Brand Report on Canadian Club

Because they are something then you can not see it or touch it, but it always twinkle and shining in your memory. We no longer see it surely and clearly. It just marks a good mark in our memory forever. But does those old days such good? We have better science and technology today; We have countless goods in our market;We have better medical care and education today. Why we still love those old days? I think we know the answer. Our feeling about those old days are not just good or better. It look more like a vision then fraud by our memories.This vision does not mean “want”. It look more like someday you meet your first crush, you won’t fall in love with her or him anymore, but you want just talk to her or him.When you meet her or him after so many years, you get a special feeling.This feeling bring you back in time. In the real world you two are having some insignificant chatter.In your memory you sitting at the old school playground. A smiling girl stand in the warm sunlight.She has a bright eyes and long neck. You speak to her with confidence and composure.She looks up into your eyes. Your cheerful mood such as the leaver on the trees,sing with the wind in spring. Your face seem like more handsome than usual.Someday, you willing to do anything for this vision.Someday, I willing to do anything for this vision. Because we know can not go back to that afternoon; we can not sitting at that old school playground again;

Chuck Klosterman, in the article “Nostalgia on Repeat,” there is two sides of nostalgia, how it can be good and bad for you. Klosterman, gives examples from both sides. Memories are the past, it is ok to remember them and think about them, maybe even smile from them, just don’t live there. Looking at the past can hinder growth, if a person cannot move on from it and wants to keep reliving that part of their life. The Authors purpose is to shine light on both sides of nostalgia, it is not all bad to remember the past and even flash back to it. However, trying to relive the past is not all good either. It stunts growth and keeps a person from living their life in the now. Chuck Klosterman, writes in a casual tone for those readers that are too

Nostalgia is the feeling of missing the past. In “Grape Sherbet” by Rita Dove, the speaker develops this feeling by using past-tense verbs. The speaker also uses family to show that she misses the past. Furthermore, the speaker indicates the fleeting nature of time by using themes of death. The speaker in “Grape Sherbet” by Rita Dove has an attitude of nostalgia.

//Nostalgia- the longing for the past; the current era does not have the same fascination.

Stanley’s drinking is social: he drinks with his friends at the bar, during their poker games, and

Memories are important, they are a personal record of our past experiences, and could be called the history book for our life. In the poem "The Heroes You Had as a Girl", author Bronwen Wallace tells the story of a woman who meets her high school hero later in her life, reflects on her memories of him, and ultimately decides not to talk to him. The effect that this topic has on everyone is the knowledge that we can be captivated and let our memories control us, and by knowing that our memories hold that much power, it may make it more mentally efficient to make accurate, and personal decisions in a fraction of the time. The topic and overall meaning that this idea holds convey a message that resonates with the idea that memories are in fact the central hub of our decision making. People remembering memories can affect their perspective on their lives to such an extent, that they prefer to immerse their mind in their past memories rather than the current reality.

“Community Alcohol Action Network” (CAAN) is an organisation which has a website that gives information about alcohol, sends newsletters about how they try to stop the increasing social and environmental pressure to drink, such as complaints. CAAN has recently filed a complaint against the “Toohey’s” advertisement featuring ‘inflatable air dancers’ because the advertisement provides a strong appeal to children and adolescents that breach the Alcohol Beverages Advertising Code.

Two groups, one group for academic setting and one for the relaxed setting of 10 university students will be used in this 2 by 2 design. The students will be offered a credit within one of their third year marketing courses, while ensuring they are legal drinking age to participate within this study. There will be two sets of this type of study, one for a negative drinking and driving advertisement and another for a positive drinking and driving advertisement (see appendices 1 and 2). The four different groups will be taken to the setting, where a negative or positive advertisement will be shown. Then, the students will be asked to causally consume 1 to 2 alcoholic beverages with the advertisements still in sight within the setting. The students will then be asked a few questions regarding if they decide to drink and proceed to drive home or find a safer alternative to make it home.

Based on a research finding, some individuals indicate that when they are sober and others drink around them, it was considered boring (Seaman& Ikegwuonu , 2010, p.21). It is clear that beverages have become an activity as well as apart of socialisation. Its been described as a social facilitator during interaction and when establishing a connection with others. Data explores that peer group activity has lead to a strong connection of peer experience aligned with intoxication Seaman& Ikegwuonu (2010,p.22). This elaborates the effect of drunkenness. (Borsari & Carey 2001, p.392) stated alcohol played a vital role whether its in college , social functions or peer interactions. Alcohol being referred to as an act of rebellion has today been acknowledged as something ‘normal’ in society. (Pettigrew & Donovan, 2003). Alcohol has now been considered as a social fabric that changes ones game. Gender is a general issue where men are known to drink more than females. Why does this occur?. To begin with, the term hegemonic masculinity outlines the dominant form of a heterosexual in the western world (Germov & Poole,2011, p.241). Men are seemed to be

Alcohol-Related Windows on Simmel’s Social World by William J. Staudenmeier Jr. from the text, Illuminating Social Life, dives into the topic of alcohol and how its role in society can be directly reflected back to Simmel’s work. The text was introduced by explaining how alcohol has been a major influence throughout American history and how it has shaped the interactions of difference cultures, races and ethnicities by characterizing drinking as “conflict between coexisting value structures” (98). Simmel’s ideas about the core differences between dyads and triads was applied in the context of how group interaction significantly changed when the role of alcohol becomes a factor to socializing. Three different group stratifications can be seen

Alcohol has been the lifeblood of civilization dating thousands of years back in time, and it is clear to see the culture impact it has made throughout history. People perceive alcohol in many different ways; depending on gender, age, religious background, or social upbringing. Throughout history alcohol has affected different cultures and various demographics. It has been a source of pleasure and aesthetic in many cultures, along with being one of the oldest rites of passage, especially in modern day American society. Alcohol and drinking were also an integral part of religious observances throughout history and culture. The use of alcohol can be seen as a social lubricant, and besides being a thirst quencher, it can play a pivotal role

“We cling on to a time and place because without them man is lost, not only man but life” (2). A quote by Loren Eisley “The Brown Wasps.” In life, as humans, we live many different memories, and whether they're sad or happy ones, we will always remember them. But no matter what, there is always going to be one memory that impacted our lives so much that we will find ourselves forever clinging on to the memory of that one event. Both the “Brown Wasps” and “Once more to the Lake” show us just how important our memories are to us.

According to McWilliams (2012), the “Campus Cold Shot Challenge” can be broken down into four separate issues that lead to its overall failure. The first issue is the notion of brand image. Brand Image may be defined as the impression of a product held by real of potential consumers (McWilliams, 2012). For instance, before the social media catastrophe, Molson prided itself on being the coldest, most refreshing brew that was bottled in Canada (McWilliams, 2012). However, now when someone envisions Molson, they probably envision irresponsible drinking, negative publicity, and potentially incompetence. Thus, it is fair to say that Molson must improve their brand image if they want to improve how the general public views their product. In order to rectify the situation, Molson build and increase corporate social responsibility and continue to engage the community in a positive way (CBC News, 2007 & Molson Case Study,

This product is imported from France and is being sold for recreational purposes such as; socializing drinking, enjoyable times, and elegance class. It is said that nothing draws us together more than alcohol. Sitting down and having a drink with fellow peers usually leads to cheerfulness, laughter, and an all-around good time. The people in the visual allow one to remember the stress reliever that alcohol helps sustain. When individuals look at this depiction they receive a constant image of a worthy time running through their mind, so that when they go to the store and see the ultra-premium vodka they remember the advertisement and think about purchasing the merchandise. That then allows the buyer to put themselves in a similar setting, in which they relive the advertisement in their head. The people in the visual are socializing among each other which brings upon another reason to the selling of the product. It is show that this product is appropriate to have during social events as the group is seen with their drinks held high with positive facial expressions shown. The idea of this advertisement is to show that every brand represents something different, especially in the liquor industry. Since Sean “Diddy” combs is an equal share venture, he applies the alcoholic beverage to his lifestyle, which is rich and

The idea that our memories change the way on which we see the world and ultimately change reality is a difficult one to understand. An answer to this question depends on the way we define reality. If we define reality as objective- then it can not be altered by memories. However if we define reality as subjective, then, yes, our memories can affect our reality. But what do we mean by memories? What do we mean by relationship? What follows is an attempt to answer some of these questions, and see whether and how our memories affect our reality.