Brand-Plan-Template

A brand is what can either attract people to you or make people avoid you; people would identify you by the brand you portray. One can communicate their brand through actions and words. “It is essential to understand that wherever we are, in whatever we do, we are all building our brand”.

5. Describe at least three characteristics that you want people to associate with your brand. (1-3 sentences. 3.0 points)

This marketing plan lays the foundations on which to build a solid and successful entry and entail a marketing campaign promoting core brand attributes and aligning them with our target market. To keep the plan on track specific objectives have been created to guide all strategic decisions. The objectives are divided into marketing and financial objectives

Before we can identify the needs of customers and stakeholders, it is important that we can identify who our customers and stakeholders actually are.

Identify your customers: _______________________________________________________________ Craft a dedicated brand message: ______________________________________________________ Creating Image of the brand: __________________________________________________________ Providing consistent quality: ___________________________________________________________ Brand recognition: ____________________________________________________________________ Consumer Ownership: ________________________________________________________________ Packaging: ___________________________________________________________________________ Contingency Planning_________________________________________________________________ 29 30 30 30 31 31 31 32

Brand design plays a crucial role on the customers’ purchasing decision. The brand design is the tool to promote a product by any organisation that can either attract the customers or resist them to buy the product. The chosen topic is considered to evaluate the importance of branding for any product in UK and US. As opined by Kapferer (2012, p.76), Brand Design is important when trying to market a new product or service in the market, which is new or already exists.

A PESTEL analysis which stands for political, economic, social, technological, environment and legal factors is an outline tool used by marketers to investigate and observe the macro-environmental in regards to external marketing environmental factors. A market environment is a marketing term that refers to factors and forces that affect a firm's ability to build and maintain successful relationships with customers that can have an impact on the

An environmental analysis in plays an essential role in business management by providing possible opportunities or threats outside the company in its external environment. The purpose of an environmental analysis is to help to develop a plan by keeping decision-makers within an organization. The changes include exchanging of executive parties, increasing guidelines to decrease pollution, technological developments, and fluctuating demographics. An environment analysis helps the industries to improve the outline of their environment to find more opportunities or threats.

Brand competitors and the diversity of choice that is available to consumers, puts brands under pressure to offer high quality products and service, excellent value and a wide availability (Clifton et al., 2009). Brands must differentiate themselves from the competition and create an unforgettable impression.

Establishing a marketing plan involves several steps and requires questions that should be asked and answered while marketing the manufactured goods. It is time to develop and create a marketing plan for The Little Package to be Delivered, a for-profit company, and use this marketing plan to introduce the company’s branding and logo. Beginning with the marketing plan, expand on the intentions which are included in the vision and mission statements set up by management. Around the statements develop, if needed, a brand or logo for the products while highlighting the company’s cause-related marketing or CRM (Sandhya & Girija, 2011). At the same time, maintain the marketing strategies of the company’s strengths, weaknesses, opportunities, and threats or better known as SWOT (Penn 2011). Evaluation of the company will be needed so incorporate a method to establish the achievable means to obtain the campaign’s goals, vision and mission. A thorough examination of distinctive types of market processes will make for effective marketing plan and brand the products properly. This research should be a guide to comprehending how major and minor companies are effective in their marketing campaigns. Once the research is complete then begin to establish the marketing campaign.

According to the American Marketing Association (AMA), a brand is a “name, term, sign, symbol, or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition”. However, as Keller highlights, a brand is also “something that has actually created a certain amount of awareness, reputation, prominence, and so on in the marketplace”. Therefore, a brand is an identity created to differentiate itself from the competitors and to be remembered in consumer’s mind.

Analyze the external environment. The next step is to identify environmental opportunities and threats. Here you should apply all information you have

2. Identify all of the relevant brand elements (names, URL’s, logos, symbols, characters, spokespeople, slogans, jingles, packages, and signage).

To assure the success of a business over a long period of time the business must be able to conduct regular analysis of their success. They must be able to determine where they are today and have a goal of where they would like to see themselves 5-10 years down the road. In order to conduct a true analysis of the company, one must complete an environmental scan of their organization. Thus scanning for events, trends, issues and expectations that they may be faced with in the future. Furthermore, examining all internal and external environment challenges. Internal environmental challenges may be with employees, shareholders or board of directors or the overall culture of the organization. External environmental

In recent times, branding has played a pivotal role in some brands’ success. This has been made possible through the ability of some marketers to capture the essence and minds of people (consumers), and put the trends and characteristics into the personality of a brand. Customers have always found ways to identify themselves with certain products, and on several occasions, branding campaigns