel still grabs the audience’s attention. They show Adriana Lima applying the Lash Stylist mascara, which is a clear example of logos. By seeing that, the viewer is going to think that if they wear it. Emotionally that would draw in a woman, especially the younger girls, because it is every girl’s dream to look like a celebrity. It is very smart on Maybelline’s part to use a celebrity in their advertisements, because it is a technique that will draw in more consumers to buying their

According to Holt (2004), a brand can be defined as a term, name or a design that distinguishes product or service of one manufacturer from others. Brands are normally utilized in advertising, business and marketing. In accounting terms, brand is an intangible asset which is present within every organization. It is most valuable asset that is outlined in the balance sheet of a company. Brands owners need to effectively manage their brands in order to enhance shareholder value. Brand valuation is an important technique that associates money with a brand. Effective branding often results into high sales volumes of a particular product. A customer who prefers a brand is more likely to choose other products which are offered by the same brand. Brand can be stated as a personality that facilitates identification of a company, product or service. It even encompasses relation with other constituents like customers, partners, investors, staff, etc. Individuals distinguish psychological aspect of a brand from experimental

The fashion industry is rapidly growing and constantly generating new fashion trends almost weekly. Fashion for some may seem ridiculous and unnecessary; but fashion is not just a meaningless usage of article of clothing or farcical materials sew together for coverage. There is more to fashion than meets the eyes, fashion is precious and significant. It is a reflection of self-image, it speak the ream about who we are and how we review ourselves. Not only is fashion the reflection of self-image but also the reflection of our history as Coco Channel have said, “Fashion is not something that exist in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.” Fashion

This academic essay will be discussing the affects of fashion advertising, especially subliminal advertising within the affects this causes the consumer market and women to have on their identity. The Subconscious mind plays an major role within advertising as it is the key to provoke thoughts of consumerism. I will begin by briefly outlining what the definition of fashion advertising, followed by a insight into how we understand the subconscious mind to work and how this has an affect on advertising.

A brand is an organisation, product or service which has created an emotional connection with their consumers in order for them to favour their brand over their competitors. It is incredibly important for brands to keep up their image and one little thing could change the global perception of a business. It takes a lot to maintain a brand image that has been built up over a long period of time and even more to regain it if that reputation is lost. Brands are created through various different aspects such as their visuals, tone of voice, advertising, actions and reputation. The combination of these will leave their consumers with long lasting emotions and perceptions of a particular brand and will effect whether they support a business or not and whether they would favour or avoid it. When a brand looses their image it can cost a lot of money and time to rebrand to prevent complete failure of the product or service.

As I have worked in the service industry since I have been old enough to work, the art of people watching and people reading has become an activity I like to think I have mastered. At the moment, I work at a bar in Atlantic Station where people come to be seen. Because of my experiences in the service industry, Turner’s article has only further validated my belief that what we put on is more important to us than we think. As far as fashion goes, there are two types of people who exist. People who are wearing their outfits and those whose outfits are wearing them. I have noticed that women who are “wearing their outfits” so to speak, exude way more confidence than women whose outfits are “wearing them”. It may be the confidence, but it seems that these ‘confident’ women are usually wearing outfits that seem to be congruent with their personality. By that I mean wearing something they are genuinely comfortable in, almost with an air of “this outfit was made for me and no one else.” On the other hand, there are those women who look as if their clothes are holding them hostage. It is as if the clothes are not correctly communicating to the rest of society who they feel they really are. A perfect example of this is a woman who frequents my bar often. She is quite friendly and always willing

In the end, I developed the understanding that brand leadership(s) are those leading brands that are not only majority fascinating but highly relevant and outstandingly unique. They are often highly sought through by not only consumers but also by employees. Through brand identity and brand association, these institutions continue to grow not just for the consumers and organization but also for the economy. Outside of my mentioned developed understanding, I concluded that brand leadership is defined through a few

To determine whether the Armani exhibition is considered a sell-out, the relationship between the objectives of the Armani exhibition and the Solomon R. Guggenheim Foundation's mission statement plays a central role. Since the mission statement allows for interpretation of what is considered art in the modern and contemporary periods, the Armani exhibition does fit into this mission. Additionally, since the Foundation strives to put on "exceptional exhibitions" for an "increasingly diverse international audience," the Armani exhibition fulfills this part of the mission because it attracted a high level of attention—from celebrities to experts in the fashion industry to businesspeople—who came from different parts of the world to see the famous works of Armani. Thus, this exhibition does appear to fulfill the mission of the Foundation.

By the traditional definition of femininity, women are passive and submissive (Devor 390). However, in this ad, the woman shows neither characteristics. She is confident as shown by her pose. Her confidence along with her position in power rather depicts masculinity, which is characterized by ¨confidence and self-reliance¨ (393). The woman also does not restrict her movements to minimize space as expected from traditional femininity. She lifts both her arms high in front of her, occupying a lot of space. Together with the portrayal of elitist values, the nontraditional feminine depiction of the woman in the ad appeals to the working women, telling them that they too can become or appear like her who can support herself successfully. Through the ad, women will believe that, by buying the Carolina Herrera bags, they can become financially and socially well-off by their own efforts and will, without having to be dependent on

As time progresses, many companies change the style in which they portray their advertisement. In the two Chanel advertisements, one being from 1937 and the other being from 2007, many comparisons and contrasts can be distinguished. Both ads are similar in their look and target audience, while they also have different styles to them. The vintage ad is a more dark and gloomy ad, while the modern ad is a more light and bright advertisement. The target audience of both advertisements is women who want a perfume to make them feel beautiful, and the purpose of both ads is to persuade consumers of why Chanel is the best perfume to purchase. However, the techniques of both advertisements are very different.

The woman clothing has changed drastically over the centuries. Women are more fashionable in today’s world compared to fifty years back. At one time women clothing was restricted to certain garments. But things have changed very drastically in the 21st century. The way the woman dress symbolizes the feminism and the decentralization movement. It has proved that there are kind of boldness to the attires. The woman clothing has huge choice all around the world and these clothing are making an impression that will make you look up to them as a best fashion commodity.

During our life we construct many different identities of who we want to portray ourselves as to the rest of society; fashion plays a vital role in generating who we are. With the ideas from Storry and Childs they state that “the way that we dress can either serve to confirm or to subvert various facets of our identities, such as our gender,

The man is fully clothed in a suit, which represents power and formality. It is extremely suggestive as it looks like he came to this position without the woman’s knowledge or consent since her sunglasses are pushed up for her to see. He is in a dominating position where she has to look up at him and the man’s face isn’t shown in the ad, which shows that he is confident. The ad is suggesting that if you have Sky Vodka, you can look glamourous and wealthy as well. The men are always given more power and a higher status than the women (Appendix A). The second image reveals how femininity is portrayed. In the ad for Dolce and Gabbana’s Monico Lipstick, notice the lightness of the woman’s hand touching her face, the touching of one’s face, especially the finger-to-mouth pose is reminiscent of a child. She is also dressed seductively with a come-hither look on her face that is bold and suggestive (Appendix A).

According to Keller (2012) state that brand identity and image as two key vital tools to manage brands effectively, Furthermore, as shown Figure 2, Brand identity at the sender side, to deliver such as brand meaning, aim. Also, it exist the other source: firstly, company might consider the mimicry situation and marketing area; second, Stella create hers company exactly based on hers lifelong vegetarian faith. Message side shows the nature factors of brand, the product Stella mainly provide, target markets, stores located and the communication with customers Like Stella target their customer as 20-50 years old people with higher income; Good fashion awareness; prefer design and high quality clothing; Eco-friendly, conscious women (Drexler, 2014). In this process, it exist competition such as Alexander McQueen, Vivienne Westwood which has similar sustaining operation background (Cronin, 2014). At final stage, brand image as Receiver side, customer receive Stella particular image. For instance, Point-of-Difference (POD’S) attribute stand out Eco-fashion, vegetarian image, environmentally and sustainability conscious (Stella McCartney, 2015).