Brand Perception Case Study: Kazo Fashion Limited

7843 WordsApr 1, 201532 Pages
1 SUMMER INTERNSHIP REPORT 2010 SUMMER TRAINING REPORT ON KAZO FASHION LTD. Analyzing Brand Perception And Accordingly Suggesting Various Feasible & Effective Marketing Activities To Boost Sales. Submitted in partial fulfillment of the requirements of the two year Post Graduate Programme (PGP). Submitted by ABHISHEK KUMAR Roll No. PG20095410 Batch: 2009-2011 IILM INSTITUTE FOR HIGHER EDUCATION ANALYZING BRAND PERCEPTION AND ACCORDINGLY SUGGESTING VARIOUS FEASIBLE & EFFECTIVE MARKETING ACTIVITIES TO BOOST SALES 2 SUMMER INTERNSHIP REPORT 2010 DECLARATION I hereby declare that the Project work entitled, ANALYZING BRAND PERCEPTION AND ACCORDINGLY…show more content…
Their aspirations and expectations are continuously changing. Today’s shoppers are more intelligent, discerning and tuned to their individual preference. They are increasingly brand and fashion conscious and select labels which define who they are or who they want to be. The biggest challenge for all the brands is to create loyal customers who love them. With rapid growth in disposable incomes Indian consumer markets are changing fast. And therefore Apparel and fashion industry in India is in its growth stage. In such a scenario, it is very essential to study how consumers make their choices in Apparel & Fashion category where there are several brands in the consideration set of a consumer. Brands build customer loyalty by delivering excellent value which includes styling, durability, quality fabrics, and consistent fit. To the consumer, a brand name represents familiarity,

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